Progressive Web Apps – Gamechanger or Hype?

What developments are emerging in online retailing? Which technologies and sales channels will be relevant in the coming years? What role does omnichannel marketing play and how can reach be increased and transaction costs reduced? What role does content play and what should it look like?

On Friday, November 27, 2020, the two experts from the E-Commerce Institute Cologne Prof. Dr. Richard Geibel and Robin Kracht were guests at the Online Fokus Conference Marketing. Here, the two shared exciting insights on the topic “Progressive Web Apps – Gamechanger or Hype?”. Read the post about important insights of Progressive Web Apps here and look forward to the following video of the online appearance!

Source: https://www.youtube.com/channel/UCLT4PtNgP4hK24dIsC-RqBQ