YouTube is no longer just a platform for entertainment and education – it has become a key marketplace for social commerce. Businesses, influencers, and content creators increasingly use YouTube to market products through targeted placements, interactive formats, and personalized advertising. But why is YouTube so relevant for social commerce? What are the benefits and challenges …
In a world where shopping is becoming increasingly digital, Whatnot is setting new standards. Founded in 2019 by Grant LaFontaine and Logan Head, Whatnot is more than just an interactive marketplace—it’s a platform that blends livestreams, auctions, and social media into a unique shopping experience. With over $60 million in funding secured by 2024 and …
TikTok Shop is revolutionizing social commerce, allowing brands and consumers to connect in unique and effective ways. With its growth-oriented ecosystem, TikTok Shop offers unparalleled opportunities to scale a brand from scratch to generating millions in revenue. At Outlandish, we’ve crafted this guide by combining key social commerce trends with practical strategies to help you …
Pinterest is no longer just a platform for inspiration – it has become a major player in social commerce. Especially in the fashion industry, it seamlessly connects inspiration with purchasing. Features like visual search, shoppable pins, and personalized recommendations make Pinterest one of the most exciting digital commerce channels. Pinterest as a Social Commerce Platform …
Social Commerce is more than just a trend—it’s a revolution in e-commerce. While many businesses still underestimate the potential of social media for direct sales, the Otto Group is strategically embracing Social Commerce. In an interview with ONEtoONE, the company explains why this approach is crucial for the future of retail and how they are …
Investing in cybersecurity is crucial, but companies often struggle to get the most out of their budgets. To ensure your investments provide maximum protection and efficiency, here are key strategies to enhance your cybersecurity ROI. The Importance of Cybersecurity in E-Commerce E-commerce businesses handle vast amounts of sensitive customer data, including payment details and personal …
In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …
Trade has driven economic growth in Central Asia despite significant geographical challenges. Products from the region, which lacks access to seaports, must travel long distances to reach their destination. The cost of trade for landlocked countries—equivalent to a tariff of 540%—hampers the competitiveness of local entrepreneurs and limits income growth. E-commerce could be the key …
This blog post is based on the article “Social Commerce Revolutionizes Electronic Commerce” by Victoria Frings and Prof. Dr. Richard C. Geibel, published in the proceedings of the 3rd International Scientific-Practical Conference (ISPC 2023). The article explores how social commerce – the integration of social media and e-commerce – is revolutionizing online retail. With a …
The e-commerce market has experienced impressive growth in recent years, but market saturation presents new challenges for businesses. At the same time, consumers are increasingly seeking interactive, personalized shopping experiences. Social commerce, the use of social media to sell products and services, offers a promising solution. In this article, we explore the roles of Instagram …
On February 25, 2025, the Ministry of Agriculture and Consumer Protection of North Rhine-Westphalia will host a high-profile conference in Düsseldorf. Titled “(Un)influenced by the Net? Consumer Protection in Digital Retail Environments”, the event will explore the opportunities and risks of online shopping in the ever-evolving digital world. The goal is to strengthen consumer protection …
Whether it’s social selling or social commerce, combining social platforms with sales has been proven to boost revenues, as studies confirm. Leveraging social networks as sales and lead channels has become the gold standard in sales. Statista data highlights the growing importance of selling products directly or indirectly via social media platforms, unlocking significant revenue …
The beginning of a new year is the perfect time to evaluate your marketing strategies and plan concrete actions for success. Effective campaign management will remain crucial in 2025. With 70% of executives planning to maintain or increase their marketing budgets, marketing continues to be a key driver of business success. To achieve their goals, …
A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …
“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …
E-commerce is at a turning point: While the market continues to grow and more businesses aim to establish themselves online, competition is becoming increasingly fierce. At the same time, customers’ expectations for personalized, seamless, and visually engaging shopping experiences are rising. This is where Artificial Intelligence (AI) comes into play. As a megatrend in digitalization, …
Get ready for China’s biggest cultural celebration of the year – learn how to prepare your e-commerce business for Chinese New Year 2023. In 2022, retail sales in China during Chinese New Year week (also known as the Spring Festival) reached an impressive 821 billion yuan, approximately $170 billion. These celebrations are becoming an increasingly …
Consumer sentiment is subdued, but even in challenging times, there are opportunities for growth. In this article, we present strategies that online retailers can use to boost sales and stay competitive despite current challenges. The revenue in the German e-commerce market has grown steadily since the turn of the millennium. While global crises slightly slowed …
E-commerce is booming, and Amazon has become an indispensable part of everyday life for many. However, with the increasing number of sellers seeking a slice of this success, competition has intensified. Many e-commerce entrepreneurs struggle to enhance their profitability and efficiency while facing stiff competition. “Amazon is growing continuously. To keep up as a seller, …
Xiaohongshu, a Chinese social media platform similar to Instagram, is rapidly evolving into a significant e-commerce channel for high-end and niche brands. What sets this platform apart is its ability to combine lifestyle inspiration with a relaxed, conversational sales approach. Unlike the often aggressive sales tactics seen on platforms like Taobao or Douyin, Xiaohongshu attracts …