Author: Prof. Dr. Dominik Große Holtforth

General Sales psychology in online marketing to increase your conversion rate

Sales psychology in online marketing to increase your conversion rate

In online marketing, sales psychology is often used because it can influence the buying behaviour and decisions of the users and thus increase the conversion rate. Therefore the correct use is a basic requirement. The psychological methods can be used in a wide range of areas, from pricing to the design of websites and shops …

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