Surprising E-Commerce Trends: HSG Study 2024
A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …