Robin Kracht, Head of Unit Digital Transformation

Robin Kracht, Head of Unit Digital Transformation

Robin-Kracht-ecommerce-Institute

Robin Kracht is founder and alumni in the area of Digital Management (M. A. B. A.). In addition to founding a company for software development (among the projects are weAct and KölnDuell), he advises companies regarding the digital transformation and implementation of digital structures and concepts into existing business processes. His research focuses on e-commerce, entrepreneurship (focus on start-up financing) and distributed ledger technology. As a lecturer at the Fresenius University of Applied Sciences, he is responsible for the e-commerce and social media management courses in the master’s program in Cologne. Robin Kracht and Prof. Dr. Geibel are responsible for the management of the Cologne E-Commerce Institute.

If you are interested in a collaboration, student project, advice or theses in e-commerce, e-business or related topics, please feel free to contact us by email here. You can reach Robin Kracht by phone on 0176 3232 5943.

You can find more information about Robin Kracht at the following links:

       List of Publications Robin Kracht

       CV Robin Kracht

       LinkedIn profile

       ResearchGate profile

Project topics of the E-Commerce Institute

Projects of the E-Commerce Institute take place regularly in the context of university cooperation. Student teams help companies to solve demanding problems in online marketing and e-commerce, but professional consulting is also part of the project catalogue:

  • Shop and e-commerce systems in mobile commerce
  • Conversion Optimization
  • SEO and SEA strategies
  • Implementation of WebAnalytics
  • Market entry strategies in e-commerce
  • Company valuation in e-commerce
  • Strategies in Multichannel Retail
  • Implementation of Same-Day-Delivery
  • Online Marketing Agency Audit
  • Digitisation of educational companies
  • Content Marketing, especially in the DIY & financial sector
  • Returns Management
  • Data protection for videoconferencing systems in the health sector
  • Comparison of merchandise management and processing systems in e-commerce