Research News: Key factors in e-commerce now available

Research News: Key factors in e-commerce now available

Finally the time has come: the 2nd edition of the successful issue “Key factors in e-commerce” is now available.


Secure your edition as eBook or softcover here


Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have revised and updated the work together.

The essential shows how digital innovations, customer centricity, economies of scale and data driven marketing lead to sustainable customer relationships and competitive advantages in e-commerce. To this end, the four key factors in e-commerce are presented in detail.

In addition, readers will gain exciting insights into the relevance of data orientation and customer centricity, taking into account the current COVID-19 pandemic.

The essential goes beyond the usual list of operational to-dos and shows factors that help digital technologies and e-commerce to have a disruptive effect. This creates fundamental impulses for the reorientation of business models, for the design of growth processes and for the achievement of sustainable profits.