Xiaohongshu, a Chinese social media platform similar to Instagram, is rapidly evolving into a significant e-commerce channel for high-end and niche brands. What sets this platform apart is its ability to combine lifestyle inspiration with a relaxed, conversational sales approach. Unlike the often aggressive sales tactics seen on platforms like Taobao or Douyin, Xiaohongshu attracts …
From best practices in labeling to optimizing automated bidding – these tips will make your e-commerce advertising campaigns more efficient. A clear e-commerce search strategy is essential – especially during the holidays. Ready to optimize your PPC strategy? Success depends on seamless collaboration between sales, marketing, and media teams. While specifics may vary, the following …
E-commerce companies see a high number of visitors every day. In 2023, over 19% of global retail sales were attributed to online sales. However, high sales figures also mean rising operating costs, including shipping costs, transaction fees, logistics costs, and marketing expenses. At the same time, competition with platforms like Amazon and eBay increases the …
Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …
China’s Relentless E-Commerce Price War Leaves Sellers Struggling to Make Ends Meet China’s e-commerce vendors are struggling for survival as sales growth slows, price pressure rises, and shopping platforms compete with increasingly aggressive policies to attract increasingly cost-conscious customers. A once-thriving e-commerce industry, punctuated by shopping bonanzas featuring galas and celebrities, is bearing the brunt …
In 2022, Germany’s largest online shops recorded a revenue decline for the first time. A study estimates the losses to be around 2.2 billion euros. According to an investigation, growth in the German online retail sector declined for the first time in 2022. Last year, the top 1,000 business-to-consumer (B2C) online shops saw a revenue …
Learn how the blend of digital and physical sales can reshape your business. Key Points: AI-powered interaction. AI-driven analytics enable personalized real-time experiences that enhance customer loyalty and conversion rates. Hybrid retail is evolving. Combining digital and physical stores enhances customer experiences and expands global reach. Consistent brand presence is crucial. Uniform brand experiences across …
How can online retailers save time and optimize bureaucratic processes related to payments and finances? These tips can help. Invoicing, submitting applications, and mastering complex accounting – these tasks sound like the complete opposite of the fast-changing world of e-commerce. Yet, paperwork is unavoidable even for online shops. With the following tips, however, payments and …
In an increasingly challenging economy, many e-commerce entrepreneurs are leveraging AI to stay competitive and enhance profitability. Here are Gary Huang’s insights. It’s not easy being an e-commerce entrepreneur today. “This economy is becoming more difficult, especially for Amazon sellers,” says Gary Huang, an experienced e-commerce entrepreneur and founder of the 7 Figure Seller Summit, …
The digital transformation of the commerce industry brought conveniences but unintentionally contributed to global carbon emissions. This article examines the E-commerce carbon footprint, highlighting sustainability efforts by giants like Levi’s and Oda, and the challenges and hopes for a more environmentally friendly future. The Carbon Footprint of E-Commerce Online shopping, especially during the global pandemic, …
The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …
Kyrgyzstan, a country blessed with breathtaking natural beauty and a rich history, has been laying out ambitious plans in recent years to establish itself as a pivotal player in the fields of logistics and e-commerce in Central Asia. The plans unveiled at the recent e-Commerce EXPO 2023 point towards a promising future. Kyrgyzstan’s Vision Nazarbek …
ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
When thinking about sustainability, online commerce might not be the first thing that comes to mind. However, in this field as well, environmentally conscious thinking is gaining increasing importance. The spectrum ranges from ecological packaging solutions to sustainable business models, encompassing diverse and promising requirements. Compared to the entire supply chain, traditional retail generates approximately …
Dubai leads the global trends in digital shopping, with 94% of consumers using digital features. The United Arab Emirates (UAE) has established itself as a frontrunner in the adoption of digital shopping features. An impressive 94% of its 3.1 million adult buyers have used at least one digital function during their recent shopping experiences. This …
The Metaverse resembles the early days of the internet in the 1990s and promises new opportunities that need to be carefully explored. Despite nostalgic memories of platforms like “Second Life,” it is evident that the Metaverse is unstoppable. “Fashion in Metaverse” opens up another field for companies to engage customers through immersive experiences. Virtual spaces …
The SDI4ECom initiative, in collaboration with PIA econda and PIA UDG, as well as the Research Center for Computer Science and Hochschule Offenburg, aims to give customers full control over their data in the realm of online shopping. Through this research project, customers can build their own shopping identities, ensuring that their data is protected …
The Amazon Prime Day offers unique opportunities for Amazon’s business partners to increase their sales and enhance their brand awareness. To make the most out of this important day, merchants should take some crucial steps. On July 11th and 12th – the Amazon Prime Day – the 1.7 million small and medium-sized independent businesses on …
According to a recent study conducted by Stripe, the majority of German companies expect an increase in revenue through subscription models, despite the current economic situation. Subscription models rely on international expansion, flexible pricing, and minimizing declined payments. As a result, they remain one of the biggest trends in e-commerce in 2023, even in the …