Annalena Sommer

 

Annalena Sommer M.Sc. M.Sc. B.Sc.

Annalena Sommer is Deputy Institute Director and alumna in the fields of Psychology and Sustainability Sciences (B.Sc. University of Twente, M.Sc. Leiden University, M.Sc. Lund University). Alongside her work as a freelance content and digital marketing expert, she combines in-depth psychological knowledge with strategic communication and digital marketing. She gained her first experience in social media and digital marketing during her undergraduate studies and a study-abroad semester at Tecnológico de Monterrey in Mexico, where she specialised in (digital) marketing, integrated marketing communications, and human resources. Her areas of focus include e-commerce, content strategy, and the intersection of sustainability communication and digital marketing. She is currently pursuing a PhD in consumer psychology. Annalena Sommer has been part of the E-Commerce Institut since 2021.

If you are interested in collaboration, student projects, consulting, or thesis supervision in the areas of e-commerce, content marketing, sustainability communication, or related fields, feel free to get in touch via email at annaxsommer@gmail.com.

For further information about Annalena Sommer, please visit her LinkedIn profile.