The new edition “Key factors in e-commerce” can now be pre-ordered

Key factors in e-commerce – the 2nd edition

The essential shows how digital innovations, customer centricity, economies of scale and data driven marketing lead to sustainable customer relationships and competitive advantages in e-commerce. To this end, the four key factors in e-commerce are presented in detail. Readers receive fundamental impulses for the realignment of business models, the design of growth processes and the achievement of sustainable earnings. The essential goes beyond the usual list of operational to-dos and points out factors that help digital technologies and e-commerce to have a disruptive effect.

Pre-order here now!