Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration, Media Management, Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de.

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Suggested topics for theses:

• The digitization of the stationary store
• Competitive strategies in times of growing Amazon dominance
• Algorithms in e-commerce logistics
• Electronic commerce and the supply of the population
• Use of voice control in electronic commerce
• Success factors in mobile commerce
• Programmatic advertising in e-commerce
• Innovations in e-commerce
• Customer centricity as a success factor in e-commerce
• Data-driven marketing in e-commerce
• Economies of scale as growth factors in e-commerce
• Approaches to evaluating online stores
• Automation in e-commerce logistics
• An analysis of the business model and competitive strategies of … (e.g. amazon, Zalando, Zooplus, Media Markt/Saturn or others)
• Industry potential analysis in e-commerce taking into account product, industry and value creation
• E-commerce in the European internal market
• Internationalization strategies in e-commerce
• Cognitive-psychological basics of e-commerce
• Approaches to reducing the returns rate in e-commerce
• Approaches to increasing sustainability in e-commerce
• Augmented reality and e-commerce
• Success factors for the development of a same-day delivery service
• eFood: Success factors for establishing online food retailing
• eLearning: Potential analysis of eLearning platforms and online universities
• Competition problems in e-commerce
• Artificial intelligence – possible applications in e-commerce
• The use of robotics in shipping logistics
• Virtual reality – possible applications in e-commerce

The following thesis topics provide a brief overview of topics from previous semesters to help with the topic formulation.

Elaborated topics of final theses:

• Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
• The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
• State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
• An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
• Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
• Chances and Challenges in the Area of E-Health due to Digital Transformation
• Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
• Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
• The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
• Potential analysis of social media channels in relation to the success of customer retention.
• Artificial intelligence – possible applications in e-commerce
• A current analysis of online furniture retailing in Germany
• External effects in e-commerce
• The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
• Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
• Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
• A current analysis of online furniture retailing in Germany
• Market segmentation in e-commerce: An A/B impact study of different newsletter contents
• Gender Commerce – Gender-specific differences in online purchasing
• Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
• Target group segmentation in e-commerce
• Social media and e-commerce
• Sales financing in e-commerce
• Competitive strategies in e-commerce
• Rise and decline of social networks
• Acceptance problems in mobile payment
• Key figure systems in e-commerce
• Comparison & requirement-oriented evaluation of modern online store systems
• Design of financial transactions as a success factor in e-commerce
• The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
• Success potentials of mobile marketing
• Success factors of social media for non-governmental organizations
• Success potentials of mobile payment systems in the German market
• Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
• Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
• Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
• Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
• Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

• The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
• Blockchain and alternative technologies in autonomous driving passenger cars
• Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
• The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
• Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
• Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
• Sustainability in online retail using the example of Amazon
• Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

• Initial contact and consultation to narrow down the topic
• Selection of the topic
• Overview of literature or empirical content
• Linkage with academic and professional goals
• Selection of first and second supervisors
• Registration of the thesis by the student
• Preparation and discussion of the outline
• Independent preparation of the thesis by the students
• Submission of the thesis by the students
• Evaluation of the thesis by the examiners
• Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de.