Dr. Richard C. Geibel, Director of the E-Commerce Institute

Dr. Richard C. Geibel, Director of the E-Commerce Institute

Prof. Dr. Richard Geibel, Head of the E-Commerce Institut

Dr. Richard C. Geibel (University of Cologne), Dipl.-Inform. (RWTH Aachen) is head of the scientific “E-Commerce Institut”. He worked as a professor of business administration, in particular corporate management and entrepreneurship, he designed, founded and accredited the German-language master’s program “Digitales Management” and the English-language international master’s program “Digital Management” at the University Fresenius of Applied Sciences in Cologne. He was awarded the academic title of “Visiting Professor” by the “Changchun University of Finance and Economics” in Changchun, China. His research focuses on digital transformation, digital commerce and digital entrepreneurship. As an alumnus of the Massachusetts Institute of Technology (MIT), Cambridge, Mass., USA, he regularly collaborates with researchers at the “Alfred P. Sloan School of Management”. He also serves as a judge at the Regional Court of Cologne, Germany, at the 1st and 8th Chambers for Commercial Matters. In addition, he is active on the board of the association of Rhineland digital companies “Web de Cologne”.

If you are interested in a collaboration, student project, advice or theses in e-commerce, e-business or related topics, please feel free to contact us by email here. You can reach Dr. Richard Geibel by phone at +49 221 40 626 52 or +49 171 145 3333.

You can find more information about Dr. Richard Geibel at the following links:

     List of publications Richard Geibel

     CV Richard Geibel

     LinkedIn profile

     ResearchGate profile

Project topics of the E-Commerce Institute

Projects of the E-Commerce Institute take place regularly in the context of university cooperation. Student teams help companies to solve demanding problems in online marketing and e-commerce, but professional consulting is also part of the project catalogue:

  • Shop and e-commerce systems in mobile commerce
  • Conversion Optimization
  • SEO and SEA strategies
  • Implementation of WebAnalytics
  • Market entry strategies in e-commerce
  • Company valuation in e-commerce
  • Strategies in Multichannel Retail
  • Implementation of Same-Day-Delivery
  • Online Marketing Agency Audit
  • Digitisation of educational companies
  • Content Marketing, especially in the DIY & financial sector
  • Returns Management
  • Data protection for videoconferencing systems in the health sector
  • Comparison of merchandise management and processing systems in e-commerce