Tag: Returns

Sustainability eCommerce Returns in 2026: How Green Nudges and AI Are Transforming the Culture of Sending Back

eCommerce Returns in 2026: How Green Nudges and AI Are Transforming the Culture of Sending Back

Abtract: Germany is Europe’s returns capital: more than 530 million parcels are sent back every year, and in fashion retail the return rate reaches as high as 50 per cent. The environmental and economic costs are enormous. Yet a new approach rooted in behavioural economics shows that carefully designed psychological prompts – known as Green …

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General Navigating the Challenge of Returns

Navigating the Challenge of Returns

In the ever-evolving landscape of online retail, minimizing returns has become a top priority for businesses operating in Germany, Austria, and Switzerland (DACH). This concern is shared globally, as highlighted in a study conducted by the German retail institute EHI. While the DACH region grapples with return costs averaging between 5 and 10 euros per …

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