Welcome to our series of articles about current theses of our students! Alumna Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in online commerce using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
Welcome to our series of articles about current theses of our students! Alumni Louisa Roszinski has written an outstanding bachelor thesis on “Sustainability in Online Retailing using the example of Amazon” as part of her studies in Media and Communication Management at the Hochschule Fresenius in Cologne. In the following, Amazon’s approach to being a …
Meet the students who work for the E-Commerce Institute: Leanne is a third-year apprentice training as an E-Commerce Clerk at CJD BBW Niederrhein. Originally from the Sauerland region, she deliberately relocated to the Rhineland to further her professional development. Alongside her practical training, she has already gained extensive experience in social media marketing. Her professional interests …
Annalena Sommer M.Sc. M.Sc. B.Sc. Annalena Sommer is Deputy Institute Director and alumna in the fields of Psychology and Sustainability Sciences (B.Sc. University of Twente, M.Sc. Leiden University, M.Sc. Lund University). Alongside her work as a freelance content and digital marketing expert, she combines in-depth psychological knowledge with strategic communication and digital marketing. She …
Prof. Dr. Richard C. Geibel Cologne – Expert in Digital Management and E-Commerce “Scientific excellence and practice-oriented digital transformation are at the heart of our work at the E-Commerce Institute in Cologne. We build the bridge between academic research and the digital economy.” Abstract: Prof. Dr. Richard C. Geibel Prof. Dr. Richard C. Geibel Cologne …