Category: General

General The most significant factors influencing E-commerce 2023

The most significant factors influencing E-commerce 2023

From timely delivery to successful websites: we have summarized the key areas that e-commerce retailers should focus on in 2024. Once again, it has been a strong year for e-commerce. Following the highest revenues on Black Friday and Cyber Monday to date, according to Adobe Analytics, profits and sales continue to rise for online retailers …

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General The carbon footprint of E-commerce giants

The carbon footprint of E-commerce giants

The digital transformation of the commerce industry brought conveniences but unintentionally contributed to global carbon emissions. This article examines the E-commerce carbon footprint, highlighting sustainability efforts by giants like Levi’s and Oda, and the challenges and hopes for a more environmentally friendly future. The Carbon Footprint of E-Commerce Online shopping, especially during the global pandemic, …

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General An interview with Richard Geibel: The Future of Social Commerce

An interview with Richard Geibel: The Future of Social Commerce

In an exciting interview with E-commerce expert Richard C. Geibel, we shed light on current trends in online commerce. Richard Geibel explains how online retailers are responding to post-pandemic challenges and the opportunities that arise for traditional brands. A central trend is the merging of social media and e-commerce. Platforms like Amazon are embracing live …

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General Navigating the Challenge of Returns

Navigating the Challenge of Returns

In the ever-evolving landscape of online retail, minimizing returns has become a top priority for businesses operating in Germany, Austria, and Switzerland (DACH). This concern is shared globally, as highlighted in a study conducted by the German retail institute EHI. While the DACH region grapples with return costs averaging between 5 and 10 euros per …

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General A review of the ISPC 2023

A review of the ISPC 2023

The organizing committee of ISPC 2023 would like to thank you for your great commitment and the high quality of your contributions. The ISPC 2023 has been very successful as an international conference across the three continents Asia, Europe and America and this is especially thanks to you! We not only had very good contributions …

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General Only 20% of B2B traders effectively utilize CRM and AI

Only 20% of B2B traders effectively utilize CRM and AI

In B2B marketing, remote work and project management programs are widely used. However, according to a study, too few companies are still using platforms for data-based advertising control. The study “Digitalization Level 2023 in B2B Marketing” by the Federal Association of Industrial Communication (bvik) shows that Marketing Technologies (MarTech) now play a central role in …

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Event Event Calendar December

Event Calendar December

In December of this year, numerous fascinating events await us in and around Cologne. Alongside networking events, the Christmas season is dominated by the winter finale of Rheinland-Pitch, as well as cozy gatherings such as the Startup Breakfast at STARTZPLATZ. Rheinland-Pitch Winter Finale 2023 – December 6, 2023 The Rheinland Pitch Winter Finale, Germany’s largest …

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Content Marketing Live shopping on the internet: a trend with a future?

Live shopping on the internet: a trend with a future?

Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …

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Event ISPC 2023: Program of the Conference

ISPC 2023: Program of the Conference

We are pleased to announce that the conference program for the 3rd “International Scientific-Practical Conference (ISPC 2023)” is online! On 25. November  2023, the partner institutions East European University (EEU, Georgia), E-Commerce Institute (Cologne, Germany) and Adelphi University (New York, USA) are jointly organizing this annual conference on “Digital Management to Shape the Future” as …

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General E-Commerce Benefits in Content Marketing

E-Commerce Benefits in Content Marketing

Content Marketing reaches consumers throughout their entire buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps E-commerce sellers attract, engage, and retain customers. 3 Benefits of Content Marketing: Attract Buyers Content creation, search engine optimization, and even social media marketing work hand in hand to attract new buyers …

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Event Webinar: A Skills-First Talent Strategy

Webinar: A Skills-First Talent Strategy

MIT Sloan Management Review is a journal and multi-platform publisher. It features research-based articles on topics such as strategic leadership, digital innovation, and sustainable business practices – and beyond that, free webinars, such as the upcoming session on “Skills-First Talent Strategy.” Tuesday, November 14, 2023 · 7:00 p.m. Skills dominate current conversations about how to …

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General Top 5 Online Retail Trends for E-Commerce in 2023

Top 5 Online Retail Trends for E-Commerce in 2023

The e-commerce industry can navigate the crisis in the coming year, but it is not expected to achieve the record growth rates of previous years. However, 2023 is likely to be anything but boring for e-commerce retailers. While it’s not appropriate to say that the celebration in e-commerce is over, there is currently a somewhat …

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General Activities of the Institute Director

Activities of the Institute Director

“Life is associated with constant change” I am very pleased to announce that I have been offered and accepted the Professorship of “Business Administration and Scientific Work” at the “IU International University of Applied Sciences” in the “Dual Study Programs” department. This means that I am now working at the Cologne site of IU in …

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General Legally Compliant Facebook Marketing

Legally Compliant Facebook Marketing

Companies need to invest in Facebook Marketing, as well as other social media platforms, to be successful in online marketing. However, it is crucial to take professional and legally correct measures to maintain the trust of users. Regardless of your experience, this article provides legal guidelines for creating and using a Facebook business page. Reasons …

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General Kyrgyzstan: Emerging as a Central Asian Hub for E-Commerce and Logistics

Kyrgyzstan: Emerging as a Central Asian Hub for E-Commerce and Logistics

Kyrgyzstan, a country blessed with breathtaking natural beauty and a rich history, has been laying out ambitious plans in recent years to establish itself as a pivotal player in the fields of logistics and e-commerce in Central Asia. The plans unveiled at the recent e-Commerce EXPO 2023 point towards a promising future. Kyrgyzstan’s Vision Nazarbek …

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General Announcement of the ISPC 2023 Conference: “Digital Management to Shape the Future”

Announcement of the ISPC 2023 Conference: “Digital Management to Shape the Future”

It’s getting serious: the announcement of the ISPC 2023 conference is now complete with the release of the booklet. This international annual conference, organized by the East European University (Georgia) in collaboration with the E-Commerce Institute Cologne (Germany), aims to provide a platform for the presentation and discussion of relevant aspects of digitalization. This year, …

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General 7 Tipps to Make the Most of Black Friday

7 Tipps to Make the Most of Black Friday

Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …

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General “Start with Tiktok”: the webinar

“Start with Tiktok”: the webinar

The Startplatz will host the webinar “Start with TikTok” in the next few days. This is aimed at startups, founders, and companies that want to use TikTok as a marketing and advertising platform. The live online event offers expert knowledge and individual consultation to help participants optimize their social media strategies and present their products …

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General Becoming a Top Salesperson with ChatGPT

Becoming a Top Salesperson with ChatGPT

ChatGPT and E-Commerce may not appear to have much in common at first glance, but in reality, there are numerous ways that E-Commerce platforms can significantly benefit from AI software. Artificial Intelligence and Machine Learning have long been recognized as some of the most significant trends. Consequently, the excitement surrounding ChatGPT is not surprising. The …

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General Turning Point in Outdoor Advertising

Turning Point in Outdoor Advertising

A post by Christian Gehl on www.onetoone.de Within a few years, digital billboards will outperform their printed counterparts. They combine all the advantages of online advertising, including data-driven targeting. Moreover, they offer dynamic content in the modern vertical format and various integrations with other media channels such as television, audio, and mobile devices. While the …

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