Category: General

General Europe’s Payment Future: How Wero Could Challenge PayPal in E-Commerce

Europe’s Payment Future: How Wero Could Challenge PayPal in E-Commerce

The European payment service Wero has officially launched in Germany’s online retail sector – albeit in a limited rollout. Backed by major European banks, Wero aims to reduce merchants’ reliance on U.S. payment providers such as PayPal. But what does this mean for e-commerce businesses? And how can online retailers prepare for the shift? What …

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General Digital Health Transformation Germany: Building a Patient-Centered Future

Digital Health Transformation Germany: Building a Patient-Centered Future

The digital transformation of healthcare is no longer a distant aspiration—it is an urgent necessity. As healthcare systems around the world continue to evolve, Germany stands at a critical point: the potential to create a healthcare environment that is more connected, more efficient, and above all, more patient-centered. The recently published book “Digitale Gesundheit in …

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General The Role of Modern E-commerce Surveillance Technology

The Role of Modern E-commerce Surveillance Technology

The world of online commerce is expanding rapidly — and with it, the challenges surrounding transparency, trust, and product safety. More and more consumers expect authenticity and clear information about where products come from and how they are made. Modern E-commerce surveillance technology has become a crucial tool in achieving this. It not only helps …

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General E-Commerce Myths Uncovered – Beyond the Buzzwords

E-Commerce Myths Uncovered – Beyond the Buzzwords

In the recent article “E-Commerce Without Buzzwords: Myths Demystified” published by etailment.de, the author takes a closer look at common misconceptions in the online retail world. The piece invites readers to strip away the marketing jargon and focus instead on what truly drives success in e-commerce. Terms like “digitalization,” “omnichannel,” “customer journey,” or “marketplace explosion” …

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General ChatGPT in E-Commerce: A Traffic Boost Without a Conversion Miracle

ChatGPT in E-Commerce: A Traffic Boost Without a Conversion Miracle

The integration of generative AI tools like ChatGPT into e-commerce marks the beginning of a new era in digital retail. More and more online shops are gaining visibility through AI-generated search results, and the flow of visitors coming from ChatGPT is steadily growing. However, while the traffic numbers look promising, the results in terms of …

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General Digital Transformation in Wholesale – Why E-Commerce Is Now Essential

Digital Transformation in Wholesale – Why E-Commerce Is Now Essential

Digital transformation is reshaping every industry — and wholesale is no exception. Companies that fail to embrace e-commerce and digital tools risk falling behind. In this post, we explore how digital transformation in wholesale is evolving, the key trends driving change, and what businesses should do to stay competitive in the digital era. 1. The …

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General How AI, Platforms, and Automation Are Redefining B2B Wholesale in 2025

How AI, Platforms, and Automation Are Redefining B2B Wholesale in 2025

The B2B wholesale sector in 2025 is undergoing a fundamental transformation. Platform solutions, artificial intelligence (AI), and automation are not only pushing technological boundaries — they are reshaping business models, operational processes, and customer expectations. Companies that fail to adapt risk being left behind in a market that no longer relies on traditional structures. The …

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General Top 100 Online Shops Germany 2024: Insights into the Market Leaders

Top 100 Online Shops Germany 2024: Insights into the Market Leaders

The analysis of the Top 100 Online Shops Germany 2024 makes one thing clear: technological excellence and seamless logistics are crucial competitive advantages. Fast delivery, transparent return processes, and smooth user interfaces are no longer optional—they are the foundation of every successful online store. Today’s consumers expect effortless shopping experiences across all devices, from smartphones …

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General E-Commerce Trends: Digital Showrooms, AI Agents & Personalized Customer Journeys

E-Commerce Trends: Digital Showrooms, AI Agents & Personalized Customer Journeys

E-commerce is undergoing a profound transformation. New technologies, changing consumer expectations, and the demand for seamless shopping experiences are driving innovation in both B2B and B2C markets. While customers increasingly expect hybrid shopping opportunities, companies are adopting AI, immersive technologies, and data-driven systems to simplify purchasing decisions and foster long-term customer loyalty.But which E-commerce trends …

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General ISPC 2025 – International Conference as a Driver of Innovation and Exchang

ISPC 2025 – International Conference as a Driver of Innovation and Exchang

The International Scientific-Practical Conference (ISPC) 2025, hosted at Adelphi University in New York, has once again demonstrated the immense value of academic exchange across borders. More than 150 authors from 12 nations and four continents came together to present research, discuss pressing issues, and exchange ideas that will shape the future of science, business, and …

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General How Businesses Can Use TikTok Shop for Successful E-Commerce

How Businesses Can Use TikTok Shop for Successful E-Commerce

TikTok is no longer just a platform for viral videos and creative trends – since the launch of TikTok Shop in Germany in March 2025, the app has rapidly evolved into a serious e-commerce channel. The first German Shop Report shows how quickly this form of social commerce is gaining traction: over 14,000 sellers are …

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General Going Offline Smartly: When Online Retailers Achieve Retail Success

Going Offline Smartly: When Online Retailers Achieve Retail Success

More and more online retailers are opening physical stores, but not all manage to succeed in bridging the gap between e-commerce and brick-and-mortar retail. Some launch elaborate stores only to close them shortly after, while others establish a profitable and sustainable presence. Why is retail success so unevenly distributed? This article explores the factors that …

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General Legally Compliant AI Content in E-Commerce: 5 Practical Tips

Legally Compliant AI Content in E-Commerce: 5 Practical Tips

Generative AI is transforming e-commerce at a rapid pace. Product descriptions can now be created within seconds, marketing texts can be scaled automatically, and chatbots interact with customers on an entirely new level. However, these opportunities come with risks. Businesses that use AI-generated content without legal safeguards risk warnings, loss of customer trust, and reputational …

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Event DMEXCO 2025: Rethinking E-Commerce

DMEXCO 2025: Rethinking E-Commerce

DMEXCO 2025 stands under the motto “Be Bold. Move Forward.” – a call to action for businesses to shape the future of e-commerce rather than waiting passively. In times of economic uncertainty, technological disruption, and global challenges, companies are urged to push boundaries and embrace innovation. Verena Gründel, Director Brand & Communications and Host of …

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General Sustainable E-Commerce Packaging

Sustainable E-Commerce Packaging

Sustainability is becoming a decisive competitive factor in online retail. Packaging plays a key role here, as it influences both the environmental footprint and operating costs. More and more retailers are therefore looking for alternatives to traditional cardboard boxes to cut emissions and use resources more efficiently. Key Challenges One major issue in many shipping …

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General Social Commerce in Fashion: Between Inspiration and Checkout Abandonment

Social Commerce in Fashion: Between Inspiration and Checkout Abandonment

Social media has become a central hub for inspiration in fashion retail. Platforms like Instagram and TikTok introduce new brands, trigger spontaneous purchase impulses, and offer retailers enormous reach. Despite this potential, many purchases are never completed. Research shows that nearly half of social commerce shopping journeys in the fashion sector are abandoned before completion. …

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General How Generation Z is Revolutionizing E-Commerce

How Generation Z is Revolutionizing E-Commerce

Generation Z – born between 1997 and 2012 – is setting new standards in consumer behavior. Digitally native, value-driven, and with clear expectations about shopping experiences, they are reshaping retail as we know it. For both brick-and-mortar stores and e-commerce platforms, this means adapting quickly to remain relevant and tapping into the rising purchasing power …

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General How Online Retailers Keep Their Finances Under Control

How Online Retailers Keep Their Finances Under Control

For many small online retailers, accounting is far from being their favorite task. But for entrepreneurs working alone or in small teams, losing track is not an option. Unstructured processes, missed deadlines, or unclear responsibilities can directly harm the business. A clear overview of finances emerges through reliable routines, supported by the right tools. Creating …

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General E-Commerce in Türkiye: A Driver of Economic Growth and Trade

E-Commerce in Türkiye: A Driver of Economic Growth and Trade

Türkiye is experiencing a historic digital transformation that goes far beyond lifestyle and tech trends. Over the past years, e-commerce has evolved into one of the country’s most powerful economic engines, setting new benchmarks for growth, employment, and international trade. According to a recent report by Dogma Alares, Iyzico, and ETID, online trade volume in …

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General TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

The German e-commerce landscape is experiencing a shake-up: TikTok has officially launched its TikTok Shop in Germany, France, and Italy — posing serious competition to established platforms like Instagram. But what does this mean for brands, creators, and consumers? And how is influencer marketing evolving in this new era of social commerce? TikTok Shop: The …

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