Abstract: Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute and Professor at IU International University, analyzes the radical transformation of trade in media formats such as ZDF WiSo Magazin, ZDF Mittagsmagazin, WDR5 and SWR. The focus is on the merging of social media and e-commerce into Social Commerce, the forecast for the live …
In an exciting interview with E-commerce expert Richard C. Geibel, we shed light on current trends in online commerce. Richard Geibel explains how online retailers are responding to post-pandemic challenges and the opportunities that arise for traditional brands. A central trend is the merging of social media and e-commerce. Platforms like Amazon are embracing live …
Live shopping on the internet: Is it a trend with a future? ‘We expect that by 2030, ten percent of online commerce will take place in this form,’ says Richard Geibel, Director of the E-Commerce Institute Cologne, in an interview with Judith Schulte-Loh, WDR5. Below is the transcript. Judith Schulte-Loh, WDR5: For many of us, …