Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …
Every week, Practical Ecommerce publishes a summary of new e-commerce tools from companies offering services to e-commerce and omnichannel merchants. This edition includes updates on curated content, shoppable videos, AI-powered search, composable commerce, payments, subscription plans, and paywalls. New E-commerce Tools for Merchants: April 15 Squarespace adds subscription features to earn recurring revenue. To help …
This month, BoF Careers offers important industry insights to help e-commerce and technology experts decode the creative and commercial landscape of fashion. 1. The Race to Build the Best Generative AI Platform for Fashion Design Practically from the moment AI-powered image generators like DALL-E and Midjourney became popular, their potential for fashion was clear. They …
ISPC 2024 is the fourth international conference jointly organized by East European University (Tbilisi, Georgia), Adelphi University (Garden City, NY, USA), IU International University (Cologne, Germany) and the E-Commerce Institute and supported by the Friedrich-Ebert-Stiftung FES and the entrepreneurship organization FGF. ISPC 2024 4th annual International Scientific-Practical Conference “Digital Management and Artificial Intelligence” We are …
OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …
In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …
Influencer marketing has evolved from a niche strategy to an essential component of the marketing mix. Despite its increasing relevance and proven successes, many online retailers struggle with selecting suitable influencers, designing effective campaigns, and measuring return on investment. The human element that influencer marketing provides is both a strength and a challenge for businesses. …
Today we present the event calendar in collaboration with Web de Cologne. You can expect the first SportX of the year on April 11th at SID, along with many other exciting events and information. SportX – powered by Web de Cologne – April 11th, 2023 6:00 PM – Doors open Welcome area with registration Initial …
In the upcoming spring month of April, everything revolves around the topic of health during the online conference of Germany’s largest university. The symposium of the International University enters its second round. Below you will find important information about the program, registration, and speakers. Digital Empowerment in Healthcare The Health department of IU International University …
The German healthcare system is receiving increased attention due to its economic importance and the necessity for efficiency improvement through digitization. The book “Digital Health in Germany” offers a comprehensive approach to the digital transformation of healthcare and includes specialized contributions on relevant areas. It is set to be published in 2024 by Springer Gabler. …
ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …
Are you ready for a steep learning curve? Then the job offer as an intern (m/f/d) in Social Recruiting & Employer Branding from Talent Ads is just right for you. Below, we’ll give you an insight into what awaits you. About TalentAds We aim to become Germany’s leading expert in the field of Social …
At the AI Startup Weekend / AI Hackathon, innovative minds and visionary developers come together to push the boundaries of generative artificial intelligence. From idea to prototype in just 54 hours – become part of this inspiring journey. The fascination of generative AI Generative Artificial Intelligence (AI) creates content that we perceive as meaningful – …
In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …
B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …
Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …
With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …
The carnival season has come to an end, and our attention now turns to the upcoming spring events in our event calendar. The upcoming March promises a variety of exciting activities, including the transformation of existing properties, the promotion of inclusive entrepreneurship, the development of electric charging infrastructure, Impact Stammtisch, and discussions on sustainability in …
The number of online shoppers in Europe decreased by 1 percent in 2023. However, the number of regular online shoppers remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-Shopper Barometer 2023 by Geopost, a …
Aside from the numerous scientific contributions, conferences, and event offerings, the E-commerce Institute Cologne also works on practical tasks for customers throughout Germany. A current project that our project managers are handling is being developed in collaboration with the Workers’ Welfare Association (AWO) Germany. The aim here is to demonstrate new ways of recruiting employees …