Tag: FashionCommerce

General TikTok Shop as a Growth Driver in Fashion Commerce: How H&M Can Leverage Social Commerce Strategically

TikTok Shop as a Growth Driver in Fashion Commerce: How H&M Can Leverage Social Commerce Strategically

Social commerce is rapidly emerging as a key growth driver in digital retail. Platforms such as TikTok are reshaping the traditional customer journey by integrating product discovery, engagement, and purchasing into a single seamless experience. Using the example of a potential H&M TikTok Shop, this article explores the critical success factors for social commerce, the …

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