Abstract Digital commerce is undergoing continuous structural change. Social commerce and live shopping represent the convergence of social media and e-commerce infrastructures. In an expert interview on the radio program SR Kultur, Prof. Dr. Richard Geibel (Director of the E-Commerce Institute Cologne, which he founded, and professor at the International University, Cologne) analyzes the driving …
As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …
Abstract The Rheinland Pitch #126 brings the startup scene to the University of Applied Sciences Düsseldorf (HSD) on February 23, 2026. Three selected startups will present their business models live to investors, students, and entrepreneurs. The E-Commerce Institute analyzes this event, which is considered a staple in the NRW startup ecosystem. This article by Prof. …