Tag: SR Kultur

Social Commerce Expert Interview: How Social Commerce and Live Shopping Are Transforming E-Commerce

Expert Interview: How Social Commerce and Live Shopping Are Transforming E-Commerce

Abstract Digital commerce is undergoing continuous structural change. Social commerce and live shopping represent the convergence of social media and e-commerce infrastructures. In an expert interview on the radio program SR Kultur, Prof. Dr. Richard Geibel (Director of the E-Commerce Institute Cologne, which he founded, and professor at the International University, Cologne) analyzes the driving …

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