Abstract On May 22, 2026, the Cologne Campus in the Gerling Quartier transformed into a dynamic forum for young academics. With the premiere of the “IU Students Symposium – Spotlight on our Students” and its close integration with the parallel 3. IU Health Symposium, a high-profile platform was established. This dual event fostered a targeted …
Abstract Answer Engine Optimization (AEO) aims to position web content as reliable sources for AI systems. As AI assistants increasingly provide direct answers, visibility as a cited source becomes a competitive advantage. AEO combines content expertise with technical structure so that algorithms can extract information precisely. What is Answer Engine Optimization (AEO)? AEO is the …
Abstract Ecosia, headquartered in Berlin, is a search engine that combines ecological responsibility with high usability. The company uses 100% of its profits for global climate and environmental protection projects. By using smaller, faster AI models, Ecosia minimizes its digital footprint while offering an intuitive and pleasant user experience. Company Profile and Climate Protection Ecosia …
A report from the IU Internationale Hochschule faculty meeting in Cologne — including a visit to STARTPLATZ Mediapark, drinks at the Osman 30 rooftop bar and dinner at the traditional Brauhaus Päffgen. What Is the IU Faculty Meeting? Once a year, lecturers from IU Internationale Hochschule gather from across Germany. Most of them teach remotely …
Abstract The new DHL E-Commerce Trends Report 2026 provides a profound analysis of the digital shift within modern online retail. The study reveals a significant discrepancy between consumer expectations and the current service offerings of many merchants. The central focus of the investigation lies in the strategic integration of artificial intelligence, highly flexible logistics solutions, …
Abstract The family business Kremer was founded in 1905 by Franz Kremer and is now in its fourth generation. With five locations and affiliated garden cafes, the company is seeking new sales channels. Since there is currently no e-commerce shop, this work analyzes the use of social commerce via the Whatnot platform. The goal is …
Conference Profile ISPC 2026: The 6th annual international scientific-practical conference “Digital and AI Management – Scientific Research and Practical Implementation” provides a scientific forum for digitalization in business, management, education, and research. The event takes place in a hybrid format and is supported by a consortium of FHNW, IU, Adelphi University, East European University, and …
Abstract: The University of Harvard is responding to the progressive grade inflation at elite universities by introducing a mandatory quota for awarding top grades. Since approximately 60 percent of all grades issued in the institution’s undergraduate program currently correspond to the highest mark “A”, this measure is designed to counteract the devaluation of academic degrees. …
Abstract: The upcoming ISPC 2026 conference (6th annual International Scientific-Practical Conference) addresses the scientific research and practical implementation of digital and AI management. This international event provides an academic forum for presenting and analyzing relevant digitalization processes within business, management, education, and research. The scientific coordination and organization are managed by an international committee representing …
Summary: This article analyzes the unsolvable trilemma in the healthcare system resulting from demographics, costs, and staff shortages, as well as the methodological research design for developing an integrated system framework. The Trilemma in the Healthcare System and the Digital Solution The German healthcare sector is facing profound systemic friction that is pushing the current …
EVENT RECAP By Prof. Dr. Richard Geibel & E-Commerce Institut Cologne·IU Campus Cologne, Gerling-Quartier·May 22, 2026 “Spotlight on our Students — and we mean it. Student research belongs on a real stage, not in a drawer.” – Prof. Dr. Richard Geibel, Chairman IU Students Symposium & Professor of Business Administration, IU International University of Applied …
Abstract: This international Social Commerce case study examines the structural and economic framework conditions of digital concepts within the non-profit sector. Using the project Find2God as an empirical example, it analyzes how non-profit organizations (NPOs) can establish independent revenue streams through AI-driven content infrastructures. The findings deliver data-backed insights for digital management at the business …
The healthcare system is facing profound structural changes. At the upcoming hybrid 3rd IU Healthcare Symposium in Cologne, experts will discuss forward-looking concepts, digital transformations, and scientific findings within the modern nursing and healthcare landscape, both on-site and in the digital space. The Cologne metropolitan region is increasingly establishing itself as a central hub for …
In Cologne’s digital retail landscape, a specific market segment is rapidly gaining importance. A professional re-commerce setup and standardized system processes are crucial factors for operators in North Rhine-Westphalia (NRW) to meet the requirements of modern, circular sales structures. Why is a structured re-commerce infrastructure a highly relevant factor in Cologne today? A significant portion …
In Cologne’s dynamic digital scene, blogging is currently celebrating a comeback. A professional blogging setup and sound security aspects are more important than ever for publishers in NRW to ensure that their journey into tomorrow’s blogging world doesn’t end prematurely due to cyber risks. Why is digital security for blogs so crucial today at the …
As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …
The IU Student Symposium 2026 in Cologne is dedicated to highlighting outstanding student achievements. Within this format, students from the fields of Business Administration, Social Work, Childhood Education, and Health Management present their scientific research to a specialist audience of practice partners and the public. The event serves as a central networking platform for the …
This professional report documents the 3rd IU Health Symposium in Cologne, led by Prof. Dr. Richard C. Geibel. The focus lies on the content development of the Springer anthology “Digital Health in Germany”. By merging theory and practice, the foundation for the expanded 2026 edition is being established. The symposium continues the tradition of scientific …
Abstract. AI-powered attacks, synthetic identities and so-called friendly fraud are fundamentally reshaping the threat landscape for German and global online retail. By 2030, Juniper Research projects annual fraud losses of €131 billion. At the same time, new Nacha regulations came into force in the United States in March 2026. The E-Commerce Institute Cologne provides an …
Abstract. The FMCG market in the DACH region is undergoing a fundamental shift: sustainability has evolved from a nice-to-have into a key purchasing decision factor. Using Elvital (Garnier/L’Oréal) and Blend-a-med (P&G) as examples, the E-Commerce Institute Cologne examines how established mass-market brands are responding to pressure from consumers, EU regulation and growing online competition – …