The integration of generative AI tools like ChatGPT into e-commerce marks the beginning of a new era in digital retail. More and more online shops are gaining visibility through AI-generated search results, and the flow of visitors coming from ChatGPT is steadily growing. However, while the traffic numbers look promising, the results in terms of …
We are delighted to announce that the new specialist book “Digital Health in Germany – Where Do We Stand and Where Do We Need to Go?” has been published by the renowned Springer Verlag. It was edited by Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute Cologne, together with Dr. Ulrich Arnold, Managing …
Digital transformation is reshaping every industry — and wholesale is no exception. Companies that fail to embrace e-commerce and digital tools risk falling behind. In this post, we explore how digital transformation in wholesale is evolving, the key trends driving change, and what businesses should do to stay competitive in the digital era. 1. The …
The B2B wholesale sector in 2025 is undergoing a fundamental transformation. Platform solutions, artificial intelligence (AI), and automation are not only pushing technological boundaries — they are reshaping business models, operational processes, and customer expectations. Companies that fail to adapt risk being left behind in a market that no longer relies on traditional structures. The …
E-commerce marketing is undergoing a major transformation. Simply generating reach is no longer enough—brands today must tell authentic stories that build trust and translate emotion into concrete purchasing decisions. This is where Creator Commerce comes in. It combines the creative power of content creators with the data-driven precision of digital commerce. Platforms like Meta are …
The International Scientific Practical Conference (ISPC 2025), held on September 25–26 at Adelphi University in Garden City, USA, once again proved to be a leading international forum for academic and practical exchange. Founded and chaired by Prof. Dr. Richard Geibel, Director of the E-Commerce Institute, the ISPC has evolved into a key platform that bridges …
The analysis of the Top 100 Online Shops Germany 2024 makes one thing clear: technological excellence and seamless logistics are crucial competitive advantages. Fast delivery, transparent return processes, and smooth user interfaces are no longer optional—they are the foundation of every successful online store. Today’s consumers expect effortless shopping experiences across all devices, from smartphones …
E-commerce is undergoing a profound transformation. New technologies, changing consumer expectations, and the demand for seamless shopping experiences are driving innovation in both B2B and B2C markets. While customers increasingly expect hybrid shopping opportunities, companies are adopting AI, immersive technologies, and data-driven systems to simplify purchasing decisions and foster long-term customer loyalty.But which E-commerce trends …
The International Scientific-Practical Conference (ISPC) 2025, hosted at Adelphi University in New York, has once again demonstrated the immense value of academic exchange across borders. More than 150 authors from 12 nations and four continents came together to present research, discuss pressing issues, and exchange ideas that will shape the future of science, business, and …
A Hybrid Conference with Global Reach On September 25–26, 2025, the 5th International Scientific-Practical Conference (ISPC 2025) took place at Adelphi University in New York. Under the theme “Digital Management for a Fast-Changing World”, more than 150 authors from 12 countries and 4 continents presented their research. Thanks to its hybrid format – on-site in …
TikTok is no longer just a platform for viral videos and creative trends – since the launch of TikTok Shop in Germany in March 2025, the app has rapidly evolved into a serious e-commerce channel. The first German Shop Report shows how quickly this form of social commerce is gaining traction: over 14,000 sellers are …
More and more online retailers are opening physical stores, but not all manage to succeed in bridging the gap between e-commerce and brick-and-mortar retail. Some launch elaborate stores only to close them shortly after, while others establish a profitable and sustainable presence. Why is retail success so unevenly distributed? This article explores the factors that …
Generative AI is transforming e-commerce at a rapid pace. Product descriptions can now be created within seconds, marketing texts can be scaled automatically, and chatbots interact with customers on an entirely new level. However, these opportunities come with risks. Businesses that use AI-generated content without legal safeguards risk warnings, loss of customer trust, and reputational …
DMEXCO 2025 stands under the motto “Be Bold. Move Forward.” – a call to action for businesses to shape the future of e-commerce rather than waiting passively. In times of economic uncertainty, technological disruption, and global challenges, companies are urged to push boundaries and embrace innovation. Verena Gründel, Director Brand & Communications and Host of …
Sustainability is becoming a decisive competitive factor in online retail. Packaging plays a key role here, as it influences both the environmental footprint and operating costs. More and more retailers are therefore looking for alternatives to traditional cardboard boxes to cut emissions and use resources more efficiently. Key Challenges One major issue in many shipping …
From September 8–12, 2025, Düsseldorf will once again become the hotspot for entrepreneurs, investors, and innovation enthusiasts. The Startup Week Düsseldorf 2025 celebrates its 10th anniversary – and this year the event sets a strong focus on internationalization, future technologies, and female foundership. Ten Years of Startup Spirit in Düsseldorf Over the past decade, Startup …
Social commerce is rapidly becoming one of the key growth drivers in online retail. With TikTok Shop, a platform has emerged that blends e-commerce and entertainment in a unique way. While billions in revenue are already being generated in China and the US, TikTok Shop is still in its early stages in Europe. The potential, …
Social media has become a central hub for inspiration in fashion retail. Platforms like Instagram and TikTok introduce new brands, trigger spontaneous purchase impulses, and offer retailers enormous reach. Despite this potential, many purchases are never completed. Research shows that nearly half of social commerce shopping journeys in the fashion sector are abandoned before completion. …
Generation Z – born between 1997 and 2012 – is setting new standards in consumer behavior. Digitally native, value-driven, and with clear expectations about shopping experiences, they are reshaping retail as we know it. For both brick-and-mortar stores and e-commerce platforms, this means adapting quickly to remain relevant and tapping into the rising purchasing power …
For many small online retailers, accounting is far from being their favorite task. But for entrepreneurs working alone or in small teams, losing track is not an option. Unstructured processes, missed deadlines, or unclear responsibilities can directly harm the business. A clear overview of finances emerges through reliable routines, supported by the right tools. Creating …