Social commerce is evolving faster than any other digital sales channel, and Instagram has become one of the most influential platforms shaping this transformation. With built-in shopping features, product tags, Reels and even a fully integrated Amazon shop, Instagram already provides the technical foundation for seamless in-app purchases. Yet despite millions of daily impressions, user …
The European Union has announced a major regulatory shift: the long-standing 150-euro customs exemption for low-value shipments from non-EU countries will be abolished. This decision will significantly reshape the dynamics of cross-border e-commerce. For online sellers operating within the EU, this reform represents both a challenge and an opportunity. It will influence pricing, sourcing, logistics, …
Social commerce is transforming the way we shop online. Platforms like TikTok are no longer just about entertainment — they are becoming dynamic marketplaces where brands meet consumers directly. For sustainable fashion label Armedangels, the TikTok Shop offers a timely opportunity to connect with Gen Z and young Millennials right where they spend most of …
The European payment service Wero has officially launched in Germany’s online retail sector – albeit in a limited rollout. Backed by major European banks, Wero aims to reduce merchants’ reliance on U.S. payment providers such as PayPal. But what does this mean for e-commerce businesses? And how can online retailers prepare for the shift? What …
The digital transformation of healthcare is no longer a distant aspiration—it is an urgent necessity. As healthcare systems around the world continue to evolve, Germany stands at a critical point: the potential to create a healthcare environment that is more connected, more efficient, and above all, more patient-centered. The recently published book “Digitale Gesundheit in …
The world of online commerce is expanding rapidly — and with it, the challenges surrounding transparency, trust, and product safety. More and more consumers expect authenticity and clear information about where products come from and how they are made. Modern E-commerce surveillance technology has become a crucial tool in achieving this. It not only helps …
In the recent article “E-Commerce Without Buzzwords: Myths Demystified” published by etailment.de, the author takes a closer look at common misconceptions in the online retail world. The piece invites readers to strip away the marketing jargon and focus instead on what truly drives success in e-commerce. Terms like “digitalization,” “omnichannel,” “customer journey,” or “marketplace explosion” …
The integration of generative AI tools like ChatGPT into e-commerce marks the beginning of a new era in digital retail. More and more online shops are gaining visibility through AI-generated search results, and the flow of visitors coming from ChatGPT is steadily growing. However, while the traffic numbers look promising, the results in terms of …
We are delighted to announce that the new specialist book “Digital Health in Germany – Where Do We Stand and Where Do We Need to Go?” has been published by the renowned Springer Verlag. It was edited by Prof. Dr. Richard C. Geibel, Director of the E-Commerce Institute Cologne, together with Dr. Ulrich Arnold, Managing …
Digital transformation is reshaping every industry — and wholesale is no exception. Companies that fail to embrace e-commerce and digital tools risk falling behind. In this post, we explore how digital transformation in wholesale is evolving, the key trends driving change, and what businesses should do to stay competitive in the digital era. 1. The …
The B2B wholesale sector in 2025 is undergoing a fundamental transformation. Platform solutions, artificial intelligence (AI), and automation are not only pushing technological boundaries — they are reshaping business models, operational processes, and customer expectations. Companies that fail to adapt risk being left behind in a market that no longer relies on traditional structures. The …
E-commerce marketing is undergoing a major transformation. Simply generating reach is no longer enough—brands today must tell authentic stories that build trust and translate emotion into concrete purchasing decisions. This is where Creator Commerce comes in. It combines the creative power of content creators with the data-driven precision of digital commerce. Platforms like Meta are …
The International Scientific Practical Conference (ISPC 2025), held on September 25–26 at Adelphi University in Garden City, USA, once again proved to be a leading international forum for academic and practical exchange. Founded and chaired by Prof. Dr. Richard Geibel, Director of the E-Commerce Institute, the ISPC has evolved into a key platform that bridges …
The analysis of the Top 100 Online Shops Germany 2024 makes one thing clear: technological excellence and seamless logistics are crucial competitive advantages. Fast delivery, transparent return processes, and smooth user interfaces are no longer optional—they are the foundation of every successful online store. Today’s consumers expect effortless shopping experiences across all devices, from smartphones …
E-commerce is undergoing a profound transformation. New technologies, changing consumer expectations, and the demand for seamless shopping experiences are driving innovation in both B2B and B2C markets. While customers increasingly expect hybrid shopping opportunities, companies are adopting AI, immersive technologies, and data-driven systems to simplify purchasing decisions and foster long-term customer loyalty.But which E-commerce trends …
The International Scientific-Practical Conference (ISPC) 2025, hosted at Adelphi University in New York, has once again demonstrated the immense value of academic exchange across borders. More than 150 authors from 12 nations and four continents came together to present research, discuss pressing issues, and exchange ideas that will shape the future of science, business, and …
A Hybrid Conference with Global Reach On September 25–26, 2025, the 5th International Scientific-Practical Conference (ISPC 2025) took place at Adelphi University in New York. Under the theme “Digital Management for a Fast-Changing World”, more than 150 authors from 12 countries and 4 continents presented their research. Thanks to its hybrid format – on-site in …
TikTok is no longer just a platform for viral videos and creative trends – since the launch of TikTok Shop in Germany in March 2025, the app has rapidly evolved into a serious e-commerce channel. The first German Shop Report shows how quickly this form of social commerce is gaining traction: over 14,000 sellers are …
More and more online retailers are opening physical stores, but not all manage to succeed in bridging the gap between e-commerce and brick-and-mortar retail. Some launch elaborate stores only to close them shortly after, while others establish a profitable and sustainable presence. Why is retail success so unevenly distributed? This article explores the factors that …
Generative AI is transforming e-commerce at a rapid pace. Product descriptions can now be created within seconds, marketing texts can be scaled automatically, and chatbots interact with customers on an entirely new level. However, these opportunities come with risks. Businesses that use AI-generated content without legal safeguards risk warnings, loss of customer trust, and reputational …