Tag: Customer Moment

Research New Springer Publication: The Customer Moment – How Social Commerce Is Reinventing the Customer Journey

New Springer Publication: The Customer Moment – How Social Commerce Is Reinventing the Customer Journey

Abstract: Prof. Dr. Richard C. Geibel and Ulrich Arnold have published a new contribution with the renowned Springer publishing house: “Die innovative Customer Journey im Social Commerce” (The Innovative Customer Journey in Social Commerce). The article develops the concept of the “Customer Moment” – the condensed, impulse-driven purchase decision process that replaces classical multi-stage customer …

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