Real CO₂ Footprint Instead of Rough Estimates: Why Accurate Carbon Measurement Matters in E-Commerce
Abstract: Accurate carbon accounting is becoming a strategic necessity in digital commerce. A recent case study by Momox and AI-based sustainability platform Cedara demonstrates that activity-based carbon measurement provides more reliable results than rough estimations. This article explains why precise CO₂ footprint measurement is crucial for sustainable e-commerce strategies, digital marketing transparency, and future-ready ESG …