Why Joybuy Is Challenging German E-Commerce in 2026: Same-Day Delivery as the New Standard
Abstract: With the launch of Joybuy – the European e-commerce platform of Chinese technology giant JD.com – a new player entered the German online retail market on 16 March 2026. What sets it apart: Joybuy promises same-day delivery at no extra charge, positioning itself directly against established players such as Amazon. The E-Commerce Institute Cologne …