TikTok plans, according to a report from The Information, to ban links to external e-commerce websites. However, TikTok denies this claim. According to the report, the company aims to compel people to use the TikTok Shop if they want to purchase an item. According to the report, it is expected that the TikTok Shop will …
Emerging from China, livestream commerce stands as a sizzling trend in the world of eCommerce, with the possibility of expanding its reach to other global regions. In the Chinese market, the landscape of livestream commerce has grown fiercer, as numerous contenders rise to contest Taobao’s once-unquestioned dominance. Originating in 2016, livestream commerce emerged in China …
“Be.the.future.” – The premium community event on September 19th in Cologne! Be a part of the live experience as the doors of DOCK2 swing open on the evening before DMEXCO – September 19th, 2023, starting at 13:00 – and step into an atmosphere of new beginnings. Immerse yourself in a world of innovations and witness …
On November 24./25. 2023, East European University (EEU, Georgia) together with Adelphi University (New York), Friedrich Ebert Stiftung, FGF (Förderkreis Gründungs-Forschung), and its partner the E-Commerce Institute (Cologne, Germany), will host the joint “International Scientific-Practical Conference (ISPC 2023)” on “Digital Management to Shape the Future” as a hybrid event. The conference will be held …
When thinking about sustainability, online commerce might not be the first thing that comes to mind. However, in this field as well, environmentally conscious thinking is gaining increasing importance. The spectrum ranges from ecological packaging solutions to sustainable business models, encompassing diverse and promising requirements. Compared to the entire supply chain, traditional retail generates approximately …
Dubai leads the global trends in digital shopping, with 94% of consumers using digital features. The United Arab Emirates (UAE) has established itself as a frontrunner in the adoption of digital shopping features. An impressive 94% of its 3.1 million adult buyers have used at least one digital function during their recent shopping experiences. This …
On August 16th at 6:00 PM, The Rendezvous – Kölner Agenturclub will take place at Palmer Hargreaves. The Rendezvous – Cologne Agency Club is a recurring event series where agencies in Cologne come together to discuss current topics related to the industry and the agency landscape in Cologne. The goal is to foster dialogue and knowledge …
The Metaverse resembles the early days of the internet in the 1990s and promises new opportunities that need to be carefully explored. Despite nostalgic memories of platforms like “Second Life,” it is evident that the Metaverse is unstoppable. “Fashion in Metaverse” opens up another field for companies to engage customers through immersive experiences. Virtual spaces …
The SDI4ECom initiative, in collaboration with PIA econda and PIA UDG, as well as the Research Center for Computer Science and Hochschule Offenburg, aims to give customers full control over their data in the realm of online shopping. Through this research project, customers can build their own shopping identities, ensuring that their data is protected …
For our office in Cologne, we are looking for a Working Student / Intern for Amazon Advertising (m/f/div) who brings excellent initiative and motivation. DEPT I Working Student / Intern Paid Advertising (m/f/div) As a Working Student / Intern at Amazon Advertising (m/f/div), you will plan marketing measures with the search or programmatic team to …
How does my online store become mobile-enabled? The smartphone has become a constant companion in everyday life for many people, and it is being used more and more frequently for online shopping. To meet the needs and behavior of customers, companies need to make their online presence mobile-enabled. A mobile-enabled online store offers numerous …
Image source: Pixabay The pandemic propelled many businesses to adopt digital technologies faster than ever before. While the immediate rush to adopt new technologies and services that address pandemic-related challenges has subsided, investing in digital transformation has not. Worldwide spending on new technologies and services is steadily increasing year over year and will reach …
The Amazon Prime Day offers unique opportunities for Amazon’s business partners to increase their sales and enhance their brand awareness. To make the most out of this important day, merchants should take some crucial steps. On July 11th and 12th – the Amazon Prime Day – the 1.7 million small and medium-sized independent businesses on …
New companies and start-ups are constantly emerging in the fast-growing e-commerce and social commerce areas. These often concentrate very intensively on content-related activities and neglect the necessary financial and accounting requirements for an economically successful company. Accounting software for online companies – importance and advantages In times of digitalization, companies have to adapt to new …
Image source: Pixabay Most of us want to be superstars at our job – but it’s not always clear where to start. To succeed in the workplace, we need to become intrinsically motivated by our work. You can improve your overall performance and work satisfaction by identifying tasks that you perceive as boring or …
Image source: Pixabay It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …
Image source: Pixabay The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …
Image source: Pixabay Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …
Review of the interpack trade fair: The E-Commerce Institute, represented by the head of the institute Prof. Geibel and a project manager of the institute, Victoria Frings, had the opportunity to give an exciting live lecture on social commerce at the Interpack trade fair 2023 on Friday, 05.05.2023. The talk was also recorded on live …
Image source: Pixabay Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …