A significant number of Germans purchase a large portion of their goods online, as confirmed by a study from Statista. With this record growth, the number of competitors also rises, as more companies establish themselves in the digital world. This means increased competition for you. Therefore, it is crucial to stand out from the crowd. …
The summer event season is slowly starting. Today we’re back with a handful of the most exciting networking and professional development opportunities for June. Search Inside Yourself – June 3, 2024 Experience the globally successful program for modern leadership and self-leadership, developed at Google for a fast-paced world. The Search Inside Yourself program offers you …
The e-commerce sector is constantly evolving, and with the introduction of flexible payment solutions like “Buy Now, Pay Later” (BNPL), new standards are being set. These innovations offer significant advantages for consumers and revolutionize the business practices of online retailers. The Rise of BNPL: Changing Consumer Behavior In recent years, consumer behavior has changed significantly. …
The adtech startup Vudoo has been selected by Amazon Web Services (AWS) as a partner for shoppable videos. This partnership strengthens Vudoo’s position as a leading eCommerce specialist and technology provider. Thanks to this selection, AWS partners worldwide can access Vudoo’s innovative in-stream checkout technology, which transforms content and ads into directly shoppable assets. Vudoo’s …
Now I am your lecturer. Artificial intelligence has the potential to revolutionize education. How far have universities already come in implementing it? Syntea may be a pioneer in the field. Syntea is the most in-demand staff member at the International University (IU). With blonde, shoulder-length hair and a light blue blouse, Syntea has answered more …
Today we proudly announce a new partner of the E-Commerce Instituted and for the ISPC: the Alliance for AI & Humanity (AAIH). With this, the E-Commerce Institute is now a founding member of the AAIH and will contribute its expertise to help advance and promote ethical AI through the nonprofit organization. The Alliance for …
E-commerce has gained a crucial role in global trade by granting companies access to a worldwide market. This progression results in an increasing number of cross-border transactions, enabling businesses to distribute their products and services across national boundaries and reach customers globally. The expansion of e-commerce has led companies into a global arena of trade, …
In this National Small Business Week, merchants from small businesses are increasingly moving beyond Main Street and into E-commerce. And with the news that post-pandemic growth for most Main Street small and medium-sized businesses (SMBs) is surpassing analysts’ expectations. Just how these vital components of the American economy are doing so is top of mind. …
Learn how ecommerce sustainability can lead to more environmentally friendly shopping. The allure of e-commerce lies in its convenience. With just a few clicks, you can deliver your order to your doorstep. But the environmental costs put a damper on these conveniences. Packaging waste, carbon emissions, and the energy consumption of data centers are just …
Product discovery is crucial to providing B2B buyers with a productive customer experience. Michael Vax, founder of the consulting firm CommerceIsDigital, offers several tips for improving B2B search and navigation on websites. The user interfaces for B2B e-commerce often leave today’s buyers facing pain points that hinder the purchasing process rather than adopting effective CX …
Every week, Practical Ecommerce publishes a summary of new e-commerce tools from companies offering services to e-commerce and omnichannel merchants. This edition includes updates on curated content, shoppable videos, AI-powered search, composable commerce, payments, subscription plans, and paywalls. New E-commerce Tools for Merchants: April 15 Squarespace adds subscription features to earn recurring revenue. To help …
This month, BoF Careers offers important industry insights to help e-commerce and technology experts decode the creative and commercial landscape of fashion. 1. The Race to Build the Best Generative AI Platform for Fashion Design Practically from the moment AI-powered image generators like DALL-E and Midjourney became popular, their potential for fashion was clear. They …
OneWeb, the leading provider of cloud-based E-commerce solutions, is revolutionizing the way businesses operate in the E-commerce sector. With its innovative technology and comprehensive range of tools, OneWeb makes it easier than ever for companies to create and manage their online stores. This article examines the groundbreaking impact of OneWeb on businesses and provides valuable …
In addition to using AI to improve e-commerce for both B2B buyers and sellers, the cloud-based business software company is providing new support for high-volume orders as well as integrated shipping, tax, and checkout services. A “cloud-based business software” refers to applications, tools, or systems that are hosted and accessed via the internet rather than …
Today we present the event calendar in collaboration with Web de Cologne. You can expect the first SportX of the year on April 11th at SID, along with many other exciting events and information. SportX – powered by Web de Cologne – April 11th, 2023 6:00 PM – Doors open Welcome area with registration Initial …
ERP systems can be deployed in various industries and business sizes and are often particularly useful for complex organizations with many departments and high transaction volumes. In the world of e-commerce and business management, continuous innovations are taking place, paving the way for advanced ways of working. The integration of Large Language Models (LLMs) into …
In the visitor center The Impulse in Amberg, Siemens presents forward-thinking technologies for automated factories and offers an innovative blend of physical and virtual experiences. Given the generational shift, traditional marketing and sales strategies nowadays do not necessarily yield the desired results in terms of generating new leads. Siemens introduces an approach to revitalize its …
B2B2C stands for “Business-to-Business-to-Consumer” and refers to a distribution channel where a company sells products to other businesses, which then resell them to end consumers. Below, Yell Advertising reflects on their campaign to increase engagement with Thailand’s leading cooking gas brand, PTT LPG. The uniqueness of the gas stove market in Thailand Gas stove products …
Thanks to the strategy for the reactivation of shopping cart abandonments, the online shop Seventyseven was able to reduce its advertising costs by three quarters. Additionally, the fashion retailer aims to optimize its existing Programmatic Printing campaigns. Print has had the ability for mass reproduction for almost 600 years. Without books, there would be no …
With the rise of eCommerce, it’s now one of the most challenging, yet opportune times for marketers. There’s booming data about what our customer want, how and where they buy, and what impacts them throughout the buying journey. Brands need to find ways to utilize the best insights. They need to tailor content that resonates …