Tag: Germany

Research The Influence of Creator Content and Community Trends on TikTok Shop in Germany

The Influence of Creator Content and Community Trends on TikTok Shop in Germany

Abstract The bachelor’s thesis by Queenie Gehrke investigates the relationships between creator content, community trends, and TikTok Shop-related purchase orientation among active TikTok users in Germany. Additionally, the study examines flow experience, Fear of Missing Out (FOMO), and parasocial relationships with creators. The foundation of the study is a standardized online survey of 183 active …

Weiterlesen … Read More

General E-commerce in Germany: First Revenue Decline in 2022

E-commerce in Germany: First Revenue Decline in 2022

In 2022, Germany’s largest online shops recorded a revenue decline for the first time. A study estimates the losses to be around 2.2 billion euros. According to an investigation, growth in the German online retail sector declined for the first time in 2022. Last year, the top 1,000 business-to-consumer (B2C) online shops saw a revenue …

Weiterlesen … Read More