Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …
With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …
The carnival season has come to an end, and our attention now turns to the upcoming spring events in our event calendar. The upcoming March promises a variety of exciting activities, including the transformation of existing properties, the promotion of inclusive entrepreneurship, the development of electric charging infrastructure, Impact Stammtisch, and discussions on sustainability in …
The number of online shoppers in Europe decreased by 1 percent in 2023. However, the number of regular online shoppers remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-Shopper Barometer 2023 by Geopost, a …
Aside from the numerous scientific contributions, conferences, and event offerings, the E-commerce Institute Cologne also works on practical tasks for customers throughout Germany. A current project that our project managers are handling is being developed in collaboration with the Workers’ Welfare Association (AWO) Germany. The aim here is to demonstrate new ways of recruiting employees …
The Fressnapf Group has commissioned Vanderlande to automate its new logistics center in Nörvenich. The centerpiece is an AutoStore system, which is being implemented in collaboration with Vanderlande’s sister company, Toyota Material Handling Deutschland. The pet supply provider, Fressnapf, has chosen Vanderlande as the general contractor for automating its new E-commerce hub in Nörvenich. According …
After several long carnival days, the time has come: the announcement of the ISPC 2024 conference is imminent. This year’s international conference, organized by the East European University (Georgia) in cooperation with IU University of Applied Sciences Cologne (Germany), will take place in Cologne. At its core, the forum aims to present and discuss relevant …
The IU International University (IU) is Germany’s largest university with over 100,000 students. As a pioneer in the field of digital learning tools, it actively integrates them into its teaching to offer personalized education to students worldwide. Using state-of-the-art technologies such as Language Models (LLMs) and GPT, IU developed the AI-powered teaching and learning assistant …
E-commerce has changed the way we shop by providing customers worldwide with convenience and accessibility. Social commerce, which combines social networks and online shopping, has emerged as a significant force in recent years. With the increasing importance of social media platforms and the growing preference for personalized shopping experiences, the question arises about the future …
The event calendar for February is once again brimming with a variety of fascinating events in and around Cologne. This month, Carnival takes center stage in Cologne, skillfully blending networking events with valuable insights for aspiring e-commerce experts. Additionally, there are numerous events this month dedicated to delving into the trending topic of AI. Here’s …
The trading platform eBay is cutting a thousand jobs – the explanation is that the workforce and expenses have grown faster than the business. And there have been many layoffs at other online retailers recently. What’s going on? According to Richard C. Geibel, Managing Director of the eCommerce Institute Cologne, this is clearly a consequence …
Today’s educational landscape is characterized by diversity, flexibility, and global interconnectedness. In this context, the IU International University of Applied Sciences holds a prominent position. As one the largest University in Germany, IU strives to make education accessible for the modern world, preparing students for a successful future. History and Mission: Founded in 1998, IU …
The way of learning has drastically changed due to COVID-19. With the onset of the pandemic and the corresponding measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not take place on-site as usual and were, sometimes without a strategic …
The SEO trends are constantly evolving. For 2024, several key trends are emerging that will be crucial for future success in search engines. What developments are relevant, and how can companies integrate them into their everyday marketing? A guest contribution from Jonas Polfuß Search Engine Optimization (SEO) has evolved into a complex discipline that combines …
The market for used and refurbished – second-hand – items in Germany is experiencing growth. For 40% of the analyzed products in the categories of electronics, home & garden, and sports & outdoor, there are offerings, representing a six-percentage-point increase compared to the previous year. Marketplace consultant Metoda, in its second study, analyzed publicly available …
The e-commerce sector is constantly evolving, with new trends emerging regularly that must be carefully considered. This adaptability is crucial for online shops to succeed in the local market and attract customers. However, where should the focus lie, and what aspects need attention in the realm of marketing? Successful E-Commerce: The Crucial Role of Effective …
FedEx plans a fall launch for its fdx eCommerce platform, aiming to optimize various aspects for merchants. The platform consolidates existing tools and introduces new features, including real-time network insights. FedEx’s move to a digitally-led model follows a reorganization and increased competition with Amazon in eCommerce deliveries. FedEx is set to introduce an eCommerce platform …
Companies appreciate new customers, but repeat buyers generate more profit and incur lower service costs. Customers need a reason to return. This could be achieved through marketing, outstanding service, or superior product quality. Regardless, the long-term viability of most e-commerce shops requires customers to make more than one purchase. Here’s why: Higher Lifetime Value A …
Sustainable, user-centered content marketing is crucial in e-commerce to attract customers, foster long-term loyalty, and increase revenue. This article explains how a tailored content strategy can drive your online shop forward. E-commerce and content marketing go hand in hand. Online shops that invest in content offer more than just products – they use content as …
Many successful companies that have emerged in recent years started as online businesses. Why? Because the majority of the target audience is now found on the internet, thanks to advancing digitization. A successful online business can take various forms – whether it’s an online shop, blog, affiliate partnership, or social media enterprise. Numerous strategies and …