New E-Commerce Action Plan by the German Government
E-commerce has rapidly evolved in recent years, becoming an integral part of the German economy. However, as online trade continues to grow, so do challenges in areas such as product safety, consumer protection, and compliance with environmental standards. To address these issues, the German government adopted a comprehensive E-Commerce Action Plan on January 29, 2025.
Background of the Action Plan
Online trade allows consumers to purchase products from around the world. However, EU regulations—such as those related to product safety, consumer protection, environmental and health standards, customs regulations, and intellectual property rights—are often not adhered to. A significant issue is that many products from non-EU countries are shipped directly to consumers via online marketplaces without meeting required standards.
Key Measures of the Action Plan
The German government’s new action plan aims to improve compliance with standards in e-commerce and enhance consumer protection. The core measures include:
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Extended Powers for Market Surveillance Authorities
Authorities will be able to take direct action against online marketplaces when no responsible economic operator can be identified. This ensures more effective enforcement against violations. (bundestag.de) -
Enhanced Customs Controls
Improved procedures will help intercept unsafe or non-compliant products at the border before they enter the EU market. (bundestag.de) -
Adjustment of Import VAT
Changes to import VAT regulations will reduce market distortions and ensure fair competition between domestic and foreign suppliers. (bundestag.de)
Expected Impact
By implementing this action plan, the German government expects to strengthen consumer protection in online trade. Consumers will have greater assurance that purchased products meet European standards. Additionally, fair competition will be promoted, ensuring that all market participants—regardless of their location—comply with the same regulations. In the long run, this initiative aims to build trust in e-commerce and support its sustainable growth.
The Federal Ministry for Economic Affairs and Climate Action (BMWK)
The Federal Ministry for Economic Affairs and Climate Action (BMWK) is a top-level government agency in Germany responsible for shaping the country’s economic and climate policies. Its duties include promoting economic development, ensuring fair competition, supporting innovation, and advancing sustainable energy policies to protect the climate. By integrating economic and climate policies, the BMWK strives to balance economic growth with ecological responsibility.
The newly adopted E-Commerce Action Plan is an example of the BMWK’s efforts to regulate emerging economic developments while safeguarding consumer interests and enforcing compliance with essential standards.