On February 2, 2026, the Kölner Wissenschaftsrunde invited curious minds to the Europasaal in the historic Rathaus Köln for a new installment of “Wissenschaft im Rathaus” — a monthly lecture series that brings academic research to the public forum. The event “The TikTok Shop from a Scientific Perspective” featured Prof. Dr. Richard C. Geibel, Head …
The TikTok Shop marks a turning point for e-commerce in Germany. By integrating shopping directly into an entertainment-driven platform, the boundaries between content, community, and commerce are dissolving. One of the first German brands to strategically leverage this opportunity is Hitschies. The confectionery brand is widely regarded as a pioneer of the TikTok Shop in …
With the official launch of the TikTok Shop in Germany in March 2025, social commerce has entered a new phase. Consumers can now purchase products directly within the app via videos, livestreams, and the integrated shop tab—without ever leaving TikTok. While this creates enormous potential for impulse purchases, research clearly shows that trust is the …
Social commerce is transforming the way we shop online. Platforms like TikTok are no longer just about entertainment — they are becoming dynamic marketplaces where brands meet consumers directly. For sustainable fashion label Armedangels, the TikTok Shop offers a timely opportunity to connect with Gen Z and young Millennials right where they spend most of …
TikTok is no longer just a platform for viral videos and creative trends – since the launch of TikTok Shop in Germany in March 2025, the app has rapidly evolved into a serious e-commerce channel. The first German Shop Report shows how quickly this form of social commerce is gaining traction: over 14,000 sellers are …
Social commerce is rapidly becoming one of the key growth drivers in online retail. With TikTok Shop, a platform has emerged that blends e-commerce and entertainment in a unique way. While billions in revenue are already being generated in China and the US, TikTok Shop is still in its early stages in Europe. The potential, …
You want to finally generate sales with your Amazon store – but nothing’s happening? You’re not alone. Many sellers start off motivated, invest in their products and listings – and still don’t see any results. That’s exactly what happened to Kathleen Elkins, who only made four sales in her first five months on Amazon. In …
TikTok is no longer just a platform for viral videos – it’s rapidly becoming a serious marketplace. With TikTok Shop, the app offers a direct way to sell products inside the feed. A key factor for success? The right fulfillment model. In this post, you’ll learn how fulfillment works in TikTok Shop, which models are …
The TikTok Shop has quickly evolved into a powerful player in the world of social commerce—especially among Generation Z and in the booming fitness sector. Active in Germany since March 2025, TikTok combines entertainment, community, and shopping into one seamless experience with this feature. But what does this mean for brands, creators, and consumer behavior? …
E-commerce meets entertainment: In episode 9 of the DIMM podcast “Digital Transformation, Innovation & Marketing,” Prof. Dr. Richard C. Geibel, founder of the E-Commerce Institute in Cologne, joins Prof. Dr. Michael Bernecker to discuss the disruptive rise of commerce via social media. What was once merely a branding tool is now becoming a powerful sales …
Social commerce is more than just a trend – it’s fundamentally changing the way we shop. With the launch of the TikTok Shop in Germany, this topic has gained even more urgency. The ZDF WISO program explored this development and invited me to share insights on the opportunities and risks of this new form of …
TikTok Shop is revolutionizing social commerce, allowing brands and consumers to connect in unique and effective ways. With its growth-oriented ecosystem, TikTok Shop offers unparalleled opportunities to scale a brand from scratch to generating millions in revenue. At Outlandish, we’ve crafted this guide by combining key social commerce trends with practical strategies to help you …