Tag: Prof. Dr. Richard Geibel

Digital Management IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

IU Research Umbrella: TikTok Shop in the Focus of Economic Psychology

As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …

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Event Rheinland Pitch #126: Startup Innovation Meets Campus Spirit in Düsseldorf

Rheinland Pitch #126: Startup Innovation Meets Campus Spirit in Düsseldorf

Abstract The Rheinland Pitch #126 brings the startup scene to the University of Applied Sciences Düsseldorf (HSD) on February 23, 2026. Three selected startups will present their business models live to investors, students, and entrepreneurs. The E-Commerce Institute analyzes this event, which is considered a staple in the NRW startup ecosystem. This article by Prof. …

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