What drives people in Germany to buy on TikTok Shop? A new mixed-methods study by Annalena Sommer and Prof. Dr. Richard C. Geibel (IU Internationale Hochschule) delivers surprising answers: not the fear of missing out (FOMO), not parasocial bonds with creators – but community trends are by far the strongest driver of purchase behavior. The …
Abstract: Digital search is undergoing a fundamental shift: alongside traditional search engines, Large Language Models (LLMs) and AI agents increasingly direct information gathering and purchasing decisions in e-commerce. This article explores the interplay between Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and traditional SEO. Drawing on practical best practices—such as structured data markup via …
Abstract: Autonomous AI agents increasingly take over complex digital routine tasks, but they also bring significant IT security risks. In particular, attack vectors such as indirect prompt injections enable the unauthorized extraction of sensitive corporate data. To defend against these threats, such systems require a multi-layered security concept. By combining restrictive permission assignment, time-limited API …
Abstract: Proficiently navigating Artificial Intelligence requires far more than entering simple prompts. Since eloquently phrased AI responses are by no means guaranteed to be factually accurate, the concept of “AI Literacy”—the ability to critically evaluate, contextualize, and ethically deploy AI outputs—is taking center stage. Regulatory frameworks such as the EU AI Act increasingly mandate organizations …
Summary (Abstract): Alongside professional development, the 6th International Scientific-Practical Conference (ISPC 2026) puts people at the center. Conferred awards, joint session organization, and warm scholarly exchange provided researchers worldwide with tangible energy and motivation for their academic careers. Numerous personal feedback messages highlight the profound value of this vibrant community. Key Takeaways (Important Facts) Boost …
Summary (Abstract): Science thrives on cross-border dialogue and targeted support for early-career researchers. Feedback on the 6th International Scientific-Practical Conference (ISPC 2026) illustrates how international cooperation, appreciative moderation, and academic awards inspire researchers worldwide and build lasting connections. Key Takeaways (Important Facts) Global Reach: The conference united researchers from 20 countries and five continents in …
Summary (Abstract): The 6th International Scientific-Practical Conference (ISPC 2026) received consistently positive feedback from authors, presenters, moderators, and partners. The responses highlight valuable scientific exchange and the core philosophy “Create Better Researchers”, which supports researchers in enhancing their publications through detailed, constructive reviews. Key Takeaways (Important Facts) Clear signal through “Create Better Researchers”: The initiative …
Summary (Abstract): High academic expectations and the nurturing of scientific talent are not mutually exclusive. The ISPC evaluation model relies on uncompromising quality standards paired with solution-oriented feedback to sustainably elevate the standard of research outputs. Core Elements of the ISPC Quality Concept Uncompromising Standards: The peer-review process serves as the bedrock of academic integrity. …
Summary (Abstract): Since its inception, the International Scientific-Practical Conference (ISPC) has evolved from a single annual event into a globally anchored academic institution. By continuously elevating quality standards and fostering international partnerships, ISPC bridges academic theory with practical applications in Digital and AI Management. Key Highlights of ISPC Evolution Substantial Growth: Expanded from 18 researchers …
Before the impressions fade, I cut an aftermovie. It captures two intense days at FHNW. Because this ISPC 2026 aftermovie shows what numbers alone can’t: the atmosphere, the encounters, the moments between the talks. What Made Two Days at FHNW On September 10, the E-Commerce Best Practice Day kicked things off. 37 practice-focused talks filled …
Summary (Abstract): As OpenAI transitions from conversational systems to autonomous tools, the way digital assistants operate is changing. Combining ChatGPT Work with the Codex software solution enables direct editing of local file structures instead of relying solely on text-based chat responses. Key Takeaways (Important Facts) System Comparison: While Classic responses remain text-based, Work directly accesses …
This ISPC 2026 recap picks up right where the E-Commerce Best Practice Day left off. Friday continued seamlessly. ISPC 2026 took place at FHNW in Brugg-Windisch, with ten parallel scientific tracks. The audience came from all over the world. ISPC 2026 Opening: Numbers That Speak for Themselves Richard Geibel opened the conference. He thanked the …
On September 10, I headed to Brugg-Windisch at FHNW for the E-Commerce Best Practice Day 2026. One of the largest practice-focused conferences for Swiss online retail, this year once again closely intertwined with the academic ISPC 2026. 37 talks, four parallel tracks, a campus hall full of people all wrestling with the same question in …
Abstract Sustainability is becoming an increasingly important strategic issue in e-commerce. However, sustainable online retail is not limited to offering environmentally friendly products. It encompasses the entire value chain – from sourcing and product design to digital infrastructure, packaging, logistics, returns, and circular business models. This article identifies seven key areas where online retailers can …
Abstract This academic article provides an overview of the structural framework, participating universities, and core thematic areas of the 6th Annual International Scientific-Practical Conference (ISPC 2026). Dedicated to the main theme “Digital and AI Management – Scientific Research and Practical Implementation”, the hybrid conference combines international scientific analysis with practical business strategies on September 10 …
Abstract We are pleased to announce that the final conference program is now available. The 6th Annual International Scientific-Practical Conference (ISPC 2026) is centered on the key theme “Digital and AI Management: Scientific Research and Practical Implementation”. The two-day conference will take place on September 10 and 11, 2026, at FHNW in Windisch-Brugg and will …
Abstract The bachelor’s thesis by Queenie Gehrke investigates the relationships between creator content, community trends, and TikTok Shop-related purchase orientation among active TikTok users in Germany. Additionally, the study examines flow experience, Fear of Missing Out (FOMO), and parasocial relationships with creators. The foundation of the study is a standardized online survey of 183 active …
The 6th annual International Scientific-Practical Conference (ISPC 2026) highlights the transformation of digital financial systems and platform-based business models. This scientific contribution summarizes key research findings: how Peer-to-Peer (P2P) lending, platform economics, and digital financial technologies build trust, minimize risks, and sustainably reshape traditional markets. Key Facts & Deadlines at a Glance Focus: FinTech adoption, …
ISPC 2026: AI Integration and Ethical Governance in E-Commerce The 6th annual International Scientific-Practical Conference (ISPC 2026) highlights the operational and strategic transformation of enterprises through artificial intelligence. This scientific article summarizes key academic insights: How SMEs and organizations navigate the balance between technological efficiency, ethical guidelines, and reducing workplace stress factors. Key Takeaways at …
Abstract Social media is a central part of everyday life for many teenagers. At the same time, current survey data shows that teenagers associate social media with negative rather than positive effects across several areas of life. The self-reported negative effects are particularly pronounced regarding sleep, productivity, and academic performance. Mental health is also perceived …