Tag: Generative AI
Graduation theses
 
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AI Consulting for Kitchen Purchases: How Trust and Post-Purchase Emotions Are Shaped

AI Consulting for Kitchen Purchases: How Trust and Post-Purchase Emotions Are Shaped

  Author of the underlying bachelor’s thesis: Pauline Brisch, IU International University of Applied Sciences Generative artificial intelligence is changing how consumers gather information, compare options and prepare purchasing decisions. However, particularly when making expensive purchases, an important question arises: can digital advice provide the same sense of reassurance that people may need when making …

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Digital Management
 
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AI Literacy in Business: Why AI Training and Critical Judgment Are Essential

AI Literacy in Business: Why AI Training and Critical Judgment Are Essential

Abstract: Proficiently navigating Artificial Intelligence requires far more than entering simple prompts. Since eloquently phrased AI responses are by no means guaranteed to be factually accurate, the concept of “AI Literacy”—the ability to critically evaluate, contextualize, and ethically deploy AI outputs—is taking center stage. Regulatory frameworks such as the EU AI Act increasingly mandate organizations …

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E-Commerce
 
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E-Commerce 2026: Strategies for AI, Logistics, and Sustainability

E-Commerce 2026: Strategies for AI, Logistics, and Sustainability

Abstract The new DHL E-Commerce Trends Report 2026 provides a profound analysis of the digital shift within modern online retail. The study reveals a significant discrepancy between consumer expectations and the current service offerings of many merchants. The central focus of the investigation lies in the strategic integration of artificial intelligence, highly flexible logistics solutions, …

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