TikTok is no longer just a platform for viral videos – it’s rapidly becoming a serious marketplace. With TikTok Shop, the app offers a direct way to sell products inside the feed. A key factor for success? The right fulfillment model. In this post, you’ll learn how fulfillment works in TikTok Shop, which models are …
Shopping behavior is changing – fast. What used to happen on websites now happens directly on social media. Welcome to the world of Social Commerce. Whether it’s Instagram, TikTok, or Facebook, users now buy products with just one click – without ever leaving the app. This blog post explains what Social Commerce is, why it’s …
Instagram is evolving rapidly—from an inspiration platform to a fully integrated sales channel. This transformation is particularly impactful in the world of social commerce, especially when it comes to lifestyle-driven products like nutritional supplements. But how exactly does the platform’s shopping feature influence consumer behavior among younger audiences? Instagram as a Sales Channel: The Rise …
The TikTok Shop has quickly evolved into a powerful player in the world of social commerce—especially among Generation Z and in the booming fitness sector. Active in Germany since March 2025, TikTok combines entertainment, community, and shopping into one seamless experience with this feature. But what does this mean for brands, creators, and consumer behavior? …
In the rapidly evolving world of e-commerce, packaging is no longer just a protective shell for products. It has become a strategic asset that plays a crucial role in brand identity, sustainability efforts, and enhancing customer satisfaction. With online shopping booming and consumer awareness rising, companies must rethink their packaging strategies to stay competitive and …
Sustainability is no longer a “nice-to-have” in e-commerce — it’s a core business priority. According to the ISPO report, consumers today demand transparency, eco-friendly packaging, low-emission logistics, and responsible business practices. This blog post highlights the key trends and technologies shaping sustainable e-commerce in 2025 and shows how businesses can build greener and more resilient …
June is packed with opportunities for online retailers and digital entrepreneurs: From strategic summits to hands-on workshops, it’s a month to network, learn, and innovate. Here’s your curated overview of the most relevant e-commerce happenings across the DACH region. 📍 SPOWA E-Commerce Days 2025 – Spotlight on Marketplaces & AI When? June 11–12, 2025Where? Cologne, …
TikTok is no longer just an entertainment platform – it has become a powerful sales channel. With TikTok Shopping, businesses can sell products directly within the app and reach millions of potential customers. In this guide, we show you how to strategically use TikTok Shopping to increase visibility and boost your sales. What is TikTok …
A new wave of AI startups is reshaping the e-commerce landscape. With the help of generative AI, these emerging companies are delivering tools that go beyond automation — enabling real-time personalization, instant content creation, and data-driven decision-making. The future of e-commerce is smarter, faster, and more customer-centric — and that future begins now. Generative AI: …
Performance Max e-commerce strategies are rapidly becoming essential for anyone working in online retail. Traditional search ads, once the backbone of Google Ads campaigns, are steadily losing their effectiveness. New, AI-driven formats are reshaping the ad landscape. If e-commerce businesses want to stay visible and competitive, they need to rethink their advertising strategy—starting now. Why …
For a long time, it seemed that the digital wave would sweep away brick-and-mortar retail. With the rise of e-commerce, driven by online giants like Amazon, Zalando, and Shopify, physical retail was often seen as a fading model. However, current market data tells a different story: the once-disruptive force of online commerce has stabilized — …
E-commerce meets entertainment: In episode 9 of the DIMM podcast “Digital Transformation, Innovation & Marketing,” Prof. Dr. Richard C. Geibel, founder of the E-Commerce Institute in Cologne, joins Prof. Dr. Michael Bernecker to discuss the disruptive rise of commerce via social media. What was once merely a branding tool is now becoming a powerful sales …
Social commerce – the integration of e-commerce and social media – has moved far beyond trend status. Platforms like Instagram, TikTok, and Pinterest have evolved into fully functional marketplaces, where users discover, engage with, and purchase products without ever leaving the app. This blog post summarizes key insights from Sebastian Arend’s research, conducted at the …
In today’s fast-paced world of online retail, social media has become an essential part of every successful marketing strategy. Platforms like TikTok, Instagram, and YouTube are no longer just spaces for entertainment — they’ve evolved into powerful tools for branding and sales. Especially in retail and e-commerce, brands are finding new ways to connect with …
The world of e-commerce is evolving faster than ever. Driven by emerging technologies, changing consumer expectations, and global disruptions, retailers are under constant pressure to innovate. At Shoptalk 2025, one of the industry’s leading conferences on commerce and digital transformation, experts came together to discuss what’s next for online retail. Here are the top five …
The prestigious International Scientific-Practical Conference (ISPC) is back for its fifth edition!We warmly invite researchers, practitioners, and students from around the world to submit their contributions for ISPC 2025. This year’s theme is “Digital Management for a Fast-Changing World,” focusing on how organizations can navigate the opportunities and challenges of digital transformation. ISPC 2025: Key …
First impressions matter – especially in e-commerce. When users land on your site, they decide within seconds whether to stay or leave. That’s why strong, user-friendly web design is not just a nice-to-have — it’s a business essential. Shopify recently analyzed top-performing e-commerce websites and shared what makes them work. In this post, we break …
After two consecutive years of declining revenue, the German e-commerce sector has finally turned a corner in 2024. According to the German E-Commerce and Distance Selling Trade Association (bevh), online retail sales of goods rose by 1.1% year-over-year, reaching a total of €80.6 billion. This modest but significant upswing signals a renewed momentum in the …
The International Scientific-Practical Conference (ISPC) returns for its 5th edition! From September 25–26, 2025, researchers, professionals, and early-career scholars from around the globe are invited to join this unique platform for sharing practical and academic insights into the digital world. This year’s event will take place in a hybrid format, hosted at the prestigious Adelphi …
Artificial Intelligence (AI) is evolving at lightning speed. New tools, breakthroughs, and applications are emerging almost daily. For professionals in e-commerce, digital business, and marketing, one key question arises: How can I stay up to date while gaining practical, in-depth knowledge? One powerful and completely free way to do so: online courses from OpenHPI. Staying …