ISPC 2026 on 10 September: Keynotes on Digitalization, AI and Social Commerce
Abstract
The 6th annual International Scientific-Practical Conference (ISPC 2026) will take place on September 10 and 11, 2026, centered around the theme “Digital and AI Management – Scientific Research and Practical Implementation”. Two keynotes in the Scientific Track are scheduled for the first day of the conference on Thursday, September 10, 2026. In the morning, Prof. Dr. Richard C. Geibel will speak on digitalization in higher education and present Syntea as an AI-supported best-practice example. In the afternoon, Anna Lena Sommer and Prof. Dr. Richard C. Geibel will deliver a joint presentation on the transition from the Customer Journey to the Customer Moment, as well as the impact of TikTok Shop on social commerce in Germany one year after its launch.
ISPC 2026: The First Day of the Conference on September 10
The 6th annual International Scientific-Practical Conference (ISPC 2026) takes place on September 10 and 11, 2026, in Switzerland. The overarching conference theme is “Digital and AI Management – Scientific Research and Practical Implementation”. The conference provides a scientifically grounded and practical forum addressing digitalization in business, management, education, and research.
The first event day on Thursday, September 10, 2026, is embedded within the FHNW E-Commerce Best Practice Day and features a Scientific Track. Two keynotes are specifically documented for this day, focusing on digital transformation in higher education as well as current developments in social commerce.
Key Speakers for September 10, 2026
For the program on September 10, 2026, Prof. Dr. Richard C. Geibel and Anna Lena Sommer are highlighted as key speakers. Prof. Dr. Richard C. Geibel delivers both keynotes recorded for that day: first individually in the morning, and later jointly with Anna Lena Sommer.
Prof. Dr. Darius Zumstein is also a key figure within the conference’s organizational context. Official organizational documents list him as a member of the Conference Organization Committee for ISPC 2026. However, in the available schedule for September 10, he is not listed as a speaker for either of the two keynotes.
10:00-10:30 AM: Digitalization in Higher Education
The first recorded keynote session on September 10 is delivered by Prof. Dr. Richard C. Geibel. The presentation is titled “Digitalization in Higher Education – Opportunities and Benefits. Syntea as an AI-supported best-practice example from IU International University”.
The presentation links higher education digitalization with a practical case study from IU International University. At its core is Syntea as an AI-driven approach. By doing so, the presentation addresses core topics of the conference by connecting academic research with practical implementation.
05:10-05:40 PM: Customer Journey, Customer Moment, and TikTok Shop
The second recorded keynote on September 10, 2026, takes place from 05:10 to 05:40 PM. It will be presented by Anna Lena Sommer and Prof. Dr. Richard C. Geibel. The session title is “From Customer Journey to Customer Moment: The Impact of TikTok Shop on Social Commerce in Germany One Year After Launch”.
This session focuses on the evolution of the digital customer experience within the context of TikTok Shop. Key themes include the Customer Journey, the Customer Moment, and the overall growth of social commerce in Germany one year following the launch of TikTok Shop.
Keynotes Overview for September 10, 2026
| Time | Presentation Title | Speakers |
|---|---|---|
| 10:00-10:30 | Digitalization in Higher Education – Opportunities and Benefits. Syntea as an AI-supported best-practice example from IU International University | Prof. Dr. Richard C. Geibel |
| 17:10-17:40 | From Customer Journey to Customer Moment: The Impact of TikTok Shop on Social Commerce in Germany One Year After Launch | Anna Lena Sommer and Prof. Dr. Richard C. Geibel |
Scientific Context of the Conference
ISPC 2026 is designed as an internationally oriented scientific-practical conference. The organizational partners named in event documents include FHNW, IU International University, Adelphi University, East European University, and the E-Commerce Institute. Its thematic frame spans digitalization across business, management, education, and research.
September 10, 2026, provides a thematic cross-section within this broader scope: The morning keynote focuses on digital implementation and AI in higher education, while the afternoon session explores TikTok Shop’s influence on customer experience and social commerce.
Frequently Asked Questions (FAQ)
When does the first day of ISPC 2026 take place?
The first day of ISPC 2026 takes place on Thursday, September 10, 2026. The full conference runs from September 10 to 11, 2026.
Where is ISPC 2026 taking place?
ISPC 2026 is hosted at FHNW Brugg-Windisch in Switzerland. Program documents explicitly confirm the Thursday schedule at the FHNW Brugg-Windisch campus.
Who is delivering keynotes on September 10, 2026?
Two keynotes are scheduled for September 10, 2026. Prof. Dr. Richard C. Geibel presents the first keynote solo. The second keynote is delivered jointly by Anna Lena Sommer and Prof. Dr. Richard C. Geibel.
What is the subject of the first keynote?
The keynote scheduled for 10:00 to 10:30 AM is titled “Digitalization in Higher Education – Opportunities and Benefits. Syntea as an AI-supported best-practice example from IU International University”. The talk addresses digital transformation in higher education and highlights Syntea as an AI case study.
What is the subject of the second keynote?
The second keynote scheduled from 05:10 to 05:40 PM is titled “From Customer Journey to Customer Moment: The Impact of TikTok Shop on Social Commerce in Germany One Year After Launch”. It explores the Customer Journey, Customer Moment, TikTok Shop, and social commerce developments in Germany.
What is the theme of ISPC 2026?
The official theme is “Digital and AI Management – Scientific Research and Practical Implementation”. Conference documents define digitalization across business, management, education, and research as its primary focus area.
What role does Prof. Dr. Darius Zumstein have at ISPC 2026?
Prof. Dr. Darius Zumstein from FHNW Institute for Competitiveness and Communication in Olten is part of the Conference Organization Committee for ISPC 2026. In the schedule for September 10, he is not listed as a speaker for either keynote session.