Author: Annalena Sommer

Chatbot Large language models: 6 pitfalls to avoid

Large language models: 6 pitfalls to avoid

Image source: Pixabay   There has recently been incredible progress in artificial intelligence (AI), due mainly to the advances in developing large language models (LLMs). These are the beating heart of text and code generation tools such as ChatGPT, Bard, and GitHub’s Copilot. These models are on course for adoption across all sectors. But serious concerns remain about …

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E-Commerce Four Ways Artificial Intelligence Is Transforming E-Commerce

Four Ways Artificial Intelligence Is Transforming E-Commerce

Image source: Pixabay   There isn’t an industry in the world that is immune to the influence of artificial intelligence (AI). From virtual reality (VR) gaming systems to AI robots in industrial manufacturing, the development of AI technology is revolutionizing the way we interact with the world. But e-commerce is especially susceptible to AI disruption, …

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ISPC Update on the 3rd ISPC 2023

Update on the 3rd ISPC 2023

Prepare for ISPC 2023: news with our new partner!   Get ready for the “International Scientific-Practical Conference (ISPC 20239”, where innovation and collaboration converge. We’re thrilled to announce a game-changing development—a new partner joining forces with us. As the countdown begins, we’re excited to share the latest updates that will make ISPC 2023 an unforgettable …

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E-Commerce Strategies For E-Commerce Seeking To Implement Chatbots

Strategies For E-Commerce Seeking To Implement Chatbots

Image source: Pixabay   The online shopping experience has evolved dramatically over the past few years, and the rise of chatbots has been just one of the factors contributing to this change. Chatbots offer online stores a unique way to engage with customers, assist with their needs and ultimately improve the user experience, particularly during …

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General 7 ways to eliminate boredom in the workplace

7 ways to eliminate boredom in the workplace

Image source: Pixabay   Most of us want to be superstars at our job – but it’s not always clear where to start. To succeed in the workplace, we need to become intrinsically motivated by our work. You can improve your overall performance and work satisfaction by identifying tasks that you perceive as boring or …

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E-Commerce Marketing Instagram advertising: The 8 step guide for your brand

Instagram advertising: The 8 step guide for your brand

Image source: Pixabay   If you’re looking to get more out of your Instagram marketing, it’s time you tried Instagram advertising. Instagram has 2 billion active Instagram users each month, and the average user scrolls through the platform for 53 minutes each day. With usage like that, Instagram ads can help you expand your reach …

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Digital Management 7 digital transformation barriers to overcome

7 digital transformation barriers to overcome

Image source: Pixabay   Digital transformation is the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and deliver value. It helps streamline operations, increase efficiency, gain deeper insights into customers’ needs and behavior, foster innovation, and drive business growth. Digital transformation is no longer a …

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Digital Management AI democratization: Is your organization prepared?

AI democratization: Is your organization prepared?

  Image source: Pixabay   Once upon a time, you could be an expert generalist in managing IT infrastructure. Today? Not so much. Modern digital environments encompass so many constituent services and specializations that it’s impossible for any individual to truly master them all. At the same time, the importance of IT infrastructure, and the …

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General The state of social media 2023: what’s next

The state of social media 2023: what’s next

Image source: Pixabay   It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …

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Digital Management How social reinforces digital out-of-home ads

How social reinforces digital out-of-home ads

Image source: Pixabay   The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at …

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General The role of artificial intelligence in marketing

The role of artificial intelligence in marketing

Image source: Pixabay   The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …

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General Automation: 3 ways it boosts productivity and reduces burnout

Automation: 3 ways it boosts productivity and reduces burnout

Image source: Pixabay   Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …

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E-Commerce Grow Or Die The New Reality of eCommerce

Grow Or Die The New Reality of eCommerce

Image source: Pixabay   During the height of the pandemic, consumer behavior changed at an unprecedented rate, resulting in the consolidation of ten years’ worth of e-commerce growth into just ninety days. Shoppers of all ages including millennials, generation Z and older shoppers turned to their devices to purchase groceries, clothing, and home furnishings. The …

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General The jobs AI won’t take yet

The jobs AI won’t take yet

Image source: Pixabay   Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …

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E-Commerce Trends of E-Commerce To Watch In 2023

Trends of E-Commerce To Watch In 2023

Image source: Pixabay   The top two obstacles to growth are winning new customers and building people capacity who are doing well by doing good. To help you with the first obstacle, we wanted to share how our Growth CFOs think about eCommerce. We learn a lot when working with CMOs and marketing experts. As …

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E-Commerce Amazon is flooded with AI-generated fake reviews

Amazon is flooded with AI-generated fake reviews

Image source: Pixabay   “As an AI language model, I don’t have a body, but I know how important comfortable clothing is during pregnancy,” reads an Amazon review for pregnancy pants. The first words – in the original English they read “As an AI language model” – make it immediately clear that this review was …

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General AI vs. machine learning vs. data science: How to choose

AI vs. machine learning vs. data science: How to choose

  Image source: Pixabay   Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …

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Chatbot GPT-4: 5 ways it can help your digital transformation

GPT-4: 5 ways it can help your digital transformation

Image source: Pixabay   While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate …

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Chatbot AI in customer communication

AI in customer communication

Reasons why an AI chatbot should be integrated into customer communication – successful examples from practice   AI chatbots are on the rise – but what’s behind the “AI”? An AI chatbot is an application that uses artificial intelligence (AI) to converse with humans in natural language. Users can ask questions in a chat window …

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General Why the chip race is heating up

Why the chip race is heating up

Image source: Pixabay   Microchips aren’t just in phones and computers. Today, these little pieces of silicon lie beneath the hood of everything from hairdryers and washing machines to electric vehicles and fighter jets. As a result, they’re absolutely critical to the global economy and nations are now realising that the countries with the smartest …

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