Tag: IU International University
ISPC
 
/
ISPC 2026: Participants Express Gratitude for Constructive Scientific Exchange and “Create Better Researchers” Initiative

ISPC 2026: Participants Express Gratitude for Constructive Scientific Exchange and “Create Better Researchers” Initiative

Summary (Abstract): The 6th International Scientific-Practical Conference (ISPC 2026) received consistently positive feedback from authors, presenters, moderators, and partners. The responses highlight valuable scientific exchange and the core philosophy “Create Better Researchers”, which supports researchers in enhancing their publications through detailed, constructive reviews. Key Takeaways (Important Facts) Clear signal through “Create Better Researchers”: The initiative …

Weiterlesen … Read More
Social Commerce
 
/
Expert Interview: How Social Commerce and Live Shopping Are Transforming E-Commerce

Expert Interview: How Social Commerce and Live Shopping Are Transforming E-Commerce

Abstract Digital commerce is undergoing continuous structural change. Social commerce and live shopping represent the convergence of social media and e-commerce infrastructures. In an expert interview on the radio program SR Kultur, Prof. Dr. Richard Geibel (Director of the E-Commerce Institute Cologne, which he founded, and professor at the International University, Cologne) analyzes the driving …

Weiterlesen … Read More
Digital Management
 
/
IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …

Weiterlesen … Read More
General
 
/
IU International University: Education for the Modern World

IU International University: Education for the Modern World

Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …

Weiterlesen … Read More