General Social Commerce: Selling Directly via Instagram & Co.

Social Commerce: Selling Directly via Instagram & Co.

In today’s digital world, online shopping is shifting from traditional webshops to social media platforms. This transformation—known as social commerce—allows businesses to market and sell their products and services directly through platforms like Instagram, Facebook, and TikTok. While this creates exciting opportunities for reaching customers where they spend most of their time, it also comes …

Weiterlesen … Read More

General New Book on ISPC 2024 Announced

New Book on ISPC 2024 Announced

We’re excited to share some great news: The official proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), held in a hybrid format on October 10–11, 2024, will be published in just six weeks! The book, titled “E-Commerce and Digital Services – Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10–11, 2024”, …

Weiterlesen … Read More

General E-Commerce: A Revenue Driver for Airports

E-Commerce: A Revenue Driver for Airports

In today’s digital era, travelers expect seamless and personalized shopping experiences—even at airports. To meet these expectations and unlock new revenue streams, airports worldwide are integrating e-commerce solutions into their services. This article explores how airports are leveraging e-commerce to enhance the passenger experience and drive profitability. Integrating Technology into Travel Retail Airports are increasingly …

Weiterlesen … Read More

General Post-Pandemic: How E-Commerce is Reinventing Itself

Post-Pandemic: How E-Commerce is Reinventing Itself

The COVID-19 pandemic has permanently changed consumer shopping behavior. During lockdowns, many physical stores were forced to close, leading to an unprecedented boom in e-commerce. Even after the pandemic, digital transformation remains a key driver in the retail sector. Retailers now face the challenge of providing customers with a seamless shopping experience both online and …

Weiterlesen … Read More

General Verbraucherschutz im digitalen Handel – Erkenntnisse der Fachtagung NRW

Verbraucherschutz im digitalen Handel – Erkenntnisse der Fachtagung NRW

The digital world is rapidly changing our consumer behavior. From shopping via social media to personalized recommendations – the lines between e-commerce and social media are becoming increasingly blurred. But how does consumer protection function in this increasingly digital marketplace? This was one of the central topics of the conference “(Un)Influenced by the Net? Consumer …

Weiterlesen … Read More

General New E-Commerce Action Plan by the German Government

New E-Commerce Action Plan by the German Government

E-commerce has rapidly evolved in recent years, becoming an integral part of the German economy. However, as online trade continues to grow, so do challenges in areas such as product safety, consumer protection, and compliance with environmental standards. To address these issues, the German government adopted a comprehensive E-Commerce Action Plan on January 29, 2025. …

Weiterlesen … Read More

Event Rheinland-Pitch #122: The Stage for Innovative Startups in Cologne

Rheinland-Pitch #122: The Stage for Innovative Startups in Cologne

Since its founding in 2013, Rheinland-Pitch has become Germany’s largest and longest-running startup pitch event. With over 2,500 participating startups, more than 25,000 attendees, and 118 events across 30+ locations, it provides a unique platform for emerging businesses to present their ideas to a wide audience. The Next Event: Rheinland-Pitch #122 in Cologne 📅 Date: …

Weiterlesen … Read More

Social Commerce Cultural Differences in Social Commerce on Instagram

Cultural Differences in Social Commerce on Instagram

Instagram has evolved from a simple photo-sharing platform to a significant player in social commerce. With over two billion monthly active users worldwide, it has become essential for businesses aiming to sell online. Features like shoppable posts, live shopping, and personalized product recommendations have solidified Instagram’s role in e-commerce. Despite Instagram’s global reach, user purchasing …

Weiterlesen … Read More

General Social Commerce on YouTube

Social Commerce on YouTube

YouTube is no longer just a platform for entertainment and education – it has become a key marketplace for social commerce. Businesses, influencers, and content creators increasingly use YouTube to market products through targeted placements, interactive formats, and personalized advertising. But why is YouTube so relevant for social commerce? What are the benefits and challenges …

Weiterlesen … Read More

Social Commerce How Whatnot is revolutionizing social commerce

How Whatnot is revolutionizing social commerce

In a world where shopping is becoming increasingly digital, Whatnot is setting new standards. Founded in 2019 by Grant LaFontaine and Logan Head, Whatnot is more than just an interactive marketplace—it’s a platform that blends livestreams, auctions, and social media into a unique shopping experience. With over $60 million in funding secured by 2024 and …

Weiterlesen … Read More

General Successful Selling on TikTok Shop: The Ultimate Guide

Successful Selling on TikTok Shop: The Ultimate Guide

TikTok Shop is revolutionizing social commerce, allowing brands and consumers to connect in unique and effective ways. With its growth-oriented ecosystem, TikTok Shop offers unparalleled opportunities to scale a brand from scratch to generating millions in revenue. At Outlandish, we’ve crafted this guide by combining key social commerce trends with practical strategies to help you …

Weiterlesen … Read More

General Pinterest: How Inspiration Turns into Purchases

Pinterest: How Inspiration Turns into Purchases

Pinterest is no longer just a platform for inspiration – it has become a major player in social commerce. Especially in the fashion industry, it seamlessly connects inspiration with purchasing. Features like visual search, shoppable pins, and personalized recommendations make Pinterest one of the most exciting digital commerce channels. Pinterest as a Social Commerce Platform …

Weiterlesen … Read More

General Otto Group: Rethinking Social Commerce

Otto Group: Rethinking Social Commerce

Social Commerce is more than just a trend—it’s a revolution in e-commerce. While many businesses still underestimate the potential of social media for direct sales, the Otto Group is strategically embracing Social Commerce. In an interview with ONEtoONE, the company explains why this approach is crucial for the future of retail and how they are …

Weiterlesen … Read More

General How to Maximize Your Cybersecurity ROI

How to Maximize Your Cybersecurity ROI

Investing in cybersecurity is crucial, but companies often struggle to get the most out of their budgets. To ensure your investments provide maximum protection and efficiency, here are key strategies to enhance your cybersecurity ROI. The Importance of Cybersecurity in E-Commerce E-commerce businesses handle vast amounts of sensitive customer data, including payment details and personal …

Weiterlesen … Read More

General WhatsApp in the Customer Journey: A Key Channel in Digital Marketing

WhatsApp in the Customer Journey: A Key Channel in Digital Marketing

In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …

Weiterlesen … Read More

General Fighting poverty through e-commerce in Central Asia

Fighting poverty through e-commerce in Central Asia

Trade has driven economic growth in Central Asia despite significant geographical challenges. Products from the region, which lacks access to seaports, must travel long distances to reach their destination. The cost of trade for landlocked countries—equivalent to a tariff of 540%—hampers the competitiveness of local entrepreneurs and limits income growth. E-commerce could be the key …

Weiterlesen … Read More

Social Commerce Social Commerce: Revolutionizing the Future of E-Commerce

Social Commerce: Revolutionizing the Future of E-Commerce

This blog post is based on the article “Social Commerce Revolutionizes Electronic Commerce” by Victoria Frings and Prof. Dr. Richard C. Geibel, published in the proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023). The article explores how social commerce – the integration of social media and e-commerce – is revolutionizing online retail. With a …

Weiterlesen … Read More

Social Commerce Social Commerce: The Future of Online Shopping?

Social Commerce: The Future of Online Shopping?

The e-commerce market has experienced impressive growth in recent years, but market saturation presents new challenges for businesses. At the same time, consumers are increasingly seeking interactive, personalized shopping experiences. Social commerce, the use of social media to sell products and services, offers a promising solution. In this article, we explore the roles of Instagram …

Weiterlesen … Read More

Event Conference: Social Commerce and Consumer Protection

Conference: Social Commerce and Consumer Protection

On February 25, 2025, the Ministry of Agriculture and Consumer Protection of North Rhine-Westphalia will host a high-profile conference in Düsseldorf. Titled “(Un)influenced by the Net? Consumer Protection in Digital Retail Environments”, the event will explore the opportunities and risks of online shopping in the ever-evolving digital world. The goal is to strengthen consumer protection …

Weiterlesen … Read More

General Potentials of Social Selling & Commerce

Potentials of Social Selling & Commerce

Whether it’s social selling or social commerce, combining social platforms with sales has been proven to boost revenues, as studies confirm. Leveraging social networks as sales and lead channels has become the gold standard in sales. Statista data highlights the growing importance of selling products directly or indirectly via social media platforms, unlocking significant revenue …

Weiterlesen … Read More