E-Commerce Marketing Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: fifth look at the book

Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …

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E-Commerce Marketing E-Commerce in China: Typical Mistakes and Solutions for European Brands

E-Commerce in China: Typical Mistakes and Solutions for European Brands

Part 1 of Jan Dominik Gunkels article about E-Commerce in China     How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …

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Digital Management What does an e-commerce manager actually do?

What does an e-commerce manager actually do?

With the job title “e-commerce manager”, you will find more and more job postings advertising a wide range of activities in e-commerce companies. In order to correctly assess the opportunities of this job in e-commerce, you will find an overview of the fields of activity and requirements for e-commerce managers here. Are you interested in …

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E-Commerce Marketing Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: fourth look at the book

Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …

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General Chatbots at universities – these are the pros and cons

Chatbots at universities – these are the pros and cons

This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …

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E-Commerce Marketing Key factors in eCommerce: third look at the book

Key factors in eCommerce: third look at the book

Key factors in eCommerce: Insights into the third chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in eCommerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first and here for the second. …

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E-Commerce Marketing E-Commerce Trends 2021

E-Commerce Trends 2021

E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores?  You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …

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E-Commerce Marketing Second look into the book: key factors in e-commerce

Second look into the book: key factors in e-commerce

Insights into the second chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a little taste here and gain some initial insights. If you don’t know the first chapter yet, click here. 2. Digitization in e-commerce – an overview The way consumers buy products …

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General Microsoft Clarity: the new analytics platform

Microsoft Clarity: the new analytics platform

Since October 28th 2020, website publishers and professionals of marketing have a new tool to analyze the statistics of a website. The date is when Microsoft launched Clarity, a platform that registers the behaviour of users on the website, such as interactions, engagements and sessions. It offers a good complement to Google Analytics with the …

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E-Commerce Marketing Look into the book: Key factors in e-commerce

Look into the book: Key factors in e-commerce

Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …

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General E-commerce analysis: the aspects to consider

E-commerce analysis: the aspects to consider

What are the aspects to be considered for the analysis of e-commerce? As part of her master in Digital Management at Fresenius University of Applied Sciences, the student and intern at E-Commerce Institute, Natália Manczyk, did an in-depth analysis of the German e-commerce Steel Vintage Bikes. Together with the student Fabian Wanner, she analysed the …

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General Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps – This is how big the impact is on e-commerce

Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …

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General Top 5 questions every FinTech should ask themselves before choosing a Banking as a Service provider!

Top 5 questions every FinTech should ask themselves before choosing a Banking as a Service provider!

According to the Statista Research Department (2020), Europe, the Middle East, and Africa combined were home to more than 3,500 FinTechs. Similarly, BaFin estimated that roughly 900 FinTechs were in Germany in 2018, seeing an upwards trend in 2019 and 2020. Already four years ago, in 2017, 88% of established financial institutions feared profit losses …

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General The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 2/2

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 2/2

Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …

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General The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 1/2

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotional strategies 1/2

Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …

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Digital Management Change the game, train and strengthen teams

Change the game, train and strengthen teams

The human play instinct has many facets. Already more than 150,000 years ago we humans played, which has been proven by the graves of humans with toys. In the past, however, I heard more often in the business world “we don’t play here, this is not a kindergarten”. And this despite the fact that Friedrich …

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General Blockchain and alternative technologies in autonomous driving passenger cars 2/2.

Blockchain and alternative technologies in autonomous driving passenger cars 2/2.

Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The second …

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General Blockchain and alternative technologies in autonomous driving passenger cars 1/2

Blockchain and alternative technologies in autonomous driving passenger cars 1/2

Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The abstract …

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General #6 Our own podcast

#6 Our own podcast

Listen to the sixth podcast of the E-Commerce Institute here! The latest episode of the E-Commerce Institute deals with the topic of sustainability in online commerce. What are the dark sides? And what is the criticism?   As a guest, we welcome Alumna Louisa Roszinski, who has written an outstanding bachelor thesis on “Sustainability in …

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General Chatbot ECI welcomes your feedback!

Chatbot ECI welcomes your feedback!

Chatbots – The dialog systems of the future Since a few weeks our chatbot “ECI” is online! Chatbots are dialog systems that process data based on artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …

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