Online configurators possible in the B2B sector Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major …
Booking trips or ordering food online has long been part of everyday life. But can you hire a cleaning service online? In the private customer environment, there have been a few websites for a few years now that specialize in providing cleaners to private individuals. Among the major facility service providers in the B2B sector, …
Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in e-commerce. A …
Imagine having the attention of 15 billion media impressions without lifting a single finger. No complex strategies and not one single Zoom meeting. Sounds too good to be true? For Ocean Breeze this situation became reality. But how did this happened? What could possibly lead to such a great effect? The answer was one TikTok …
Master’s thesis on business model innovation in e-commerce. Welcome to our series of articles on current theses by our students! Alumna Grisilda Miftari wrote an outstanding Master’s thesis in the field of social commerce as part of her Master’s degree at the Fresenius University of Applied Sciences in Cologne. The topic: “Business Model Innovation in …
Quantum computing – an existential threat to Bitcoin? You can find the first part of this article here. This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, or endorsement to buy Bitcoin. …
This content is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, or endorsement to buy Bitcoin. Because I am personally invested in Bitcoin, any current or future vulnerability in the Bitcoin network intrigues me. …
The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives exciting insights on the pop-up store of the rock band Queen. Click here for more info! We will, we will, store you! With a pop-up store in the famous …
Since the 2000s, social commerce has been gaining in importance as the most important tool in the field of e-commerce. Together with Digitas Pixelpark, the E-Commerce Institute has developed a scientifically supported definition in an intensive project. Below you can see these three stages that define the term “social commerce”. Three-stage definition of social commerce: …
Students of the Master’s program “Digital Management” go together with Prof. Geibel to this important job fair with startups from the STARTPLATZ and you are very welcome come! Please register here as interested working students or young professionals and participate in this event! Exciting startups meet qualified young professionals! For Sales, Marketing, HR, Finance and …
The online store as a brand When shopping on the Internet, consumers are often confronted with a veritable flood of offers and information. This not infrequently results in individual overload. Consumers therefore like to orient themselves to branded products, as these make a promise of quality through their familiarity and thus reduce the perceived risk …
Trust and orientation – How do customer reviews convince when buying online? Whether at Amazon, Tripadvisor or Lieferando – those who consume on the Internet can fall back on countless customer reviews. These have now been examined in detail by Prof. Dr. Sascha Hoffmann, Professor of Business Administration and Online Management, and psychologist and lecturer …
7 E-commerce industries in the online marketing check How can your company survive in the competition of online stores? The Searchmetrics E-Commerce Market Analysis 2021 shows you how you can position yourself sustainably with market-specific insights and practical tips for seven selected sectors of German e-commerce. The study contains relevant key figures, analyses and market-specific …
International E-Commerce in the context of Covid-19 An interview on international e-commerce, shipping and the environment as part of Covid-19. The online world accelerated digital purchases and opened the doors to international markets, creating both positive and negative outcomes for the environment. What are the main reasons for a skyrocketed international e-commerce? Globally, the pandemic …
The virtual and decentralized conference on business and digital transformation. About Next Economy Open Next Economy Open was initiated in 2015 by blogger, journalist, economist and lecturer Gunnar Sohn, initially as a stationary conference in Bonn. Since 2016, the event has been streamed live and in color on the internet. Gunnar Sohn is one …
The EHI Retail Institute is a research and consulting institute for the retail industry and a partner of the E-Commerce Institute Cologne. EHI’s new article gives an interesting overview of online delivery services. Click here for more info! Reaching customers with shopping apps For efficient advertising measures, the collection of customer data is an important …
Up to now, advertisers on the Internet have been able to rely on very specific targeting for their digital advertising campaigns, which is based on detailed tracking, i.e., user tracking on the Internet. To date, third-party cookies have been used for tracking purposes, mostly to record the browsing behavior of users across websites. Nevertheless, the …
How does an online store prepare for the Christmas season? The fourth quarter of a financial year always promises a lot of sales. In 2020, this quarter saw a particularly strong increase in B2B online retailing due to the corona. To take advantage of the momentum in the 2021 Christmas season, companies should take measures …
The way of learning has changed drastically due to COVID-19. With the onset of the pandemic and the correspondingly prescribed measures such as social distancing, many companies were put to the test and forced to adjust their current teaching approaches. Trainings and seminars could not be held on-site as usual and were adapted to an …
Social commerce has recently become increasingly important. As a comparatively new area within e-commerce, however, the term social commerce has not yet been clearly defined and demarcated, both in terms of the scope of services and the associated opportunities and risks in practical implementation. The E-Commerce Institute Cologne at the Fresenius University of Applied Sciences, …