Meta as guest in Cologne

Meta as guest in Cologne

Meta- What is this?

The technology world is upside down. What is this metaverse that you hear and read about everywhere now? Why can it change the world? What are the opportunities for teams, companies and our lives?

If you’ve always wondered the same thing, we invite you to attend the guest lecture on Monday, May 9. The lecture will be held by the two experts Ben Keller and Ricardo Müller.



Metaverse – What is it / How does the Metaverse work at all / Opportunities & Risks.

“We will explain our vision of the Metaverse as the next iteration of the Internet. For us, it’s important that we build for the Metaverse, we don’t build the Metaverse. We will outline what this means to us from aspects like inclusion, responsible innovation, etc. And we’ll also outline initial use cases for specific industries based on Metaverse-realized technologies like AR/VR and Mixed Reality World to inspire students and start a discussion at the end.”


At Startplatz, MediaPark 5, second floor.


May 09, 2022, 4:20 p.m. to 6:00 p.m.


About the guest speakers

Ricardo Müller – Creative Strategist

Ricardo works for Meta as a Creative Strategist in the Berlin office. His main focus is on new platforms and everything related to AR/VR. Before moving back to Berlin, he worked in Meta’s international headquarters in Dublin with digital native clients and their creative partners. Ricardo started his career in Berlin in 2007, working for various agencies such as TBWA, DDB, Grey and Heimat. During his time at the agency, he and his team won numerous awards – including D&AD, ADC and Effie for clients such as adidas, Absolut Vodka, Sony PlayStation, Pedigree, Whiskas, McDonalds, Sony and Volkswagen.


Ben Keller – Global Client Lead Automotive


Ben serves as the Global Client Lead Automotive. He is responsible for strategic partnerships with large automotive clients at Meta. Ben ensures that Meta as a whole – with all apps, services, devices and technologies – is positioned in the strategic context of the automotive industry. Key topics include branding and model communication, lead generation and sales enablement, and the use of new technologies such as VR/AR within the company as well as in the customer space of major automotive manufacturers. In particular, Ben is working on the latter innovation topics with the brands he supports and has been an early advocate for the use of AR/VR in communications for his clients. Ben has been with Meta for over 5 years and previously also worked on Google’s automotive team. Prior to that, he worked for L’Oréal in Düsseldorf for three years.


We are very much looking forward to your numerous attendance! Further information about Events you can find here.