With more than 20 qualified submissions, the preparations for the International Scientific-Practical Conference (ISPC) 2023 have already started off on a very positive note. Once again, the ISPC is being organized by the East European University in collaboration with the E-Commerce Institute Cologne. The aim is to provide a platform for the presentation and discussion …
Image source: Pixabay There has recently been incredible progress in artificial intelligence (AI), due mainly to the advances in developing large language models (LLMs). These are the beating heart of text and code generation tools such as ChatGPT, Bard, and GitHub’s Copilot. These models are on course for adoption across all sectors. But serious concerns remain about …
Image source: Pixabay There isn’t an industry in the world that is immune to the influence of artificial intelligence (AI). From virtual reality (VR) gaming systems to AI robots in industrial manufacturing, the development of AI technology is revolutionizing the way we interact with the world. But e-commerce is especially susceptible to AI disruption, …
Prepare for ISPC 2023: news with our new partner! Get ready for the “International Scientific-Practical Conference (ISPC 20239”, where innovation and collaboration converge. We’re thrilled to announce a game-changing development—a new partner joining forces with us. As the countdown begins, we’re excited to share the latest updates that will make ISPC 2023 an unforgettable …
Image source: Pixabay The online shopping experience has evolved dramatically over the past few years, and the rise of chatbots has been just one of the factors contributing to this change. Chatbots offer online stores a unique way to engage with customers, assist with their needs and ultimately improve the user experience, particularly during …
Image source: Pixabay Most of us want to be superstars at our job – but it’s not always clear where to start. To succeed in the workplace, we need to become intrinsically motivated by our work. You can improve your overall performance and work satisfaction by identifying tasks that you perceive as boring or …
Image source: Pixabay If you’re looking to get more out of your Instagram marketing, it’s time you tried Instagram advertising. Instagram has 2 billion active Instagram users each month, and the average user scrolls through the platform for 53 minutes each day. With usage like that, Instagram ads can help you expand your reach …
Image source: Pixabay Digital transformation is the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and deliver value. It helps streamline operations, increase efficiency, gain deeper insights into customers’ needs and behavior, foster innovation, and drive business growth. Digital transformation is no longer a …
Image source: Pixabay Once upon a time, you could be an expert generalist in managing IT infrastructure. Today? Not so much. Modern digital environments encompass so many constituent services and specializations that it’s impossible for any individual to truly master them all. At the same time, the importance of IT infrastructure, and the …
Image source: Pixabay It’s been two years since The Harris Poll tried to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the …
Image source: Pixabay The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at …
Image source: Pixabay The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to …
Image source: Pixabay Reports of mass layoffs are all over the headlines these days. As of April 2023, job cuts rose to 270,416—an increase of 396% from the same period a year ago. The tech sector, in particular, has taken a bruising, with 102,391 jobs slashed this year so far, an increase of 38,487%. The …
Image source: Pixabay During the height of the pandemic, consumer behavior changed at an unprecedented rate, resulting in the consolidation of ten years’ worth of e-commerce growth into just ninety days. Shoppers of all ages including millennials, generation Z and older shoppers turned to their devices to purchase groceries, clothing, and home furnishings. The …
Image source: Pixabay Since the start of the industrial revolution, there have been threats that new machines – from mechanized looms to microchips – would usurp human jobs. For the most part, the humans have prevailed. Now, say some experts, with AI ubiquity on the horizon, the threat’s being realized: the robots really are …
Image source: Pixabay The top two obstacles to growth are winning new customers and building people capacity who are doing well by doing good. To help you with the first obstacle, we wanted to share how our Growth CFOs think about eCommerce. We learn a lot when working with CMOs and marketing experts. As …
Image source: Pixabay “As an AI language model, I don’t have a body, but I know how important comfortable clothing is during pregnancy,” reads an Amazon review for pregnancy pants. The first words – in the original English they read “As an AI language model” – make it immediately clear that this review was …
Image source: Pixabay Recent advancements in artificial intelligence (AI) have made the technology more accessible in everyday use, thrusting AI to the forefront in nearly every industry. Executives want to know how they can use AI to optimize and streamline operations, grow their businesses, and increase revenue. Employees want to know how AI …
Image source: Pixabay While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate …
Reasons why an AI chatbot should be integrated into customer communication – successful examples from practice AI chatbots are on the rise – but what’s behind the “AI”? An AI chatbot is an application that uses artificial intelligence (AI) to converse with humans in natural language. Users can ask questions in a chat window …