The Metaverse resembles the early days of the internet in the 1990s and promises new opportunities that need to be carefully explored. Despite nostalgic memories of platforms like “Second Life,” it is evident that the Metaverse is unstoppable. “Fashion in Metaverse” opens up another field for companies to engage customers through immersive experiences. Virtual spaces …
The SDI4ECom initiative, in collaboration with PIA econda and PIA UDG, as well as the Research Center for Computer Science and Hochschule Offenburg, aims to give customers full control over their data in the realm of online shopping. Through this research project, customers can build their own shopping identities, ensuring that their data is protected …
For our office in Cologne, we are looking for a Working Student / Intern for Amazon Advertising (m/f/div) who brings excellent initiative and motivation. DEPT I Working Student / Intern Paid Advertising (m/f/div) As a Working Student / Intern at Amazon Advertising (m/f/div), you will plan marketing measures with the search or programmatic team to …
How does my online store become mobile-enabled? The smartphone has become a constant companion in everyday life for many people, and it is being used more and more frequently for online shopping. To meet the needs and behavior of customers, companies need to make their online presence mobile-enabled. A mobile-enabled online store offers numerous …
Image source: Pixabay The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to adopt new technologies and services that address pandemic-related challenges has subsided, investing in digital transformation has not. Worldwide spending on new technologies and services is steadily increasing year over year and will reach …
The Amazon Prime Day offers unique opportunities for Amazon’s business partners to increase their sales and enhance their brand awareness. To make the most out of this important day, merchants should take some crucial steps. On July 11th and 12th – the Amazon Prime Day – the 1.7 million small and medium-sized independent businesses on …
New companies and start-ups are constantly emerging in the fast-growing e-commerce and social commerce areas. These often concentrate very intensively on content-related activities and neglect the necessary financial and accounting requirements for an economically successful company. Accounting software for online companies – importance and advantages In times of digitalization, companies have to adapt to new …
Image source: Pixabay Most of us want to be superstars at our job – but it’s not always clear where to start. To succeed in the workplace, we need to become intrinsically motivated by our work. You can improve your overall performance and work satisfaction by identifying tasks that you perceive as boring or …
Image source: Pixabay It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …
Image source: Pixabay The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …
Image source: Pixabay Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …
Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live …
Image source: Pixabay Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …
The interpack trade fair: Conserving resources through digital technologies – Social Commerce. How digital transformations and innovations contribute to a sustainable supply chain. The Interpack trade show in Düsseldorf is the world’s most important packaging and related industries event. From May 04 to 10, 2023, experts and companies will meet here to learn about and …
Due to the intense change in online commerce, companies seek innovative solutions to better market their products and services. One method that is becoming increasingly important is using headless CMS systems in the e-commerce sector. The following article offers a deep insight into headless CMS systems and their importance. Headless CMS systems: developments and significance …
Image source: Pixabay Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …
Image source: Pixabay Microchips aren’t just in phones and computers. Today, these little pieces of silicon lie beneath the hood of everything from hairdryers and washing machines to electric vehicles and fighter jets. As a result, they’re absolutely critical to the global economy and nations are now realising that the countries with the smartest …
Image source: Globe Fuel Cell System Introduction: The importance of green technologies and innovations in sustainability has increased enormously in recent years. There is a clear shift towards environmentally friendly alternatives. In the mobility sector, Green-tech and development play a crucial role in ensuring sustainable mobility. This article will take a closer look at the …
Image source: Pixabay Marketing is a dynamic and ever-changing field, and businesses that don’t keep up with the latest trends risk getting left behind. As we head into 2023, there are several significant changes taking place that will shape the marketing environment. Vericast has identified 14 trends that will shape marketing in the coming …
Image source: Pixabay Digital transformation involves rethinking how technology, processes, and people work together to pursue new business models and revenue streams. But too often, leaders focus primarily on the technology leg of this three-legged stool. Granted, technology is core to the transformation and needs its share of airtime, but processes and people must …