Tag: black friday
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Black Friday 2024: Benefits for Consumers and Retailers

Black Friday 2024: Benefits for Consumers and Retailers

Almost two-thirds of German consumers plan to do their Christmas shopping in November and December. According to the Shopify Retail and Consumer Compass 2024, discounts, price comparisons, and loyalty programs are crucial factors in purchasing decisions and brand loyalty during Black Friday and Cyber Monday. In 2024, Black Friday and Cyber Monday (BFCM) remain significant …

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General
 
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7 Tipps to Make the Most of Black Friday

7 Tipps to Make the Most of Black Friday

Every year, online shops prepare for the big business ahead, traditionally starting in Germany with the discount battle of Black Friday and Cyber Monday, seamlessly transitioning into the holiday shopping rush. It doesn’t take any special predictive abilities to foresee record e-commerce revenues on Black Friday this year. According to Emarsys.com, global retailers have been …

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