Author: Vera Gribkova

Digital Management 13 tech predictions for 2023

13 tech predictions for 2023

Image source: Pixabay   We asked our community of IT leaders what they see on the horizon for 2023; Edge, digital transformation, Metaverse, the IT skills gap, and more were of note. What opportunities are you most excited about as technology reshapes our businesses and lives? Whatever your focus is, the year ahead holds a …

Weiterlesen … Read More

Digital Management Responsible AI by design: Building a framework of trust

Responsible AI by design: Building a framework of trust

Image source: Pixabay   The opportunities and the market for artificial intelligence are growing rapidly, and organizations are increasingly relying on it to improve productivity and profitability. However, AI deployment is not without risks – including customer privacy, bias, and security concerns. As AI becomes more embedded in decision-making, the potential to amplify both the …

Weiterlesen … Read More

Digital Management Performance marketing: the right strategy for boosting sales

Performance marketing: the right strategy for boosting sales

Image source: Pixabay   For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it even grew by 2,543 percent in this period. How was this achieved? Through the right use of meta platforms …

Weiterlesen … Read More

Entrepreneurship 6 non-negotiable skills for CIOs in 2023

6 non-negotiable skills for CIOs in 2023

It’s no secret that the CIO role has changed a lot over the years. It’s evolved from focusing on infrastructure, the help desk, and operational efficiency, and today is firmly rooted in technology, strategy, growth, and revenue. More of the C-suite and boards are looking at IT as a value creator rather than just as …

Weiterlesen … Read More

Event Startup Breakfast @MAERA 14.12.2022

Startup Breakfast @MAERA 14.12.2022

Network with the startup community at this high-energy breakfast networking format – powered by Web de Cologne e.V. At the Startup Breakfast on December 14, you will have the opportunity to ask your questions, exchange ideas, and make exciting contacts. Image source: Web De Cologne   Startups: Gabriel Keubgen from mia: mia – Smart Factory …

Weiterlesen … Read More

Digital Management The side effects of fake reviews

The side effects of fake reviews

Buyers are often tempted to purchase certain products through positive user reviews. That’s why not every company plays fair: consumers are increasingly confronted with fake reviews. However, the positive effects are often only short-lived – especially since many consumers do not tolerate such actions.   Image source: Pixabay   According to the latest Bazaarvoice 2022 …

Weiterlesen … Read More

E-Commerce Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Here’s Why E-Commerce Growth Can Stay Stronger for Longer

Global e-commerce stocks surged during the early days of Covid-19 but have since slumped. Despite the overall slowing economic activity, key trends suggest e-commerce still has room to grow. What it means for economies, industries, and investors.   Image source: Pixabay   The COVID-19 global e-commerce surge was initially born out of necessity. Online shopping …

Weiterlesen … Read More

Digital Management Digital transformation in 2023 and beyond: Trends to watch

Digital transformation in 2023 and beyond: Trends to watch

Image source: Pixabay   What are the key digital transformation trends to look for in the coming year? Winners of the 2022 Bay Area CIO of the Year ORBIE Awards share their views. “Many anticipate macroeconomic conditions will be challenging in 2023, given concerns around inflation, supply chain issues, geo-political tensions, economic uncertainty, etc.,” says …

Weiterlesen … Read More

Digital Management Artificial intelligence: 3 tips to ensure responsible and ethical use

Artificial intelligence: 3 tips to ensure responsible and ethical use

Image source: Pixabay   Artificial intelligence (AI) already impacts our daily lives in ways we never imagined just a few years ago – and in ways that we’re unaware of now. From self-driving cars to voice-assisted devices to predictive text messaging, AI has become a necessary and unavoidable part of our society, including in the …

Weiterlesen … Read More

Digital Management 10 capabilities to accelerate digital transformation

10 capabilities to accelerate digital transformation

Image source: Pixabay Legacy companies begin digital transformations to meet two main goals: improve customer experience and increase operational efficiency. Companies that accomplish this transformation are “future-ready,” according to researchers at the MIT Center for Information Systems Research. Future-ready companies outperform companies that lag in digital transformation, with transformed companies showing average revenue growth of 17.3 …

Weiterlesen … Read More

E-Commerce Sustainable online shopping

Sustainable online shopping

Event “How can online shopping be made more sustainable for end customers?” We would like to take a closer look at this question in the next event of the “Sustainable Digitalization” community on November 24, 2022, from 16:00-17:00 with two presentations: Dr. Otmar Lell (Project Manager | ConPolicy Institute for Consumer Policy) – “For better …

Weiterlesen … Read More

E-Commerce Virtually walk through Dusseldorf for shopping with MYUNA

Virtually walk through Dusseldorf for shopping with MYUNA

Image source: MYUNA MYUNA is a Düsseldorf-based startup founded by two students Antonia Fiorentina Terriuolo and Lea- Sophie Faß combines the desire for sustainable and regional shopping with an innovative digital experience to create an online version of Düsseldorf. While still in college, the idea to create a regional platform for local retail was born and put into …

Weiterlesen … Read More

Digital Management Digital transformation: 4 questions to help drive momentum

Digital transformation: 4 questions to help drive momentum

Are you feeling stuck in your digital transformation initiative? Consider these key questions, which point to some common – but solvable – problems. Image source: Pixabay Nowadays, conversations around digital transformation involve countless definitions, strategies, and implementations. But when all is said and done, success stories are not as common as we might hope. In …

Weiterlesen … Read More

General AI ethics: 5 key pillars

AI ethics: 5 key pillars

Image source: Pixabay Artificial intelligence and machine learning (AI/ML), often imagined as self-driving cars or human-like robots, is flourishing at the enterprise level as practical business use cases increase. Many companies rely on AI/ML to expedite internal processes, automate mundane tasks, and reduce human error. But some businesses fail to consider that AI ethics are essential …

Weiterlesen … Read More