Online retailers today face the challenge of standing out in an increasingly competitive market – unless they have specialized in a very specific niche. So, how can they differentiate themselves from the competition and capture the attention of consumers? ECC KÖLN and Riverty have investigated exactly this question. Their study shows that emotional customer engagement …
German Minister for Economic Affairs and Vice Chancellor Robert Habeck is working on an ecommerce action plan. With this plan, the government aims to create a level playing field between European online retailers and Asian platforms like Shein and Temu. A spokeswoman from Habeck’s ministry confirmed to the German business platform *Capital* that an ecommerce …
We are pleased to announce that the schedule for the 4th International Scientific-Practical Conference (ISPC) 2024 on “Digital Management and Artificial Intelligence” is now official! This conference, organized by the East European University (Georgia) in collaboration with IU International University (Germany) and Adelphi University (USA), will take place on October 10 and 11, 2024, in …
The furniture retailer Ikea plans to launch a marketplace where customers can sell their pre-owned Ikea furniture to other consumers. By doing so, the company aims to expand its online revenue. The company has already launched a pilot in Spain and Norway. The Swedish retailer is well-known for its furniture. In several European countries, Ikea …
Cart abandonment remains one of the biggest challenges for online shops in 2024. According to the latest semi-annual report by uptain GmbH, this issue is not only still present but is also showing a tendency to increase. The results are based on data from 10 million users across more than 1,500 online shops. Devices play …
Der MultichannelDay 2024 steht vor der Tür! Am 29. August wird das RheinEnergieSTADION in Köln erneut zum Treffpunkt der E-Commerce-Szene. Mit dem Ziel, den Erfolg des letzten Jahres zu übertreffen, versammelt das Event die besten Köpfe der Branche. Hier erfährst Du, worauf Du Dich freuen kannst – und wer noch kein Ticket hat, kann es …
From a cult catalog to a shopping app with an integrated online marketplace – Otto has successfully mastered digital change. But online retail is facing growing competition from China. Anyone who thinks of classic mail order when they hear the name Otto is definitely wrong. Traditional mail order has long been a thing of the …
The summer months are often a challenge for online retail, as customer interest and sales can decline. Additionally, rising costs and ongoing inflation are making the business environment for e-commerce even more difficult. This year, online retailers not only have to contend with the usual summer slump but also with added economic challenges. Alexandra Anderson, …
How can you integrate sustainability into your eCommerce checkout? The correlation between a positive eCommerce experience and an increase in repeat orders and loyal customers is undeniable. Sustainability has never been more important to consumers and our future than it is today. Here, we look at a few simple ways to improve the customer journey …
A democratic vision for artificial intelligence must prevail over an authoritarian one. Sam Altman is co-founder and CEO of OpenAI and addresses the question: Who will control the future of AI? This is the urgent question of our time—and the foreseeable future. The rapid progress in artificial intelligence means that we face a strategic choice …
In the latest issue of IHK Plus, volunteer judges share their exciting responsibilities. Among them is Professor Richard Geibel, head of the E-Commerce Institute and professor at the IU International University of Applied Sciences. “As a researcher, I am naturally curious, so this opportunity interested me when it was brought to my attention,” says Richard …
Many people use Google search to find their preferred online shops when shopping on the internet. Unsurprisingly, Amazon leads this ranking. However, several German companies are also represented in the top 10. According to a detailed Google analysis by the agency Buzzlink in collaboration with digital marketing expert Aaron Kübler, people in Germany search for …
China’s Relentless E-Commerce Price War Leaves Sellers Struggling to Make Ends Meet China’s e-commerce vendors are struggling for survival as sales growth slows, price pressure rises, and shopping platforms compete with increasingly aggressive policies to attract increasingly cost-conscious customers. A once-thriving e-commerce industry, punctuated by shopping bonanzas featuring galas and celebrities, is bearing the brunt …
In the bustling digital marketplace of 2024, a new currency is emerging: content. However, a recent study by Google researchers warns that this currency could rapidly lose value due to a flood of artificial intelligence (AI)-generated material on the internet. The implications for eCommerce, digital marketing, and consumer behavior are profound, potentially reshaping the online …
In 2022, Germany’s largest online shops recorded a revenue decline for the first time. A study estimates the losses to be around 2.2 billion euros. According to an investigation, growth in the German online retail sector declined for the first time in 2022. Last year, the top 1,000 business-to-consumer (B2C) online shops saw a revenue …
Learn how the blend of digital and physical sales can reshape your business. Key Points: AI-powered interaction. AI-driven analytics enable personalized real-time experiences that enhance customer loyalty and conversion rates. Hybrid retail is evolving. Combining digital and physical stores enhances customer experiences and expands global reach. Consistent brand presence is crucial. Uniform brand experiences across …
How can online retailers save time and optimize bureaucratic processes related to payments and finances? These tips can help. Invoicing, submitting applications, and mastering complex accounting – these tasks sound like the complete opposite of the fast-changing world of e-commerce. Yet, paperwork is unavoidable even for online shops. With the following tips, however, payments and …
In an increasingly challenging economy, many e-commerce entrepreneurs are leveraging AI to stay competitive and enhance profitability. Here are Gary Huang’s insights. It’s not easy being an e-commerce entrepreneur today. “This economy is becoming more difficult, especially for Amazon sellers,” says Gary Huang, an experienced e-commerce entrepreneur and founder of the 7 Figure Seller Summit, …
Good news for everyone who hasn’t yet been able to submit their application for ISPC 2024: The deadline for abstract submissions has been extended to July 1, 2024. To provide all interested parties with the tools for a successful application, we will outline the most important facts below. We are excited to announce the ISPC …
For years, Google has denied using clicks on organic listings as a ranking signal. We now know better. Recently revealed documents show that Google indeed uses click-related signals in its algorithm. Here is an overview of those documents and my insights on the impact on search engine optimization. Organic Clicks At the federal antitrust trial …