Category: General

General 5 Profit Boosters from Repeat Buyers

5 Profit Boosters from Repeat Buyers

Companies appreciate new customers, but repeat buyers generate more profit and incur lower service costs. Customers need a reason to return. This could be achieved through marketing, outstanding service, or superior product quality. Regardless, the long-term viability of most e-commerce shops requires customers to make more than one purchase. Here’s why: Higher Lifetime Value A …

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General Content Commerce: The Key Strategy in E-Commerce

Content Commerce: The Key Strategy in E-Commerce

Sustainable, user-centered content marketing is crucial in e-commerce to attract customers, foster long-term loyalty, and increase revenue. This article explains how a tailored content strategy can drive your online shop forward. E-commerce and content marketing go hand in hand. Online shops that invest in content offer more than just products – they use content as …

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General 5 online business ideas for 2024

5 online business ideas for 2024

Many successful companies that have emerged in recent years started as online businesses. Why? Because the majority of the target audience is now found on the internet, thanks to advancing digitization. A successful online business can take various forms – whether it’s an online shop, blog, affiliate partnership, or social media enterprise. Numerous strategies and …

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General E-Commerce & Logistics: Top 5 Trends 2024

E-Commerce & Logistics: Top 5 Trends 2024

In 2024, a milestone is marked in E-commerce. Technological innovations such as artificial intelligence and evolving consumer demands open up new perspectives and challenges for businesses. Five trends, from AI to sustainability, will significantly influence online commerce in 2024. Key developments include increased adaptability to market trends, necessitating more efficient operational structures. This involves the …

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General 5 Tips for Protection Against eCommerce Fraud in Online Shops

5 Tips for Protection Against eCommerce Fraud in Online Shops

With the steady rise in e-commerce, fraudulent cases are becoming increasingly problematic. Experts predict that by 2025, revenues totaling seven trillion US dollars could be lost. To protect themselves and their customers from these emerging threats, it is essential for merchants to strengthen their security measures and implement new prevention strategies. Amid the COVID-19 pandemic, …

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General Event calendar

Event calendar

To start the new year, numerous fascinating events await us in and around Cologne. In addition to networking events, the New Year season is dedicated to education about AI, as well as cozy gatherings like the Startup Breakfast at STARTZPLATZ. The following is what our event calendar has to offer: Foundations: How to build your …

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General These strategies boost the performance of online shops

These strategies boost the performance of online shops

Welche grundlegenden Elemente sind unverzichtbar für jeden Onlineshop? Erfahre hier von den entscheidenden Strategien zur Steigerung deines Umsatzes – sei es durch die Anpassung an mobile Geräte, die Implementierung effektiver Treueprogramme oder die Umsetzung von Tipps für einen effizienteren Kundenservice. In the current report from creativestyle, it is emphasized that “in today’s market environment, the …

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General The most significant factors influencing E-commerce 2023

The most significant factors influencing E-commerce 2023

From timely delivery to successful websites: we have summarized the key areas that e-commerce retailers should focus on in 2024. Once again, it has been a strong year for e-commerce. Following the highest revenues on Black Friday and Cyber Monday to date, according to Adobe Analytics, profits and sales continue to rise for online retailers …

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General The carbon footprint of E-commerce giants

The carbon footprint of E-commerce giants

The digital transformation of the commerce industry brought conveniences but unintentionally contributed to global carbon emissions. This article examines the E-commerce carbon footprint, highlighting sustainability efforts by giants like Levi’s and Oda, and the challenges and hopes for a more environmentally friendly future. The Carbon Footprint of E-Commerce Online shopping, especially during the global pandemic, …

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General An interview with Richard Geibel: The Future of Social Commerce

An interview with Richard Geibel: The Future of Social Commerce

In an exciting interview with E-commerce expert Richard C. Geibel, we shed light on current trends in online commerce. Richard Geibel explains how online retailers are responding to post-pandemic challenges and the opportunities that arise for traditional brands. A central trend is the merging of social media and e-commerce. Platforms like Amazon are embracing live …

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General Navigating the Challenge of Returns

Navigating the Challenge of Returns

In the ever-evolving landscape of online retail, minimizing returns has become a top priority for businesses operating in Germany, Austria, and Switzerland (DACH). This concern is shared globally, as highlighted in a study conducted by the German retail institute EHI. While the DACH region grapples with return costs averaging between 5 and 10 euros per …

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General A review of the ISPC 2023

A review of the ISPC 2023

The organizing committee of ISPC 2023 would like to thank you for your great commitment and the high quality of your contributions. The ISPC 2023 has been very successful as an international conference across the three continents Asia, Europe and America and this is especially thanks to you! We not only had very good contributions …

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General Only 20% of B2B traders effectively utilize CRM and AI

Only 20% of B2B traders effectively utilize CRM and AI

In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …

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Event Event Calendar December

Event Calendar December

In December of this year, numerous fascinating events await us in and around Cologne. Alongside networking events, the Christmas season is dominated by the winter finale of Rheinland-Pitch, as well as cozy gatherings such as the Startup Breakfast at STARTZPLATZ. Rheinland-Pitch Winter Finale 2023 – December 6, 2023 The Rheinland Pitch Winter Finale, Germany’s largest …

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Content Marketing Live shopping on the internet: a trend with a future?

Live shopping on the internet: a trend with a future?

Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …

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Event ISPC 2023: Program of the Conference

ISPC 2023: Program of the Conference

We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November  2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as …

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General E-Commerce Benefits in Content Marketing

E-Commerce Benefits in Content Marketing

Content Marketing reaches consumers throughout their entire buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps E-commerce sellers attract, engage, and retain customers. 3 Benefits of Content Marketing: Attract Buyers Content creation, search engine optimization, and even social media marketing work hand in hand to attract new buyers …

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Event Webinar: A Skills-First Talent Strategy

Webinar: A Skills-First Talent Strategy

MIT Sloan Management Review is a journal and multi-platform publisher. It features research-based articles on topics such as strategic leadership, digital innovation, and sustainable business practices – and beyond that, free webinars, such as the upcoming session on “Skills-First Talent Strategy.” Tuesday, November 14, 2023 · 7:00 p.m. Skills dominate current conversations about how to …

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General Top 5 Online Retail Trends for E-Commerce in 2023

Top 5 Online Retail Trends for E-Commerce in 2023

The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …

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General Activities of the Institute Director

Activities of the Institute Director

“Life is associated with constant change” I am very pleased to announce that I have been offered and accepted the Professorship of “Business Administration and Scientific Work” at the “IU International University of Applied Sciences” in the “Dual Study Programs” department. This means that I am now working at the Cologne site of IU in …

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