Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …
In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …
Image source: Pixabay Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery. ChatGPT is one such generative AI tool. It leverages a combination of deep neural …