In today’s fast-paced world of online retail, social media has become an essential part of every successful marketing strategy. Platforms like TikTok, Instagram, and YouTube are no longer just spaces for entertainment — they’ve evolved into powerful tools for branding and sales. Especially in retail and e-commerce, brands are finding new ways to connect with …
The world of e-commerce is evolving faster than ever. Driven by emerging technologies, changing consumer expectations, and global disruptions, retailers are under constant pressure to innovate. At Shoptalk 2025, one of the industry’s leading conferences on commerce and digital transformation, experts came together to discuss what’s next for online retail. Here are the top five …
First impressions matter – especially in e-commerce. When users land on your site, they decide within seconds whether to stay or leave. That’s why strong, user-friendly web design is not just a nice-to-have — it’s a business essential. Shopify recently analyzed top-performing e-commerce websites and shared what makes them work. In this post, we break …
After two consecutive years of declining revenue, the German e-commerce sector has finally turned a corner in 2024. According to the German E-Commerce and Distance Selling Trade Association (bevh), online retail sales of goods rose by 1.1% year-over-year, reaching a total of €80.6 billion. This modest but significant upswing signals a renewed momentum in the …
The International Scientific-Practical Conference (ISPC) returns for its 5th edition! From September 25–26, 2025, researchers, professionals, and early-career scholars from around the globe are invited to join this unique platform for sharing practical and academic insights into the digital world. This year’s event will take place in a hybrid format, hosted at the prestigious Adelphi …
Artificial Intelligence (AI) is evolving at lightning speed. New tools, breakthroughs, and applications are emerging almost daily. For professionals in e-commerce, digital business, and marketing, one key question arises: How can I stay up to date while gaining practical, in-depth knowledge? One powerful and completely free way to do so: online courses from OpenHPI. Staying …
Artificial intelligence (AI) is transforming our world. New tools, techniques, and applications are emerging almost daily. To stay relevant in today’s job market, continuous learning is essential. But how can you keep up – in a way that’s flexible, free, and high-quality? The answer: openHPI, the digital learning platform by the Hasso Plattner Institute. Why …
In e-commerce, customer service is a key factor in a business’s success. During the online shopping experience, customers often have many questions or issues, and excellent customer service can make all the difference. But what makes great online support? In this post, we’ll cover the basic principles for outstanding customer service in e-commerce. What is …
In today’s digital world, online shopping is shifting from traditional webshops to social media platforms. This transformation—known as social commerce—allows businesses to market and sell their products and services directly through platforms like Instagram, Facebook, and TikTok. While this creates exciting opportunities for reaching customers where they spend most of their time, it also comes …
We’re excited to share some great news: The official proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), held in a hybrid format on October 10–11, 2024, will be published in just six weeks! The book, titled “E-Commerce and Digital Services – Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10–11, 2024”, …
In today’s digital era, travelers expect seamless and personalized shopping experiences—even at airports. To meet these expectations and unlock new revenue streams, airports worldwide are integrating e-commerce solutions into their services. This article explores how airports are leveraging e-commerce to enhance the passenger experience and drive profitability. Integrating Technology into Travel Retail Airports are increasingly …
The COVID-19 pandemic has permanently changed consumer shopping behavior. During lockdowns, many physical stores were forced to close, leading to an unprecedented boom in e-commerce. Even after the pandemic, digital transformation remains a key driver in the retail sector. Retailers now face the challenge of providing customers with a seamless shopping experience both online and …
The digital world is rapidly changing our consumer behavior. From shopping via social media to personalized recommendations – the lines between e-commerce and social media are becoming increasingly blurred. But how does consumer protection function in this increasingly digital marketplace? This was one of the central topics of the conference “(Un)Influenced by the Net? Consumer …
E-commerce has rapidly evolved in recent years, becoming an integral part of the German economy. However, as online trade continues to grow, so do challenges in areas such as product safety, consumer protection, and compliance with environmental standards. To address these issues, the German government adopted a comprehensive E-Commerce Action Plan on January 29, 2025. …
YouTube is no longer just a platform for entertainment and education – it has become a key marketplace for social commerce. Businesses, influencers, and content creators increasingly use YouTube to market products through targeted placements, interactive formats, and personalized advertising. But why is YouTube so relevant for social commerce? What are the benefits and challenges …
TikTok Shop is revolutionizing social commerce, allowing brands and consumers to connect in unique and effective ways. With its growth-oriented ecosystem, TikTok Shop offers unparalleled opportunities to scale a brand from scratch to generating millions in revenue. At Outlandish, we’ve crafted this guide by combining key social commerce trends with practical strategies to help you …
Pinterest is no longer just a platform for inspiration – it has become a major player in social commerce. Especially in the fashion industry, it seamlessly connects inspiration with purchasing. Features like visual search, shoppable pins, and personalized recommendations make Pinterest one of the most exciting digital commerce channels. Pinterest as a Social Commerce Platform …
Social Commerce is more than just a trend—it’s a revolution in e-commerce. While many businesses still underestimate the potential of social media for direct sales, the Otto Group is strategically embracing Social Commerce. In an interview with ONEtoONE, the company explains why this approach is crucial for the future of retail and how they are …
Investing in cybersecurity is crucial, but companies often struggle to get the most out of their budgets. To ensure your investments provide maximum protection and efficiency, here are key strategies to enhance your cybersecurity ROI. The Importance of Cybersecurity in E-Commerce E-commerce businesses handle vast amounts of sensitive customer data, including payment details and personal …
In today’s digital world, WhatsApp is playing an increasingly central role in communication between businesses and customers. As one of the most widely used messaging apps worldwide, WhatsApp offers companies the opportunity to connect with customers directly and personally. The following analysis explains how the medium can be integrated into the customer journey and its …