How the Digital Markets Act could unwittingly hurt European small businesses A policy analysis informed by the Catalyst Research Digital Markets Act Working Group Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut …
Stores in the German food retail sector generated total net sales of around 179.8 billion euros in 2020. According to EHI estimates, the 10 largest companies in food retail contributed around 168 billion euros to this figure. The new statistics from the EHI Retail Institute show the 10 largest German companies in food retailing. Click here for exciting insights and current retail data!
Self-checkout in pharmacies: with new digital recipes for success They are part of a larger change in appearance and product portfolio: Digital solutions are intended to help ensure that stationary pharmacies continue to be perceived as attractive institutions in the future. These tools include payment terminals for self-checkout. The new article in the retail magazine …
“Gründen ist auch Frauensache”: The event series of the Fresenius University of Applied Sciences There are still fewer women than men who dare to start their own business. Still only 15.1 % of the founders are women. Many different theses are put forward for this: “Women are more cautious”, “Women prefer to start a family. …
FGF – the largest association of scientists from the fields of entrepreneurship and innovation The International Scientific-Practical Conference will take place on November 12, 2021. For this purpose the FGF (Förderkreis Gründungs-Forschung e.V.) could be won as a renowned partner! The FGF is the leading and most member-strong scientific association for entrepreneurship, innovation …
FGF is partner of the International Scientific-Practical Conference 2021 The International Scientific-Practical Conference will take place on November 12, 2021. The FGF could now also be won as a partner for this event. The FGF (Förderkreis Gründungs-Forschung) is the leading and most member-strong scientific association for entrepreneurship, innovation and SMEs in the German-speaking region, which …
The start was good, the portable tripod was particularly well received by amateur photographer Dagmar Wöhrl. The Q&A session also got off to a promising start, but then the talk turned to the figures and the dream of a lion deal was shattered. The founders were surprised by the details of the questions. But did …
Regional evenings for people interested in online research Sharing innovative research ideas Research plus is a regional event series that gives online researchers the opportunity to learn about and exchange innovative research ideas in a relaxed atmosphere. Research plus is organized on a volunteer basis, is non-commercial, and free for visitors after prior registration. The …
The big plan: to finally send chicken on permanent holiday, to abolish battery cages as far as possible. But at first things didn’t look so good for master confectioner and baker Chris Geiser. The taste of his vegan egg substitute was not really convincing as a fried egg. Dr. Georg Kofler then thought the market …
Rarely do you see all the lions so unanimously enthusiastic as in the case of rePAQ, Ralf Dümmel even took a bow. But at a certain point the mood seemed to tilt a bit and in the end they couldn’t agree on a deal with the founders. What was it that was missing, alt-hough the …
Kimberly Hoffmann, a student at the Fresenius University of Applied Sciences in Cologne, Germany, wrote a guest lecture about the valuable experiences she had through the TAVEC project. The original article can be found here and here! You can find more information about the project of the two universities in our last articles: What …
Successful sales in times of Corona and beyond Sales in the age of Corona are undergoing major changes. What is the current status and what are the solutions? Everything is no longer the way it was before COVID-19 Due to Corona, the entire world population was confronted with an unpredictable situation and had to …
This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …
Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …
Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …
What are the aspects to be considered for the analysis of e-commerce? As part of her master in Digital Management at Fresenius University of Applied Sciences, the student and intern at E-Commerce Institute, Natália Manczyk, did an in-depth analysis of the German e-commerce Steel Vintage Bikes. Together with the student Fabian Wanner, she analysed the …
Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …
According to the Statista Research Department (2020), Europe, the Middle East, and Africa combined were home to more than 3,500 FinTechs. Similarly, BaFin estimated that roughly 900 FinTechs were in Germany in 2018, seeing an upwards trend in 2019 and 2020. Already four years ago, in 2017, 88% of established financial institutions feared profit losses …
Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …