As part of the IU Research Umbrella Project, the TikTok Shop is being analyzed as a transformative form of Social Commerce. This business psychology study utilizes the S-O-R Model to scientifically establish the paradigm shift from goal-oriented searching to algorithmically driven discovery (“Discovery E-Commerce”) within the German market. Project Leadership: Prof. Dr. Richard Geibel & …
The IU Student Symposium 2026 in Cologne is dedicated to highlighting outstanding student achievements. Within this format, students from the fields of Business Administration, Social Work, Childhood Education, and Health Management present their scientific research to a specialist audience of practice partners and the public. The event serves as a central networking platform for the …
In the upcoming spring month of April, everything revolves around the topic of health during the online conference of Germany’s largest university. The symposium of the International University enters its second round. Below you will find important information about the program, registration, and speakers. Digital Empowerment in Healthcare The Health department of IU International University …