Tag: Digital Retail

Social Commerce Social Commerce at Kremer: Innovative Sales Channels in the Nature Garden Center

Social Commerce at Kremer: Innovative Sales Channels in the Nature Garden Center

Abstract The family business Kremer was founded in 1905 by Franz Kremer and is now in its fourth generation. With five locations and affiliated garden cafes, the company is seeking new sales channels. Since there is currently no e-commerce shop, this work analyzes the use of social commerce via the Whatnot platform. The goal is …

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