Key factors in e-commerce: Seventh look at the book Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth, here …
The transformation of stationary retail What is the impact of current e-commerce trends on stationary retail? And what changes do they bring with them? To what extent must shopping centers change? It’s no secret that online retail is growing rapidly. If you compare the years 2013 and 2019, sales have almost doubled. Whereas in 2013 …
Key factors in e-commerce: Insights into the sixth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here for the third, here for the fourth and …
Part 2 of Jan Dominik Gunkels article about E-Commerce in China #3 Insufficient Respect for the Pride and Culture of the Chinese People Chinese are proud people with millennia of celebrated history. If you want to do business with them, they expect that you endear yourself to them. Most products offered based …
Key factors in e-commerce: Insights into the fifth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second, here …
Part 1 of Jan Dominik Gunkels article about E-Commerce in China How can brands seize the opportunity presented by 610 million active online shoppers? [1] E-commerce in China differs vastly from Western standards. Business is conducted on platforms like Tmall, Taobao and JD. Amazon, Paypal and brand-operated online shops generally do not work. Neither …
Key factors in e-commerce: Insights into the fourth chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first, here for the second and …
This is why universities and colleges should also embrace the use of chatbots! As part of their studies in Digital Management (MA.), students Antonia Biel, Simone Schreiner and Fabian Wanner took a detailed look at the topic of chatbots and identified various advantages and disadvantages for universities. The following provides a brief insight into the results …
Key factors in eCommerce: Insights into the third chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in eCommerce” is now available. Get a small foretaste here already and gain first insights. If you don’t know the first chapters yet, click here for the first and here for the second. …
E-commerce interests are changing What are the upcoming e-commerce trends? Where does online retail stand? And what do consumers expect from online stores? You can’t miss these trends to be a pioneer! Digital interactions are increasing and online product research is on the rise. However, mobile devices in particular are gaining in importance. By the …
Insights into the second chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Get a little taste here and gain some initial insights. If you don’t know the first chapter yet, click here. 2. Digitization in e-commerce – an overview The way consumers buy products …
Insights into the first chapter! Finally, the time has come! The 2nd edition of the successful “Key Factors in E-Commerce” is now available. Here you can get a taste of what’s to come and gain some initial insights. Prof. Dr. Richard C. Geibel and Robin Kracht from the E-Commerce Institute have reviewed and updated the …
Progressive Web Apps are receiving more and more attention. But is this really justified and what concrete benefits arise for the e-commerce sector? Prof. Geibel and Robin Kracht present how Progressive Web Apps can be used to optimize conversion rates in e-commerce: This article takes a closer look at the topic of Progressive Web Apps …
According to the Statista Research Department (2020), Europe, the Middle East, and Africa combined were home to more than 3,500 FinTechs. Similarly, BaFin estimated that roughly 900 FinTechs were in Germany in 2018, seeing an upwards trend in 2019 and 2020. Already four years ago, in 2017, 88% of established financial institutions feared profit losses …
Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …
Welcome to our series of articles about current final theses of our students! Alumna Antonia Biel wrote an outstanding bachelor thesis on “The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion strategies” as part of her bachelor studies at the Fresenius University of Applied Sciences in …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The second …
Welcome to our series of articles about current theses of our students! Alumnus and head of the E-Commerce Institute Cologne Robin Kracht wrote an outstanding master’s thesis on “Blockchain and alternative technologies in autonomous driving passenger cars” as part of her Digital Management studies at the Fresenius University of Applied Sciences in Cologne. The abstract …
Listen to the sixth podcast of the E-Commerce Institute here! The latest episode of the E-Commerce Institute deals with the topic of sustainability in online commerce. What are the dark sides? And what is the criticism? As a guest, we welcome Alumna Louisa Roszinski, who has written an outstanding bachelor thesis on “Sustainability in …
Chatbots – The dialog systems of the future Since a few weeks our chatbot “ECI” is online! Chatbots are dialog systems that process data based on artificial intelligence (AI), automated rules, natural language processing (NLP) and machine learning (ML). The goal is to facilitate customer communication. They take care of various concerns and provide the …