How can digital technologies help advance the circular economy – and why is simply providing consumers with more information not enough? These questions were at the heart of the side event “Data. Circularity. Society.” at the Federal Ministry for the Environment in Berlin. On 5 November 2026, the Federal Ministry for the Environment, Climate Action, …
Abstract: The transformation driven by Artificial Intelligence demands new management and research approaches. The research field “Digital & AI Management” lies at the center of ISPC and CBR activities to link scientific insights with practical impact. Key Takeaways (Important Facts) Focus on the intersection of technological innovation, management, and scientific integrity. Combination of theoretical foundation …
Abstract: The acquisition of scientific knowledge is a continuous, iterative process. The Create Better Researchers (CBR) initiative introduces a five-stage phase model that strengthens the personal judgment of early-career researchers and methodologically secures scientific work. Key Takeaways (Important Facts) The CBR learning cycle links research questions, evidence verification, peer feedback, manuscript revision, and reflection. The …
Abstract: The scientific initiatives ISPC (International Scientific-Practical Conference) and CBR (Create Better Researchers) form an integrative framework for scientific excellence, quality assurance, and the promotion of early-career researchers in Digital & AI Management. This article introduces both platforms and their core objectives. Key Takeaways (Important Facts) The initiative Create Better Researchers (CBR) is directly anchored …
Abstract: The campus of the IU International University of Applied Sciences in Cologne’s Gerling Quartier combines modern studying with a strong focus on practical experience. Furthermore, with around 2,900 students, small learning groups, and numerous corporate partners, the campus offers an international learning environment. Finally, an insight into lecture halls, study areas, and daily student …
Abstract: Product returns present a major financial and environmental burden for online retailers. While traditional approaches focus on reactively processing returned items, shifting toward preventive return management offers innovative solutions. Through targeted pre-purchase measures and data-driven insights, businesses can significantly reduce return rates, increase operational efficiency, and sustainably improve customer satisfaction. Key Takeaways (Important Facts) …
Overview:A well-designed prompt helps an AI understand and complete a task more effectively. Instead of trying to write a detailed instruction from scratch, users can ask the AI to clarify their requirements through targeted questions. This process helps define goals, expectations, and important details before a tailored prompt is created. It can be particularly useful …
Overview:The Join a Startup event at STARTPLATZ on October 20, 2026, from 4:30 p.m. to 8:00 p.m. provided an informal setting for students, early-career professionals, and other talent to connect with innovative startups, ranging from bicycle retailers to AI agent developers. Over drinks and pizza, participants had the opportunity to build professional connections. Supported by …
Abstract The traditional customer journey usually takes customers through several steps before they make a purchase. In social commerce, inspiration, product recommendations, and shopping are increasingly connected. Customers may discover and buy a product directly on a social media platform. This article explains the key differences and outlines the main opportunities and risks. Key Facts …
Abstract Academic dissertations and final projects often contain insights that can be valuable beyond the university environment. The International Scientific Practical Conference (ISPC) provides students with a platform to present their research, build professional connections and discuss their findings with a specialist audience. Key topics include current developments in digitalisation, particularly artificial intelligence and content …
Abstract Digital sovereignty is an important consideration for startups in North Rhine-Westphalia when building a resilient and future-ready IT infrastructure. Young companies need to understand where their data is processed, who can access it and which conditions apply to the digital services they use. When selecting a hosting provider, factors such as data protection, …
Author of the underlying bachelor’s thesis: Pauline Brisch, IU International University of Applied Sciences Generative artificial intelligence is changing how consumers gather information, compare options and prepare purchasing decisions. However, particularly when making expensive purchases, an important question arises: can digital advice provide the same sense of reassurance that people may need when making …
What drives people in Germany to shop on TikTok Shop? A new mixed-methods study by Annalena Sommer and Prof. Dr. Richard C. Geibel (IU International University of Applied Sciences) delivers surprising answers: Neither fear of missing out (FOMO) nor parasocial bonds with creators are the main drivers. Instead, Community Trends are by far the strongest …
Abstract: Digital search is undergoing a fundamental shift: alongside traditional search engines, Large Language Models (LLMs) and AI agents increasingly direct information gathering and purchasing decisions in e-commerce. This article explores the interplay between Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and traditional SEO. Drawing on practical best practices—such as structured data markup via …
Abstract: Autonomous AI agents increasingly take over complex digital routine tasks, but they also bring significant IT security risks. In particular, attack vectors such as indirect prompt injections enable the unauthorized extraction of sensitive corporate data. To defend against these threats, such systems require a multi-layered security concept. By combining restrictive permission assignment, time-limited API …
Abstract: Proficiently navigating Artificial Intelligence requires far more than entering simple prompts. Since eloquently phrased AI responses are by no means guaranteed to be factually accurate, the concept of “AI Literacy”—the ability to critically evaluate, contextualize, and ethically deploy AI outputs—is taking center stage. Regulatory frameworks such as the EU AI Act increasingly mandate organizations …
Summary (Abstract): Alongside professional development, the 6th International Scientific-Practical Conference (ISPC 2026) puts people at the center. Conferred awards, joint session organization, and warm scholarly exchange provided researchers worldwide with tangible energy and motivation for their academic careers. Numerous personal feedback messages highlight the profound value of this vibrant community. Key Takeaways (Important Facts) Boost …
Summary (Abstract): Science thrives on cross-border dialogue and targeted support for early-career researchers. Feedback on the 6th International Scientific-Practical Conference (ISPC 2026) illustrates how international cooperation, appreciative moderation, and academic awards inspire researchers worldwide and build lasting connections. Key Takeaways (Important Facts) Global Reach: The conference united researchers from 20 countries and five continents in …
Summary (Abstract): The 6th International Scientific-Practical Conference (ISPC 2026) received consistently positive feedback from authors, presenters, moderators, and partners. The responses highlight valuable scientific exchange and the core philosophy “Create Better Researchers”, which supports researchers in enhancing their publications through detailed, constructive reviews. Key Takeaways (Important Facts) Clear signal through “Create Better Researchers”: The initiative …
Summary (Abstract): High academic expectations and the nurturing of scientific talent are not mutually exclusive. The ISPC evaluation model relies on uncompromising quality standards paired with solution-oriented feedback to sustainably elevate the standard of research outputs. Core Elements of the ISPC Quality Concept Uncompromising Standards: The peer-review process serves as the bedrock of academic integrity. …