Tag: IU International University

Digital Management IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …

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General IU International University: Education for the Modern World

IU International University: Education for the Modern World

Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …

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