“Social Commerce Is More Than a Trend” – Prof. Dr. Richard Geibel in a ZDF Interview on the Future of Shopping
Social commerce is reshaping how consumers discover and purchase products — and the development is accelerating rapidly in Europe. As platforms like TikTok, Instagram and eBay expand their live-shopping and in-app checkout options, both brands and consumers are adapting to this new environment. In a television interview with the German broadcaster ZDF, Prof. Dr. Richard …