Category: General

General Top 100 Online Shops Germany 2024: Insights into the Market Leaders

Top 100 Online Shops Germany 2024: Insights into the Market Leaders

The analysis of the Top 100 Online Shops Germany 2024 makes one thing clear: technological excellence and seamless logistics are crucial competitive advantages. Fast delivery, transparent return processes, and smooth user interfaces are no longer optional—they are the foundation of every successful online store. Today’s consumers expect effortless shopping experiences across all devices, from smartphones …

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General E-Commerce Trends: Digital Showrooms, AI Agents & Personalized Customer Journeys

E-Commerce Trends: Digital Showrooms, AI Agents & Personalized Customer Journeys

E-commerce is undergoing a profound transformation. New technologies, changing consumer expectations, and the demand for seamless shopping experiences are driving innovation in both B2B and B2C markets. While customers increasingly expect hybrid shopping opportunities, companies are adopting AI, immersive technologies, and data-driven systems to simplify purchasing decisions and foster long-term customer loyalty.But which E-commerce trends …

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General ISPC 2025 – International Conference as a Driver of Innovation and Exchang

ISPC 2025 – International Conference as a Driver of Innovation and Exchang

The International Scientific-Practical Conference (ISPC) 2025, hosted at Adelphi University in New York, has once again demonstrated the immense value of academic exchange across borders. More than 150 authors from 12 nations and four continents came together to present research, discuss pressing issues, and exchange ideas that will shape the future of science, business, and …

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General How Businesses Can Use TikTok Shop for Successful E-Commerce

How Businesses Can Use TikTok Shop for Successful E-Commerce

TikTok is no longer just a platform for viral videos and creative trends – since the launch of TikTok Shop in Germany in March 2025, the app has rapidly evolved into a serious e-commerce channel. The first German Shop Report shows how quickly this form of social commerce is gaining traction: over 14,000 sellers are …

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General Going Offline Smartly: When Online Retailers Achieve Retail Success

Going Offline Smartly: When Online Retailers Achieve Retail Success

More and more online retailers are opening physical stores, but not all manage to succeed in bridging the gap between e-commerce and brick-and-mortar retail. Some launch elaborate stores only to close them shortly after, while others establish a profitable and sustainable presence. Why is retail success so unevenly distributed? This article explores the factors that …

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General Legally Compliant AI Content in E-Commerce: 5 Practical Tips

Legally Compliant AI Content in E-Commerce: 5 Practical Tips

Generative AI is transforming e-commerce at a rapid pace. Product descriptions can now be created within seconds, marketing texts can be scaled automatically, and chatbots interact with customers on an entirely new level. However, these opportunities come with risks. Businesses that use AI-generated content without legal safeguards risk warnings, loss of customer trust, and reputational …

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Event DMEXCO 2025: Rethinking E-Commerce

DMEXCO 2025: Rethinking E-Commerce

DMEXCO 2025 stands under the motto “Be Bold. Move Forward.” – a call to action for businesses to shape the future of e-commerce rather than waiting passively. In times of economic uncertainty, technological disruption, and global challenges, companies are urged to push boundaries and embrace innovation. Verena Gründel, Director Brand & Communications and Host of …

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General Sustainable E-Commerce Packaging

Sustainable E-Commerce Packaging

Sustainability is becoming a decisive competitive factor in online retail. Packaging plays a key role here, as it influences both the environmental footprint and operating costs. More and more retailers are therefore looking for alternatives to traditional cardboard boxes to cut emissions and use resources more efficiently. Key Challenges One major issue in many shipping …

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General Social Commerce in Fashion: Between Inspiration and Checkout Abandonment

Social Commerce in Fashion: Between Inspiration and Checkout Abandonment

Social media has become a central hub for inspiration in fashion retail. Platforms like Instagram and TikTok introduce new brands, trigger spontaneous purchase impulses, and offer retailers enormous reach. Despite this potential, many purchases are never completed. Research shows that nearly half of social commerce shopping journeys in the fashion sector are abandoned before completion. …

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General How Generation Z is Revolutionizing E-Commerce

How Generation Z is Revolutionizing E-Commerce

Generation Z – born between 1997 and 2012 – is setting new standards in consumer behavior. Digitally native, value-driven, and with clear expectations about shopping experiences, they are reshaping retail as we know it. For both brick-and-mortar stores and e-commerce platforms, this means adapting quickly to remain relevant and tapping into the rising purchasing power …

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General How Online Retailers Keep Their Finances Under Control

How Online Retailers Keep Their Finances Under Control

For many small online retailers, accounting is far from being their favorite task. But for entrepreneurs working alone or in small teams, losing track is not an option. Unstructured processes, missed deadlines, or unclear responsibilities can directly harm the business. A clear overview of finances emerges through reliable routines, supported by the right tools. Creating …

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General E-Commerce in Türkiye: A Driver of Economic Growth and Trade

E-Commerce in Türkiye: A Driver of Economic Growth and Trade

Türkiye is experiencing a historic digital transformation that goes far beyond lifestyle and tech trends. Over the past years, e-commerce has evolved into one of the country’s most powerful economic engines, setting new benchmarks for growth, employment, and international trade. According to a recent report by Dogma Alares, Iyzico, and ETID, online trade volume in …

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General TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

TikTok Shop Launches in Germany: Is Instagram Shopping Under Threat?

The German e-commerce landscape is experiencing a shake-up: TikTok has officially launched its TikTok Shop in Germany, France, and Italy — posing serious competition to established platforms like Instagram. But what does this mean for brands, creators, and consumers? And how is influencer marketing evolving in this new era of social commerce? TikTok Shop: The …

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General FOMO in E-Commerce

FOMO in E-Commerce

We’ve all experienced it: a deal is about to end, there are only two items left in stock, and everyone else already seems to have it. That uncomfortable tension is FOMO – the Fear of Missing Out. While the term originates in social media culture, it now plays a critical role in consumer psychology. According …

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General Social Media Regulation: What Platforms Must Know Now

Social Media Regulation: What Platforms Must Know Now

In an age of increasing digital polarization, users around the world are calling for more regulation on social media. A recent survey by the Technical University of Munich (TUM) and the University of Oxford, involving over 13,500 participants across ten countries, reveals: the majority of people want platforms to actively combat hate speech and misinformation—challenging …

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General Emotional Shopping Experience: How E-Commerce Is Losing Its Magic

Emotional Shopping Experience: How E-Commerce Is Losing Its Magic

Online shopping used to feel like an adventure. People clicked through stores with curiosity, discovered unexpected items, and felt inspired. Today, however, digital shopping has become a routine task — efficient, yes, but stripped of emotion. A new study by tech company Criteo confirms this shift: 76% of consumers now describe online shopping as “functional …

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General How Bitcoin Is Revolutionizing International E-Commerce

How Bitcoin Is Revolutionizing International E-Commerce

Cross-border e-commerce is growing rapidly—but many merchants still face the same challenges: high transaction fees, long processing times, currency conversion costs, and complex international payment systems. This is where Bitcoin offers a transformative solution. As a decentralized digital currency, it opens up new possibilities for fast, secure, and cost-effective payments—independent of banks or traditional financial …

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General How to Succeed with Amazon Sales: 2 Strategies That Actually Work

How to Succeed with Amazon Sales: 2 Strategies That Actually Work

You want to finally generate sales with your Amazon store – but nothing’s happening? You’re not alone. Many sellers start off motivated, invest in their products and listings – and still don’t see any results. That’s exactly what happened to Kathleen Elkins, who only made four sales in her first five months on Amazon. In …

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General E-Commerce Logistics: Strategies for Agile Retailers

E-Commerce Logistics: Strategies for Agile Retailers

Logistics has become a key differentiator in e-commerce. What was once an operational backend is now a strategic lever for growth, customer satisfaction, and resilience. In an insightful interview with Handelsblatt, Prof. Dr. Christoph Tripp from the Nuremberg Institute of Technology outlines how logistics is evolving from a cost center into a customer-facing success factor. …

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General E-Commerce Circular Economy: Leading the Way Toward Sustainability

E-Commerce Circular Economy: Leading the Way Toward Sustainability

E-commerce is increasingly becoming the driving force behind the circular economy. As the shift from a linear “take–make–waste” model to a circular “reuse–repair–recycle” approach accelerates, online commerce plays a central role. With digital platforms, smart logistics, and innovative business models, e-commerce companies have a unique opportunity to lead the way toward a more sustainable future. …

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