#3 Our own podcast
Digital Leadership – The Potential of Leaders in the Social Web
“A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web.
Katja is not only a graduate of the Digital Management Master’s program at the Fresenius University of Applied Sciences in Cologne, but has already gained professional experience in recent years at companies such as PwC Germany, Douglas GmbH and L’Oréal Germany. In this context Katja has increasingly noticed: A few years ago it was still considered a science fiction idea that social media hashtags such as #blacklivesmatter could trigger entire social movements and state crises. The virality potential and the opportunity for social and political activity on the Social Web have also changed the way corporate executives have to position themselves. In this episode, you will therefore learn how managers can use social media in a targeted manner to position themselves as successful digital leaders on the Social Web. In addition, a Social Digital Leader Canvas developed by Katja provides a solid guide for managers to develop a step-by-step, individual positioning strategy.
We hope you enjoy the third episode of our podcast “Lesson Learned”. If you would like to learn more about social media, marketing & co. afterwards, click through our website or network with us and Katja via LinkedIn!
If you enjoyed the first episode of our podcast Lesson Learned, we would be very happy if you subscribe to the podcast.
Digital Leadership – The Potential of Executives in the Social Web
“A Social Web positioning must be part of everyday life for digitally-oriented executives as front runners of digitization” – we spoke with Katja Alexandra Reich about the current and future potential of executives in the Social Web.
Katja is not only a graduate of the Digital Management Master’s program at the Fresenius University of Applied Sciences in Cologne, but has already gained professional experience in recent years at companies such as PwC Germany, Douglas GmbH and L’Oréal Germany. In this context Katja has increasingly noticed: A few years ago it was still considered a science fiction idea that social media hashtags such as #blacklivesmatter could trigger entire social movements and state crises. The virality potential and the opportunity for social and political activity on the Social Web have also changed the way corporate executives have to position themselves. In this episode, you will therefore learn how managers can use social media in a targeted manner to position themselves as successful digital leaders on the Social Web. In addition, a Social Digital Leader Canvas developed by Katja provides a solid guide for managers to develop a step-by-step, individual positioning strategy.
We hope you enjoy the third episode of our podcast “Lesson Learned”. If you would like to learn more about social media, marketing & co. afterwards, click through our website or network with us and Katja via LinkedIn!
If you enjoyed the first episode of our podcast Lesson Learned, we would be very happy if you subscribe to the podcast.