Tag: Customer Journey
Social Commerce
 
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From the Traditional Customer Journey to the Customer Moment: How Social Commerce Is Changing the Buying Process

From the Traditional Customer Journey to the Customer Moment: How Social Commerce Is Changing the Buying Process

Abstract The traditional customer journey usually takes customers through several steps before they make a purchase. In social commerce, inspiration, product recommendations, and shopping are increasingly connected. Customers may discover and buy a product directly on a social media platform. This article explains the key differences and outlines the main opportunities and risks. Key Facts …

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E-Commerce
 
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Interviews and discussions with the media by Prof. Dr. Richard Geibel

Interviews and discussions with the media by Prof. Dr. Richard Geibel

Abstract: Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute and Professor at IU International University, analyzes the radical transformation of trade in media formats such as ZDF WiSo Magazin, ZDF Mittagsmagazin, WDR5 and SWR. The focus is on the merging of social media and e-commerce into Social Commerce, the forecast for the live …

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