Tag: omnichannel

General Going Offline Smartly: When Online Retailers Achieve Retail Success

Going Offline Smartly: When Online Retailers Achieve Retail Success

More and more online retailers are opening physical stores, but not all manage to succeed in bridging the gap between e-commerce and brick-and-mortar retail. Some launch elaborate stores only to close them shortly after, while others establish a profitable and sustainable presence. Why is retail success so unevenly distributed? This article explores the factors that …

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General Omnichannel: Is the Era of E-Commerce Disruption Over?

Omnichannel: Is the Era of E-Commerce Disruption Over?

For a long time, it seemed that the digital wave would sweep away brick-and-mortar retail. With the rise of e-commerce, driven by online giants like Amazon, Zalando, and Shopify, physical retail was often seen as a fading model. However, current market data tells a different story: the once-disruptive force of online commerce has stabilized — …

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General The future remains omnichannel

The future remains omnichannel

The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. The new article from EHI gives us an insight into the development of omnichannel retailers. Click here for more info!  Online retail ended the Corona year with a big plus. The latest figures from …

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