We’re excited to share some great news: The official proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), held in a hybrid format on October 10–11, 2024, will be published in just six weeks! The book, titled “E-Commerce and Digital Services – Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10–11, 2024”, …
In today’s digital era, travelers expect seamless and personalized shopping experiences—even at airports. To meet these expectations and unlock new revenue streams, airports worldwide are integrating e-commerce solutions into their services. This article explores how airports are leveraging e-commerce to enhance the passenger experience and drive profitability. Integrating Technology into Travel Retail Airports are increasingly …
The COVID-19 pandemic has permanently changed consumer shopping behavior. During lockdowns, many physical stores were forced to close, leading to an unprecedented boom in e-commerce. Even after the pandemic, digital transformation remains a key driver in the retail sector. Retailers now face the challenge of providing customers with a seamless shopping experience both online and …
The digital world is rapidly changing our consumer behavior. From shopping via social media to personalized recommendations – the lines between e-commerce and social media are becoming increasingly blurred. But how does consumer protection function in this increasingly digital marketplace? This was one of the central topics of the conference “(Un)Influenced by the Net? Consumer …
E-commerce has rapidly evolved in recent years, becoming an integral part of the German economy. However, as online trade continues to grow, so do challenges in areas such as product safety, consumer protection, and compliance with environmental standards. To address these issues, the German government adopted a comprehensive E-Commerce Action Plan on January 29, 2025. …
YouTube is no longer just a platform for entertainment and education – it has become a key marketplace for social commerce. Businesses, influencers, and content creators increasingly use YouTube to market products through targeted placements, interactive formats, and personalized advertising. But why is YouTube so relevant for social commerce? What are the benefits and challenges …
TikTok Shop is revolutionizing social commerce, allowing brands and consumers to connect in unique and effective ways. With its growth-oriented ecosystem, TikTok Shop offers unparalleled opportunities to scale a brand from scratch to generating millions in revenue. At Outlandish, we’ve crafted this guide by combining key social commerce trends with practical strategies to help you …
Pinterest is no longer just a platform for inspiration – it has become a major player in social commerce. Especially in the fashion industry, it seamlessly connects inspiration with purchasing. Features like visual search, shoppable pins, and personalized recommendations make Pinterest one of the most exciting digital commerce channels. Pinterest as a Social Commerce Platform …
Social Commerce is more than just a trend—it’s a revolution in e-commerce. While many businesses still underestimate the potential of social media for direct sales, the Otto Group is strategically embracing Social Commerce. In an interview with ONEtoONE, the company explains why this approach is crucial for the future of retail and how they are …
Investing in cybersecurity is crucial, but companies often struggle to get the most out of their budgets. To ensure your investments provide maximum protection and efficiency, here are key strategies to enhance your cybersecurity ROI. The Importance of Cybersecurity in E-Commerce E-commerce businesses handle vast amounts of sensitive customer data, including payment details and personal …
In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …
Trade has driven economic growth in Central Asia despite significant geographical challenges. Products from the region, which lacks access to seaports, must travel long distances to reach their destination. The cost of trade for landlocked countries—equivalent to a tariff of 540%—hampers the competitiveness of local entrepreneurs and limits income growth. E-commerce could be the key …
Whether it’s social selling or social commerce, combining social platforms with sales has been proven to boost revenues, as studies confirm. Leveraging social networks as sales and lead channels has become the gold standard in sales. Statista data highlights the growing importance of selling products directly or indirectly via social media platforms, unlocking significant revenue …
The beginning of a new year is the perfect time to evaluate your marketing strategies and plan concrete actions for success. Effective campaign management will remain crucial in 2025. With 70% of executives planning to maintain or increase their marketing budgets, marketing continues to be a key driver of business success. To achieve their goals, …
A recent study by the Research Center for Retail Management at the University of St. Gallen, conducted by Thomas Rudolph, Nora Kralle, Tim-Florian Gerlach, and Ewald Bierbaum, provides fascinating insights into internet usage in Switzerland and reveals the most popular online retailers of 2024. Particularly noteworthy: Chinese platforms like Temu and Shein are gaining significant …
“What made us successful in the past will make us successful in the future.” With these words, Co-CEO Robert Gentz introduced Zalando’s new business strategy. Alongside its 2023 financial results, the company unveiled ambitious plans for 2024, guided by the motto “Double Down.” The goal is to build on past successes while focusing sharply on …
E-commerce is at a turning point: While the market continues to grow and more businesses aim to establish themselves online, competition is becoming increasingly fierce. At the same time, customers’ expectations for personalized, seamless, and visually engaging shopping experiences are rising. This is where Artificial Intelligence (AI) comes into play. As a megatrend in digitalization, …
Get ready for China’s biggest cultural celebration of the year – learn how to prepare your e-commerce business for Chinese New Year 2023. In 2022, retail sales in China during Chinese New Year week (also known as the Spring Festival) reached an impressive 821 billion yuan, approximately $170 billion. These celebrations are becoming an increasingly …
Consumer sentiment is subdued, but even in challenging times, there are opportunities for growth. In this article, we present strategies that online retailers can use to boost sales and stay competitive despite current challenges. The revenue in the German e-commerce market has grown steadily since the turn of the millennium. While global crises slightly slowed …
E-commerce is booming, and Amazon has become an indispensable part of everyday life for many. However, with the increasing number of sellers seeking a slice of this success, competition has intensified. Many e-commerce entrepreneurs struggle to enhance their profitability and efficiency while facing stiff competition. “Amazon is growing continuously. To keep up as a seller, …