Tag: consumer psychology

General The intention-behavior gap in environmentally friendly delivery options

The intention-behavior gap in environmentally friendly delivery options

According to the global Online Shopper Survey by DHL eCommerce, which was first released in 2023, 95 percent of online shoppers abandon their purchase if the delivery options do not meet their expectations. This study, along with a European investigation into online consumer behavior, was conducted by surveying a total of 11,500 shoppers, including 5,000 …

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E-Commerce This is how online shoppers navigate the digital offerings

This is how online shoppers navigate the digital offerings

A recent CX study illustrates how online shoppers browse the product offerings of online stores. In this process, recommendations prove to be particularly relevant: repeated purchases are especially relevant for German-speaking customers in the areas of groceries, fashion, and household items. An examination of 2,368 online shoppers from various European countries, conducted by the market …

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