International Scientific-Practical Conference 2022: Conference Programme

Monday, October 31, 2022

On 4 November 2022 , East European University (EEU, Georgia) and its partner E-Commerce Institute (Cologne, Germany) are organizing the joint “ International Scientific-Practical Conference (ISPC 2022) ” on “Digital Management – Chances and Challenges of Technology ” as an online event. The aim is to evaluate the possibilities of digital management under current conditions, highlight technological changes and address further marketing perspectives. The topics covered in the conference will be digitization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

Conference program

The final program of ISPC 2022 has been coordinated and compiled between the conference partners. In the below agenda, you can find all zoom links in order to participate in the respective sessions. Attendance at the conference is free and accessible without registration! We look forward to your participation.

Date: 4 November 2022

Format: Zoom Conference

Link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09

Meeting ID: 882 2946 5157, Passcode: 022618

Conference Working Language – English, Georgian (simultaneous translation will be provided)

Download the agenda: Agenda ISPC 2022

German Time	Particulars
08.30- 08.55	Opening of the conference Dr. Shalva Machavariani, Co-Organizer of the Conference, Vice-rector in Science Affairs, East European University Dr. Richard Geibel, Co-Organizer of the Conference, Director of E-Commerce Institute Cologne, Germany Welcome speeches: Dr. Kakhaber Lazarashvili, Rector, East European University Dr. David Cherkezishvili, Head of the Academic Council, East European University Dr. Nunu Mitskevich, Deputy Minister of Education and Science of Georgia
08.55 – 09.00	Introducing the conference agenda to conference participants and attendees: Tatia Gherkenashvili, Coordinator of the conference

Session I: Digitalization in Business

Zoom link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09

Meeting ID: 882 2946 5157, Passcode: 022618

Moderator: Dr. Richard Geibel, Director of E-Commerce Institute, Germany

09.00 – 09.30	Ulrich Arnold, Richard Geibel: The potential of a large IT service company for digitization in the German healthcare market
09.30 – 10.00	Christin Barreira, Richard Geibel: The development and deployment of a digital customer loyalty program in two shopping centers
10.00 – 10.30	Richard Geibel, Madeleine Schulze: Payment Infrastructure and Embedded Finance in German-speaking Countries
10.30 – 11.00	Markus vom Scheidt, Vanessa Hering, Stefan Gablowski, R. Geibel: The transformation process of an IT service provider in the health insurance sector
11.00 – 11.30	Break
11.30 – 12.00	Mariam Tvaradze: Digital transformation of small and medium-sized businesses
12.00 – 12.30	Miranda Gogilashvili: Telemedicine during pandemic in Georgia
12.30 – 13.00	Shalva Machavariani: Digitization to Increase the Efficiency of SMEs in Georgia
13.00 – 13.30	Temur Maisuradze: Problems of ecommerce in the field of garments and an increase in the volume of returns of goods on this basis
13.30 – 14.00	Conference wrap up / Closing remarks Dr. Shalva Machavariani, Dr. Richard Geibel and conference moderators Zoom link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09 Meeting ID: 882 2946 5157, Passcode: 022618

Session II: Digitalization in Society

Zoom link: https://zoom.us/j/91630477025?pwd=NGtaV3BLMkUvQ0J5YUw2YS84UnJ0dz09

Meeting ID: 916 3047 7025, Passcode: 392519

Moderator: Dr. Zviad Gabisonia, Head of Research Center at BTU

09.00 – 09.30	Linus Roggenkamp: Potentials of blockchain technology for developing countries
09.30 – 10.00	Antonia Terriuolo: The Way Smart Cities, Startups and the Impact Hub Ruhr Contribute to Gender Equality
10.00 – 10.30	Florian Studener, Richard Geibel: The importance of intelligent OCR software in a digital loyalty program
10.30 – 11.00	Thaarun Palaniappan, Richard Geibel: Blockchain Technology: Its Application in the Financial Sector and Cryptonomics
11.00 – 11.30	Break
11.30 – 12.00	David Sikharulidze: The Impact of Digital Marketing on Consumer Buying Decisions in the Georgian Market
12.00 – 12.30	Marika Tatishvili: The Big Data for Drought Monitoring in Georgia
12.30 – 13.00	Mikheil Tokmazishvili: Problems of Transformation of Digital Economy in Georgia
13.00 – 13.30	Nana Aslamazishvili: Rethinking Traditional GSBPM in the Light of Modern Digitization
13.30 – 14.00	Conference wrap up/Closing remarks Dr. Shalva Machavariani, Dr. Richard Geibel and conference moderators Zoom link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09 Meeting ID: 882 2946 5157, Passcode: 022618

Session III: Digitalization in Education

Zoom Link: https://zoom.us/j/94915673625?pwd=N1BjVWdIWi9FTW04b3VLQUpPUVBVUT09

Meeting ID: 949 1567 3625, Passcode: 724173

Moderator: Teona Shugliashvili, PHD Candidate, E-Commerce Institute, Germany

09.00 – 09.30	Antonia Terriuolo: An Analysis of the Relationship Between Sustainability Focus and Grit in German Entrepreneurs
10.30 – 10.00	Chris Neu: Exploring Opportunities for the Enhancement of International Academic Collaboration
10.00 – 10.30	Simon Schoop, Richard Geibel: The influence of digitalization in the field of continuing education at the chambers of commerce and industry

10.30 – 11.00

Ana Medzmariashvili:
E-commerce in Covid 19, analyses of legislative gap in Georgia

11.00 – 11.30	Break
11.30 – 12.00	Hendrik Müller: Creative solutions in a saturated market. How individual players develop successful digital solutions in the textile industry
12.00 – 12.30	Tatia Gherkenashvili: Digital transformation of organizational culture of Higher Educational Institutions and types of OC that academicians and administrative personnel associate with their institutions
12.30 – 13.00	Giorgi Abashidze: Digital education – challenges of digital transformation of the educational sector in Georgia
13.00 – 13.30	Vasil Kikutadze, Tamta Lekishvili, David Sikharulidze: Peculiarities of Digital Transformation of Higher Educational Institutions in Georgia
13.30 – 14.00	Conference wrap up/Closing remarks Dr. Shalva Machavariani, Dr. Richard Geibel and conference moderators Zoom link: https://us06web.zoom.us/j/88229465157?pwd=VEh4UmtSdTBYS3pKUTdGWVZtemxSZz09 Meeting ID: 882 2946 5157, Passcode: 022618