The 4th International Scientific-Practical Conference (ISPC) 2024 was a resounding success and a remarkable example of how digitization and artificial intelligence (AI) are shaping our world. On October 10th and 11th, over 130 scientists from 11 countries gathered in Cologne and online to discuss current developments and challenges in 75 presentations. All of this has …
Image source: Pixabay Security automation is like a wedding. You can make it as big and grandiose as you want it to be – if you have the budget. There are hundreds of ways to leverage security automation to simplify tedious processes. For instance, improving the detection of and response to security threats, and freeing …
Image source: Pixabay Once upon a time, businesses took a measured, sometimes glacial, approach to rolling out new technology. But the pandemic flipped the script on digital transformation, accelerating digital transformation for nearly three-quarters of all businesses by months, if not years. And the speed of adoption increased across all aspects of an organization – from …
Successful sales in times of Corona and beyond Cooperation between ORT Medienverbund and the E-Commerce Institute of HS Fresenius Against the backdrop of the transformation of B2B sales, the E-Commerce Institute of the Fresenius University of Applied Sciences, together with the agency group for sales and marketing ORT, is developing a new type of integrated …
Welcome to our series of articles about current theses of our students! Alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. Below are …
Welcome to our series of articles on current theses by our students! Our alumna Antonia Biel wrote an outstanding master’s thesis in the field of digital sales as part of her master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Integrated Digital Sales Platform for the Solution of Customer Needs”. In …
Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …
Welcome to our series of articles on current theses by our students! Alumnus Janik Orth wrote an outstanding master’s thesis in the field of digital sales as part of his master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Critical examination of a digital sales platform – opportunities and risks for …
Virtual collaboration in times of COVID-19 TAVEC, the new project between the Fresenius University of Applied Sciences in Cologne and Adelphi University in New York lets their students come together virtually! But what exactly is TAVEC? And how do the students from Cologne and New York work together? TAVEC – “Trans-Atlantic Virtual Exchange and …